The Refill

Thanks for listening to The Refill! Please subscribe to Marketing Brew's new podcast, Marketing Brew Weekly, at the links below. This will be the last episode of The Refill. Marketing Brew Weekly on Spotify: https://open.spotify.com/show/7FnSf6zsdiMkRd738PxtGT?si=31fd439c16524e6f Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew/videos Check out the full stories, written by...

We explore how Chips Ahoy is tapping into the Upside Down with an augmented reality game, why the NFL and NWSL are teaming up with new media partners to court the next generation of fans, and the story behind Honda’s historic venue-naming deal for the LA 2028 Olympics. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill...

We explore the growing conflict over redlining influencer contracts, the rise of advertisements designed to be a moment of relief, and Google’s new features that bring brand loyalty programs directly into its shopping ads. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with...

We'll explore why brands are creating their own original series, the nostalgia-fueled marketing behind a potential Oasis reunion, and the legal drama surrounding a popular parody account. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore the social media strategy behind the film Oh, Hi!, Columbia Sportswear’s new campaign embracing the unpredictable outdoors, and Bud Light’s football marketing efforts featuring Peyton Manning. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠...

We explore the backlash faced by creator Connor Hubbard, the controversy surrounding American Eagle’s campaign with Sydney Sweeney, and Waterboy’s unconventional path to success through a criticized brand trip. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wonderc...

We explore American Eagle’s campaign with actor Sydney Sweeney, analyze brands’ reactions to a viral Coldplay concert couple and the potential risks involved, and dive into why toy brands are increasingly focused on winning over "kidults." Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill i...

We explore the extensive marketing behind F1 The Movie, Amtrak’s innovative brain-rot social media strategy, and Cash App’s unique movie theater ad campaign featuring Timothée Chalamet. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore how video is reshaping the podcast landscape, a Dancing with the Stars pro’s viral social media strategy, and why major brands are launching their own editorial newsletters on Substack.  Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore why brands are scaling back on heritage month engagement, how brand-owned coffee shops are becoming new marketing tools, and Carvel’s innovative ice cream-dispensing billboard. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠⁠. And let us know your thoughts at ⁠therefill@morningbrew.com⁠. The Refill is generated with ⁠⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠⁠.

We explore the movie industry’s strong rebound, P.F. Chang’s success with a viral TikTok moment, and Reddit’s expanding sports partnerships. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

In today’s Cannes-centric episode, we’ll explore the creator marketing trends we’ve seen at the ad festival, as well as the news coming out of the south of France, like Netflix teaming up with Yahoo DSP to build out its ads tier, and ads coming to WhatsApp. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew...

We explore Netflix’s new content clipping tool, Stagwell’s Sport Beach at Cannes, and Amazon’s updated GenAI video generator. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore how advertisers are approaching Meta's Threads platform, why the right licensed music is key for brand-safe viral content, and what makes a truly effective movie trailer. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

We explore marketing budget trends revealed in Gartner's latest CMO report, the debate over using AI in brand social media strategies, and Bic Soleil's strategic volleyball sponsorship that leverages a clever name connection. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with...

We explore the biggest takeaways from this year's television upfronts including sports rights and streaming simplification, how The Onion is leveraging its comedy expertise by launching its own creative agency, and the New York Mets' innovative strategy to attract younger and casual baseball fans. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know y...

Episode 7: We explore NBCU's upfront strategy highlighting sports and small business opportunities, Fox's star-studded presentation featuring Jamie Foxx and Tom Brady, and Amazon's second-ever upfront showcasing its massive advertising reach. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is...

Episode 6: We' explore how streaming platforms are enhancing their shoppable ad offerings ahead of upfronts season, the significant impact of tariffs on brands and their marketing strategies, and the creative partnership between nail polish brand Essie and the New York Liberty's mascot Ellie the Elephant. Check out the full stories, written by our reporters, over at ⁠⁠Marketing Brew⁠⁠. And let us...

Episode 5: We explore Peacock's growing subscriber base, affiliate marketing challenges at Best Buy and LTK's platform evolution, and the winners of this year's Webby Awards. Check out the full stories, written by our reporters, over at ⁠Marketing Brew⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠Wondercraft⁠.

Episode 4: We explore how major ad agencies are quietly scaling back their DEI commitments, the eye-popping $259 billion in digital ad spending last year, and the implications of brand appearances in popular TV shows like White Lotus. Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated wit...

Episode 3: We explore Meghan Markle's entry into affiliate marketing, the WNBA's ongoing partnership with Voice in Sport, and the latest findings on which college athletes are scoring the most NIL deals. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.

Episode 2: We explore how top YouTube creators are hosting their own upfronts-style events. Then, we dive into Spotify's new generative AI advertising capabilities. Finally, we examine while gaming only accounts for 5% of digital ad budgets despite its massive audience. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.

Episode 1: We explore how women's March Madness is creating unprecedented sponsorship opportunities. Then, we dive into a revealing survey showing creators want more transparency and involvement in brand partnerships beyond just being content producers. Finally, we examine how social media is simultaneously challenging and supporting traditional TV as entertainment consumption habits evolve. Check...