The Rebel Girl's Guide to Marketing Podcast

When you're ready to take your marketing to the next level, tune into season two!!

Power words will only get you halfway to your Power Pitch goal. How you pull them together to clearly articulate what you do and how your help your customers is the next step of the process. There are 4 components that make up a great pitch, so join me for part 2 of the Power of Your Pitch! #RebelMindset: Your POWER Pitch is not about what you want them the hear… it’s about gaining their attention...

What / How / Problems / Emotions / Why – answer these 5 questions and you are on your way to creating a POWER Pitch that will attract and engage anyone you are talking to. Stop sounding like everyone else and get your marketing to stand apart from your competition.  Today we are going over the first 2 steps of the process. This is going to be fun!  #RebelMindset: Your POWER Pitch is not about what...

Erin Marcus of Conquer Your Business joins Lisa this week to discuss why what you say MATTERS… a lot! Between their marketing geek rants and laughing spells, Erin and Lisa talk about the real world of what words can do for your marketing and how words can drive people away if you are not careful. LINKS: Erin Marcus' Website: Lisa's Facebook Lisa's LinkedIn: Lisa's Website Buy the B...

We are told to create an elevator pitch or sales pitch to succeed at networking. STOP IT! You are not talking to people in elevators anymore, people are always on their phones and I hate to break this to you… you cannot sell your product or service in a 30-second pitch. It does not work. Besides, what you need is a POWER PITCH! #RebelMindset: It’s not a pitch, it’s your first impression LINKS: Fac...

In the episode, we are getting back on track with teaching you marketing strategy by going over lessons from “ The Rebel Girl’s Guide to Marketing ” book. In Chapter 4 we are talking about ideal clients and target markets. Today we are discussing why “The Devil is in the Details.” LINKS: Facebook LinkedIn Website BUY THE BOOK

When was the last time you stopped and paused to really look at where you are now vs where you were in both life and business? And, when was the last time you celebrated YOU? It’s time to stop wearing “I’m so busy!” as a badge of honor and start looking at it as a warning sign! LINKS Facebook: LinkedIn: Website: BUY THE BOOK:

Socrates may have said "Know Thyself", which is true... yet knowing your ideal client's characterizations is the difference between surviving and thriving! In this episode, we talk to Sara Nowacki about how she has created a process to weed out the price shoppers and bargain hunters to find clients who understand her value. LINKS Platinum Travel Website - Contact Sara Today! ⁠Faceboo...

There is a distinct difference between your target audience and your ideal customer. Your customer has specific characteristics and known qualities while your target audience is simply where your ideal customer hangs out… or where they see and digest information. Knowing the difference is the difference between having a marketing strategy versus committing random acts so marketing. Oh, and I forgo...

There are two books that I love to read over and over again. The first one is “QBQ” by John G Miller and the second one is “Find Your Why” by Simon Sinek. They both talk about the word why, yet in very, very different ways. One says to use the word ‘why’ to further your business and one says not to use ‘why’. This begs us to ask the question: “WHY is that?” Links: Facebook LinkedIn Website BUT THE...

The two P's of marketing that business owners tend to dread the most are: Positioning Price It's about how to position yourself to be different from your competition as well as defining how you are unique... and yes, YOU are unique! In this episode, you will not only learn how to create your unique selling proposition, but I will also be touching on the six most common pricing strategies f...

You know what you sell, yet how well can you describe it to others? In this episode, we talk about the seven questions that will get you further down the line of being able to create content that you can use in your marketing strategies. If you want your brand to be remembered, incorporating emotion into your messaging is the best way to do that. What emotions do your products/services elicit or e...

Your products and services include so much more than just features and benefits. To engage your audience, it’s about what feelings you invoke or mitigate when your message goes out into the world. The #1 emotion people are trying to mitigate is FEAR. Becoming familiar with the different kinds of fear helps you to better understand your target audience and hence the marketing you create. And who kn...

Rant week alert!! You sell more than a product or a service. You sell more than a feature or its benefits. You sell emotions… You sell solutions… You solve problems… and that's what people buy! So ask yourself this question: What am I REALLY selling? This is a question that you may need to bounce off of somebody else. I am happy to help! Mention this episode in an email to me at lisa@rebelgirl...

Marketing can be used for more than just growing your business. Learn how marketing can also grow your team and sell new products before they are even out. LinkedIn Facebook Website Book

You need to dig deeper than just “to make money” when it comes to WHY you need marketing in the first place. It’s not always simply for brand awareness and new clients. This episode will be talking about how to make quick and easier sales by selling to your existing clients, as well as playing the long game of establishing yourself as a subject matter expert. After having this conversation with my...

Hearing from a fellow business owner about how she determines the WHY she needs marketing is a great way to understand how you perceive WHY you need marketing. Jenn Stanford, owner of Club Pilates in Brookfield, WI, shares her a-ha moments when it comes to knowing WHY she needs marketing in the first place and talks about the misconceptions she had about marketing until she started to intentionall...

Marketing is so much more than getting posting on social media and showing up at a networking event! Since the 1950’s marketers have been using the 4 P’s of Marketing: Product, Price, Place, and Promotion. Then, along came a couple of marketing geniuses who added 3 more! All 7 of these P’s will help any and every organization build a comprehensive marketing foundation that you can build your marke...

In this week’s episode, we’ll kickstart your #RebelMindset to see how your marketing will stand apart from your competition! And, as Andrea said last week, content (alone) is not king!  Saying the right thing is only one piece of the marketing puzzle. Marketing strategy starts with understanding the 3 C’s of Marketing according to… well… me. If you start with understanding the 3 C’s, you begin to...

"Two marketing geeks are better than one!" A quote by me! #RebelMindset Andrea Hubbert demystifies what public relations truly is by breaking it down into 5 steps. Lisa and Andrea tell stories about what works and what doesn't work when it comes to public relations and have a few laughs along the way. Andrea's website! Rebel Girl Marketing Website BUY THE BOOK!

When you're trying to learn something new, it's always good to start from the beginning. In chapter one of the book, The Rebel Girl's Guide to Marketing , we start by understanding the basics of marketing, and that's exactly what this episode does, We will be defining the difference between marketing, branding, and your brand. Knowing the difference is your first step to creating g...

The story is yours, yet the journey is your customer's. The content you write for your marketing is about them and how you solve their problems, make their lives easier, or fill a need in their business. Your story is the foundation of their marketing, so write that first. Don't know how? Take a listen! Anchor.fm Website (book) Amazon

Your marketing strategy does not need to be complicated. There are given steps, or should I say questions, that you need to ask yourself to create a marketing strategy that connects with your target audience in the place, at the right time, with the right message. In this episode, we will be discussing steps 3 and 4. 3. Who/whom is your ideal client? 4. Where do they hang out? This episode dives d...

Your marketing strategy does not need to be complicated. There are five steps, or should I say questions that you need to ask yourself to create a marketing strategy that connects with your target audience in the right place at the right time with the right message. In this episode, we will be discussing steps one and two Why do you need marketing in the first place? What do you REALLY sell? This...

There are things you say to yourself that prevent you from creating the marketing that you want. In this episode, Lisa talks about the saboteur's voice that everyone has that can hold you back from your full potential, the five phrases that limit you, and how she developed a #RebelMindset for herself. Anchor website- Anchor.fm Anchor for iOS- Anchor