The Rebel Girl's Guide to Marketing Podcast

f you are looking to better understand what branding is or simply wondering why your marketing isn't connecting the way it used to, this episode will challenge you to think beyond appearances and focus on what really builds trust. Because at the end of the day, your logo may get someone's attention...  But your promise is what earns their business.   In this episode, you'll discover: W...

What if the biggest mistake organizations make about sales is believing sales is responsible for revenue?  In this episode of the Pitch2Purchase Podcast, Lisa Raebel talks with sales consultant Dave Molenda to discuss why sales is much more than closing deals. Sales professionals are often the first to hear customer concerns, market trends, buying objections, and opportunities for improvement. The...

Sales is often viewed as the only department responsible for bringing in revenue. But in reality, revenue is the result of how well every role in an organization works together. In this episode of the Pitch2Purchase Podcast, Lisa Raebel explores why sales is much more than closing deals. Sales is the voice of the market, gathering valuable insight from prospects and customers every day. When that...

Most organizations treat retention like an HR problem and revenue like a sales problem. They’re wrong on both.  In this episode, we’re connecting the dots between role clarity, employee engagement, and business performance and why so many organizations are trying to fix people problems that are clarity problems.  If your team is struggling with: high turnover inconsistent performance slow onboardi...

Most organizations treat retention as an HR problem and revenue as a sales problem. They’re wrong on both. In this episode, we’re connecting the dots between role clarity, employee engagement, and business performance.  Also, why are so many organizations trying to fix people problems that are really clarity problems? If your team is struggling with: high turnover inconsistent performance slow onb...

If you think revenue is purely a sales problem, this episode is going to shift your perspective entirely. In this episode I sit down with a leadership development expert with 25 years of experience translating human nature into leadership development. His perspective on how leadership directly affects revenue growth is something every business owner needs to know. What you'll walk away with: W...

If you've ever believed that sales is the only department responsible for bringing in revenue this episode is going to challenge everything you think you know. One of the most damaging myths in business is that sales owns revenue. They don't. And once you understand why, everything about how you run your organization changes. According to the American Marketing Association, 50 to 90% of th...

If you've spent money on marketing and wondered where the results went this one's for you. In episode three, Lisa Raebel walks through the five things every business owner needs to understand before spending another dollar on marketing. Plus a conversation with Skip and Emma of Paragon Marketing Group about what actually separates businesses that get results from those that don't. Less...

If you've ever nodded along in a meeting while someone threw around terms like CTA, SEO, digital footprint, or brand strategy and had absolutely no idea what they actually meant this episode is for you. Most business owners learned marketing on the fly. A college class here, a hundred articles there and somehow the more you read, the more confused you get. In this episode I cut through the noi...

Welcome to Pitch to Purchase, the podcast for business owners who are done winging it when it comes to sales and marketing. In this inaugural episode, host Lisa Raebel gets real about why she started this show. It's personal. After 30 years in corporate sales and marketing, Lisa watched her hometown slowly disappear after a big box store moved in. That moment lit a fire that never went out. He...

Marketing is not the sole responsibility of the marketing department; leadership plays a critical role in creating great marketing strategies and content. There is a theme amongst frustrated business owners when I talk to them about their lackluster marketing results, and it is this: ‘Nobody seems to be on the same page.’ Does this sound familiar? Have YOU said this in your leadership meetings? Th...

Thanks for listening! It has been a journey of learning, listening, teaching, and talking over the past year as I dove further into the book and its chapters. This final episode is all about how to network with purpose and with better results. When you take a look into where you are spending your time and money on networking, you come to realize that there are organizations that may not be the bes...

It’s the last episode of 2023 and I am discussing planning… (like so many other people’s podcasts this month), what makes this one different is that I have a sense of humor and provide tips that just may change your life in 2024. You won’t know until you give it a listen! If you don’t like to word ‘plan’ then change it to preparation. The point is that if you don’t know where you are going, you ha...

Reflecting on the past can bring up two very powerful emotions: Delight or Regret. In this episode, Brent will be sharing his wisdom as Milwaukee’s Small Business Coach on what are the right questions to ask yourself AND what is the mindset you need. You will find yourself celebrating or learning from your reflecting exercise and how your 2023 can positively impact your 2024. Last week we talked a...

If I had a nickel for every time someone has said to me, “How is it December already?!” I’d be on a private beach right now, not in cold and damp Wisconsin! However, I am not one to throw the first stone living in the same glass house. (translation: I am also someone asking that question, so no judgment here!!) The next three episodes are all about what you do now (or early 2024) to make 2024 an a...

Just because someone gives you a lead, does not mean it is a good lead. Knowing the right questions to ask is step 1. This episode is all about asking the right questions to make sure the lead you have been given is worth pursuing. Using B.A.N.T to qualify your leads like a pro. Not sure what B.A.N.T. is? That's ok, that is why you are here! #RebelMindset: Please do not pepper someone with a m...

Michael Creed has been the top 1% producer in his industry for many years. It's not because he works harder than the rest, it's because he works smarter. Join us in this episode where you will learn Michael's secret to more referrals, and better leads. and having fun while you're doing it! LINKS Facebook LinkedIn Website BUY THE BOOK Michael's LinkedIn Michael's website

Referral-based marketing isn't about you... let me repeat that... it isn't about you. When you go out to network and come back with no leads, a fixed mindset will say 'That was a waste of time', whereas an open or infinite mindset will say, 'I planted some seeds today about how I help people let's see how they grow.' This episode is an introduction to introductions. LIN...

Some lessons need to be learned the hard way and some lessons are learned by those who have already travelled down that long and dusty road. This episode has stories about my selling blunders and knowing what I don’t know. I am also going to touch on digital dementia and tips to help improve your listening skills which can lead to more closed sales!  #RebelMindset: Be ok with knowing what you don’...

Marketing+ Sales= More profit! When you separate marketing from sales instead of thinking of it as one cohesive motion, you're missing the point. If you want more profitable sales, follow these steps. In this episode, I take you through the differences and similarities between sales and marketing. Some of them might surprise you. And who knows, it might even cause you to rethink everything… So...

New business owners quickly get blindsided by how much selling they need to do to start and grow their business. Whether you are just starting out or need to up your skills in the selling game, this is the episode where sales guru, Susan Trumpler, share insights and tells it like it is to go from hating sales to making it your business BFF. We talk about how your mindset can kill a sales and what...

Nothing gets my blood boiling more than when an organization’s marketing team and sales team are at odds with one another. I see it time and time again when the revenue numbers are low, marketing is pointing a finger at sales saying they mess up all the leads and sales is pointing the finger at marketing saying there aren’t enough qualified leads coming in. STOP IT! #RebelMindset: Marketing is sto...

Marketing is perception and how you show up to your workplace, your client’s workplace, networking, etc. is a direct reflection of your marketing. Remember, in season 1 how we talked about marketing being storytelling? Well, it is… and even though the story is yours; the journey is theirs. #RebelMindset: Time for a shift in your thinking…going forward, put yourself in your customers’ seat and view...

Guest Krista Morrissey tells us about the science (and art) behind using mindset to improve your marketing and your selling efforts. When you understand the importance of having a positive mindset, being fully present in the moment , and checking in with yourself on how you are internalizing the emotions you experience in your day, your conversations improve, your emotions are more in check, and y...

It is the first episode of season 2 where we are going to REBEL UP! and empower you with the strategies and insights you need to take action to promote your brand to the right people at the right time and place with content that engages your audience. In today’s episode, I am going to prove to you that marketing is a mindset… not just a task to be done. #RebelMindset: Everything is Marketing. Yes,...