The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
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Episodes
Can New NAR President Finally Bring Change To The Industry? | The Real Word 288 12.09.2023 26:56
Byron Lazine and Nicole White discuss the video put out by NAR president Tracey Kasper, a lawyer letter on NAR’s internal harassment probe, a new committee for NAR members to pay for, and a YouTube podcast video by next week’s TRW guest, Notorious Rob. Join us at BAM Camp on September 20th for an unforgettable all-day event in Naples, Florida! https://brokeagentmedia.lpages.co/bam-camp/ Become a m...
NAR Stands Behind CEO Bob Goldberg in the Face of Their Accusations | The Real Word 287 05.09.2023 25:05
Byron Lazine and Nicole White discuss NAR's continuing support of its CEO Bob Goldberg, the Accountability Project, a blog on the priorities of Realtor politics—and why it strikes the wrong note—and the case for optional NAR membership. Join us at BAM Camp on September 20th for an unforgettable all-day event in Naples, Florida! https://brokeagentmedia.lpages.co/bam-camp/ BAMx – Become a better age...
NAR President Resigns Over Incriminating Allegations | The Real Word 286 29.08.2023 31:58
Byron Lazine and Nicole White discuss the New York Times exposé of NAR president Kenny Parcell, his subsequent resignation, and the response of the real estate industry. Join us at BAM Camp! Sign up now for early bird pricing, which ends at midnight (12 am ET 8/16) https://brokeagentmedia.lpages.co/bam-camp/ BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code RE...
Are Real Estate Agents Too Confident In This Market? | The Real Word 284 15.08.2023 19:43
Byron Lazine and Nicole White discuss a BAM article highlighting some key takeaways from a collaborative survey with 1000Watt, including agent optimism about the future, confidence in their ability to convert leads, and dissatisfaction with lead providers. Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! https://www.tomferry.com/ssb Join us at BAM Camp! Sign up no...
The Truth Behind This Viral Listing Gone Wrong | The Real Word 283 01.08.2023 16:09
Byron Lazine and Nicole white discuss a BAM article on a New York listing that went viral, providing context and sharing the real story behind the hate mail over a passion project that became a target of a myopic and inflammatory TikTok. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Join us in August at the TF...
Do Agents Really Understand Buyers & Sellers? | The Real Word 282 25.07.2023 18:49
Byron Lazine and Nicole White discuss why it’s critical to understand what the consumer has experienced up until they meet you, whether you need to have experience with buying, selling, or investing to best serve your clients, and how to add value throughout the buying/selling process. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your...
How Much Do Agents ACTUALLY Make? | The Real Word 281 18.07.2023 23:53
Byron Lazine and Nicole White discuss the NAR 2023 Member Profile, highlighting inventory concerns, Realtor confidence, average incomes based on education level, the worst reason to switch brokerages, and what it takes to become a top performer (and top earner). BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Si...
Misleading Data That Is Costing Agents & Consumers | The Real Word 280 11.07.2023 33:18
Byron Lazine and Nicole White discuss a report on a surfeit of agents---and marginal agents claiming a quarter of commissions in three markets---jealous home research, and what they think of Instagram's new Threads app. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https:/...
America's 4.3 MILLION Home Construction CRISIS | The Real Word 279 27.06.2023 22:56
Byron Lazine and Nicole White discuss the housing inventory crisis, videos showing how billionaires act differently (with one by Ryan Serhant), and a TikTok with real estate tips from billion dollar real estate agents. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://...
$10,000 Incentive Every Agent NEEDS To Know About | The Real Word 278 20.06.2023 30:23
Byron Lazine and Nicole White discuss mortgage professionals living paycheck to paycheck, a new BAMx course by Tom Toole, how to overcome the top four seller objections, and the $10,000 incentive every agent needs to know about. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel...
87% Of Consumers Ranked Homeownership More Important Than THIS | The Real Word 277 13.06.2023 32:48
Byron Lazine and Nicole White discuss what living the good life means to consumers, a tweet by Aleksey Chernobelskiy on starting a “cold calling journal,” and a Graham Stephenson YouTube Short saying 99% of real estate agents will fail. Get better at connecting with your past clients. Sign up for the BAM Live Cold Calling Event taking place tomorrow (Wednesday), June 14, at 4 pm ET.: https://mailc...
Home Depot’s Tiny Homes: Viable Solution For Affordable Housing? | The Real Word 276 06.06.2023 27:19
Byron Lazine and Nicole White discuss a Home Depot tiny house for $43K and whether it's a viable solution for affordable housing, plus the hidden costs of homeownership, and a Walk Thru clip on what agents will do (and have done) to keep a deal alive. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to...
Elon Musk Tweets Home Price Meltdown Coming | The Real Word 275 30.05.2023 25:31
Byron Lazine and Nicole White discuss Elon Musk's questionable Tweet on the housing market, agents wondering if the market will ever return to normal, and a Tom Ferry video on AI, and its (developing) impact on the role of the real estate professional. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to...
The TRUTH Behind Agents Getting Out Of Business | The Real Word 274 23.05.2023 24:07
Byron Lazine and Nicole White discuss Byron’s NBC segment on Bare Minimum Mondays, NAR losing members, whether it's worth it to get your real estate license in 2023, a commercial broker’s advice to young people, and how handling your emotions can make you rich. BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Sub...
How Mortgage Brokers Can Earn Agents' Business & Barstool Admits Defeat | The Real Word 273 16.05.2023 28:38
Byron Lazine and Nicole White discuss last night’s BAM vs Barstool debate, Matt Lionetti’s open letter to mortgage brokers, Gen Zers becoming real estate investors, and a special discount code to BAMx. Use discount code REALWORD for 10% off your annual BAMx subscription: https://bamx.uscreen.io/pages/subscribe — Your go-to platform for on-demand real estate education. Subscribe to the BAM YouTube...
Barstool Sports Calls Out Real Word With UNHINGED Clip | The Real Word 272 09.05.2023 27:09
Byron Lazine and Nicole White discuss an attack on The Real Word by Dave Culllinane of Barstool Sports, their reactions to Patrick Bet David’s take on home price declines, and a BAM post showing 72% of renters believe homeownership will never happen for them. BAMx – Your go-to platform for on-demand real estate education: https://bamx.uscreen.io/pages/subscribe Subscribe to the BAM YouTube channel...
Homes.com VS Realtor.com - The Real Estate Portal Race | The Real Word 271 02.05.2023 30:08
Byron Lazine and Nicole White discuss Homes.com competing with Zillow, the one photo that could make or break a sale, and a YouTube Short with Ryan Serhant advising people wanting to make $1M in real estate not to immediately become real estate investors. BAMx – Your go-to platform for on-demand real estate education: https://bamx.uscreen.io/pages/subscribe Check out BAM's free ebooks: https://now...
The Escalating Brokerage Battle For Ultimate Agent Count | The Real Word 270 25.04.2023 36:39
Byron Lazine and Nicole White discuss what millennials and Gen Z think it might take for them to become a homeowner, the boomerang effect of real estate agents returning to their old brokerages, and advice from Monica Church on the type of videos agents should stop making. Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Frid...
Why Barbara Corcoran Says You Should Buy a Home RIGHT NOW | The Real Word 269 18.04.2023 38:03
Byron Lazine and Nicole White discuss real estate advice and Friday firings by Shark Tank’s Barbara Corcoran, plus a BAM article on AI replacing real estate agents—and why Matt Lionetti believes you have nothing to worry about. Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. Space is limited. Book your s...
Zillow Deepens Home Buyer Trust & Inman's Strange Phone Call | The Real Word 268 11.04.2023 35:14
Byron Lazine and Nicole White discuss Zillow’s new monthly payment search filter, the increase in property taxes, and an Inman opinion piece responding to Byron’s previous comments on the article, “I’m an agent. You can’t tell me what to wear on the job.” Get your ticket to an exclusive all-day Mastermind Golf Experience at the Tiburón Golf Club at The Ritz-Carlton Naples on Friday, May 5, 2023. S...
March Madness Chaos Ensues As Trump's Indictment Threatens Real Estate Empire | The Real Word 267 04.04.2023 25:42
Byron Lazine and Nicole White discuss a BAM post on three lessons from March Madness, plus news on the Trump indictment and the “Bare minimum Monday” TikTok Trend. Get your free copy of BAM’s newest ebooks: “Mastering the Green Screen”: https://brokeagentmedia.lpages.co/how-to-green-screen/ “Video Gear for Every Budget”: https://brokeagentmedia.lpages.co/video-gear-for-every-budget/ Subscribe to t...
Patrick Bet-David VS Barry Habib - Housing Affordability Debate | The Real Word 266 28.03.2023 34:30
Byron Lazine and Nicole White discuss agents losing leads to Homes.com, commercial real estate hitting a wall, and a Valuetainment YouTube video with Barry Habib on the challenges American home buyers face in today’s market. Get your free copy of BAM’s newest ebooks: “Mastering the Green Screen”: https://brokeagentmedia.lpages.co/how-to-green-screen/ “Video Gear for Every Budget”: https://brokeage...
How Rising Interest Rates Will Impact Millennials & Boomers | The Real Word 265 21.03.2023 33:44
Byron Lazine and Nicole White discuss the warning by Million Dollar Listing star Josh Altman, the tug of war between millennials and boomers, what Zillow CEO Rich Barton is saying with his prediction for the housing market and what “back to the basics” really means. Learn more about the Turn On Event here: https://nowbam.com/turn-on-a-fusion-of-creativity-and-business/ Get your free copy of BAM’s...
Brad Inman's Hot Take On The Second Largest Bank Collapse in History | The Real Word 264 14.03.2023 24:13
Byron Lazine and Nicole White discuss the importance of Silicon Valley Bank (SVB), the Plunk app and Plunk’s recent partnerships with three tech startups, and Elon Musk’s planned Texas fiefdom. Get your free copy of BAM’s newest ebook: “Video Gear for Every Budget”: https://brokeagentmedia.lpages.co/video-gear-for-every-budget/ Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Sub...
Warning For Luxury Agents: Less Million-Dollar Homes | The Real Word 263 07.03.2023 38:05
Byron Lazine and Nicole White discuss the biggest regrets of first-time sellers, the 1.25M drop in million dollar homes, and a sneak peak into Re/Max strategy for 2023 with CEO Nick Bailey. Sign up for the All Things Instagram Q&A event, sponsored by BoomTown, where Matt Lionetti, Brooks Landry, and The Broke Agent spill their secrets and answer your burning questions: https://us02web.zoom.us/webi...
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