The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

In this episode, I discuss the potential drawbacks of niching oneself too far in business. Drawing from a recent mastermind conversation, I delve into the limitations of being overly niche and the importance of educating your clients about the breadth of your services. Summary: I address the common advice in the online space to niche down and focus on a specific area. While niching down may have i...

In this episode, I want to chat with you about the growth stage of entrepreneurship and emphasizes the importance of recognizing and celebrating this stage. We talk about the difference between growth and scaling and encourages business owners to focus on sustainable growth rather than rushing to scale. I also believe that the growth stage is one of the most underserved markets of business owners...

In this episode, Michelle interviews Matt Allyn, a content creator and storytelling expert. They discuss the overwhelming nature of the content game and how to find a content strategy that resonates with you. Matt shares his journey from engineering to content creation and emphasizes the importance of authenticity in connecting with your audience. They also explore the power of personal stories an...

In this episode, we are chatting about the problem with stretch goals and why I'm not a fan of them. She emphasizes the importance of setting attainable goals that are relevant to one's business and resources. Michelle highlights the discouragement that comes from setting unrealistic goals and encourages celebrating milestones along the way. She also emphasizes the need for taking incremental step...

In this episode, I wanted to be open and honest and share my vision for 2024 and the importance of doing less to accomplish more. To emphasize the need to focus on what truly matters and to say no to obligations that don't align with one's goals. In this episode we will be discussing my key success factors, including protecting her schedule and avoiding overwhelm, leaning into the idea that more i...

Summary In this episode, Michelle reflects on the year and shares a mishmash of topics. She expresses gratitude for her listeners and invites feedback for the podcast. Michelle emphasizes the importance of normalizing communication in sales and encourages people to let others know when they are no longer interested. She reminds listeners that they are the boss of their own businesses and should ma...

Summary In this episode, Michelle discusses the difference between sales and marketing. She emphasizes the importance of understanding the distinction between the two and how they work together to generate revenue. Michelle also provides practical tips for implementing effective sales and marketing strategies, including the importance of follow-up, lead generation, and relationship building. She e...

Summary: In this client spotlight episode, Michelle interviews Jena Paulo, a ClickUp consultant. They discuss Jena's journey from offering various services to specializing in project management using ClickUp. They also talk about the transition from the retainer model to the VIP day model, the importance of maintaining relationships, and Jena's experience working with another coach before returnin...

Summary In this episode, Michelle discusses the importance of relationship marketing and its role in attracting and retaining customers. She compares relationship marketing to attraction marketing and highlights the benefits of combining both strategies. Michelle shares examples of relationship marketing, such as building communities and implementing loyalty programs. She also explores different a...

In this episode, Michelle interviews a long time client of hers and spiritual mentor, Britt Chemla Jones to share her journey of business growth as well as share her incredible wisdom on how to live a more spiritual and mindful life. Michelle and Britt talk about the impact of pushing boundaries and embracing discomfort. This episode dives into the pivotal moment when Britt stepped out of her comf...

In this episode, Michelle dives into the dynamic world of business trends, offering valuable insights and reflections on what to embrace and what to let go as we move into 2024. The discussion spans various aspects, from seasonal trends in individual businesses to broader industry shifts. Michelle emphasizes the importance of observing patterns, connecting with your audience, and adapting to the e...

In this episode, Michelle dives into the intricacies of envisioning success for the upcoming year and explores the deeper aspects of vision casting, moving beyond the traditional concept of vision boards and material successes. Here are the few of the key takeaways: Connecting with Your Why : Vision casting goes beyond material desires; it's about understanding why you're in business and the impac...

In this episode, we are diving DEEP into the KEY data sources hiding in your business that are goldmines of information! Data is the secret sauce to understanding your business thoroughly, even if it might seem intimidating or dull at first. In this episode we break it down into four key areas: financial, operations, sales and marketing, and clients. Key Takeaways: Data Analysis is Essential: Data...

In this episode, Michelle introduces a series for the month of November focused on preparing for 2024. She emphasizes the importance of reflection as a foundation for successful planning and encourages listeners to start by assessing themselves in various aspects of their lives, including personal successes, skills, strengths, celebrations, and areas of improvement. Self-assessment is intended to...

In this podcast episode, Michelle discusses the topic of accountability and why it often doesn't work as intended. She emphasizes the importance of setting realistic and specific accountability goals, rather than generic or fluffy ones. Michelle also talks about the pitfalls of overcommitting and the pressure it can create, leading to a sense of resentment and ultimately, failure to follow through...

In this podcast episode, Michelle explores the often controversial topic of pricing in the online business world and offers a fresh perspective on the subject. She delves into two main aspects of pricing: factual data points and the influence of goals, vision, pricing strategies, and communicating value. Key Takeaways: Pricing Considerations for Profitability : To ensure profitability, it's crucia...

In this episode of The Real Truth About Business , Michelle explores the concept of diversifying income within your business and beyond. She shares personal insights and actionable tips to help listeners embrace various income streams. Summary: In this episode, Michelle discusses the importance of diversifying your income, both within your business and through unrelated opportunities. She emphasiz...

What is the Rapid Fire Formula? Why is it beneficial to your business? Rapid Fire Coaching is the business model I have moved all of my 1-on-1 clients to. It is such an incredible business model from both a consumer perspective and a consultant/coach perspective. This type of coaching allows you to work with a client in the moment when an issue arises in their business. In this episode, we are dis...

In this episode of "The Real Truth About Business," Michelle dives deep into the prevalent "should" mentality in the online business space. She discusses the pressure to conform to expectations and offers insights on embracing your uniqueness. As the year-end approaches, Michelle encourages listeners to break free from the constant noise of what they "should" be doing and find their authentic path...

In this episode of "The Real Truth About Business," Michelle dives deep into her recent launch of the One-to-One Profit Accelerator Workshop. She shares her honest experiences, insights, and key takeaways from the launch. This episode is a treasure trove of valuable lessons for entrepreneurs and small business owners. Key Takeaways: Embrace the Power of Trust : Michelle emphasizes the importance o...

In this episode of The Real Truth about Business Podcast, Michelle addresses the challenges business owners are facing in 2023, emphasizing the need to dispel unrealistic expectations and the importance of understanding the unique circumstances of this year. She discusses how the business landscape has evolved since the unusual years of 2020, 2021, and 2022 and provides valuable insights for entre...

In this episode of "The Real Truth About Business," host Michelle DeNio dives into 3 reasons sales are down in your business and the importance of active promotion for small business owners. She emphasizes strategic planning, a proactive mindset, and overcoming the fear of being sales-focused. Michelle highlights the value of establishing oneself as an expert to attract clients and cautions agains...

In this episode of The Real Truth About Business, host Michelle DeNio engages in a thought-provoking discussion with her long-standing client and Biz Bestie, Nicole Cheri Oden. Together, they delve deep into the intricacies of entrepreneurship, emphasizing the criticality of a solid business plan and the importance of seeking the right guidance and support within the online business realm. Michell...

How many times have you gotten inspired and excited about a new idea and you just are so fired up about it - you just dive right in and start working on it without even thinking twice about it. As business owners, this happens all the time. We are constantly getting new ideas and thoughts that we want to just start taking immediate action on. In today's episode of The REAL Truth About Business, I...

This is a bonus episode - a mini pep talk. Download this one, save the link and listen when you are feeling stuck, unmotivated or ready to throw in the towel. Sometimes the best thing we can do is walk away, take a break, turn off all the noise and just give our mind and bodies the space it needs to think and process. Always in your corner - Michelle Join the FB Community Coffee Club