The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

When it comes to putting your pricing on your website, which side of the coin do you fall on?  Are you all for putting your pricing out there for people to see? Or are you against it? Today's topic is often a topic of conversation inside of Facebook groups, LinkedIn, etc. And to be honest, it can be a fairly controversial topic. As always, these are my thoughts and opinions, but I always try...

We all want to experience growth in our business. That’s why you are here, right? So when it comes to your offers, is it better to have low ticket or high ticket offers? Which one is truly better? And which one should you focus on? There are plenty of coaches who preach one way or the other.  But...the truth I am about to share with you might surprise you. Let’s dig into low ticket vs. high t...

Do you have a person in your life that always “knows a guy” when you need something done? When it comes to business, there are definite advantages to being the person who “knows a guy”.   This is what I refer to as being a connector .   When you are a connector it builds trust and so much more in your business. Let’s learn more why you should and how you can become a connector....

Consider this podcast your permission to stop spreading yourself so thin...especially on social media . You don't need to be everywhere all the time.  There's only so much of you to go around. You don't have to be on every social platform. Let’s discuss spreading yourself too thin on social media. About the Host - Michelle DeNio is a business strategist with a passion for life and entrepreneu...

It’s truth bomb time, kids.  Ready? You need to own and stand in the CEO role of your business.  Just because a client or a prospect is asking you for something, does NOT mean you have to provide it. I know that we have all been trained that the client is always right and to give them what they're asking for. But I'm here to tell you that you don't have to.  It is on YOU as the CEO...

Simplify is my 2021 Word of the Year.  So I have to ask... what is your easiest point of entry? What is the easiest way for someone to do business with you? When you get on the phone with a prospective client, do you unknowingly overwhelm them with everything they “need” ?   If so, you may be costing yourself business. Let’s discuss the need to simplify and identify your easiest point of...

Do you know the difference between the initial value of a client and long term value of a client?  When people first start working with you, are you offering a higher value service that might be a one time purchase? Or are you setting yourself up to build long term loyalty with this client? Let’s discuss the initial vs. long term value of a client. About the Host - Michelle DeNio is a busines...

I’m going to share with you a few unpopular opinions in the online space.  First, your financial information is nobody's business. Yep I said it.  And second, your financial information also doesn't define success. Now that I have ruffled your feathers a little bit, let’s talk about why I feel this way. About the Host - Michelle DeNio is a business strategist with a passion for life and...

The fortune is in the follow up. You've heard this saying a million times, and yet we all still hate it!    We hate following up with people.   This is the biggest reason you're leaving money on the table! But did you know that EVERYTHING is in the follow up? Let’s talk about how your follow up, or lack thereof, is keeping you from leveling up in your business. About the Host - Mich...

When it comes to doing business in the online space, your positioning matters just as much, if not more, than what you are actually selling.  My question to you is this.. .are you actually positioning yourself in the market the way you think you are? Furthermore, is the way you are positioning yourself in the market in alignment with the packages you offer?  Whether you realize it or not...

Let’s talk about VIP days. They are very popular in the industry right now for freelancers and service based professionals. But are VIP days a good fit for your business? I mean, just because there's a lot of people that are doing really well with them does not always mean that it's a good fit for you.  You want to create a business model that feels good to you , right? Let’s dive in a little...

If you’re an entrepreneur, I’m willing to bet that you have revenue goals that you would like to hit.  You more than likely even have different levels of goals you would like to achieve. I also am willing to bet that your revenue goals from when you first started out are different from the goals you have when you are 3-5 years into business. When it comes to scaling to your next BIG r evenue...

When a piece of technology in your house doesn’t work, what is usually one of the first things you do to try to correct the issue ?   You try unplugging it and rebooting it .  It’s the fix it solution even IT support departments recommend at first.   I mean I cannot tell you how many times I have heard that.   But did you know this is something you need to be regularly doi...

Do you find yourself constantly tuning into podcasts, clubhouse, books, webinars, master classes, etc?  If so, you may be keeping yourself stuck in a constant state of learning. And while you think continually learning is good f or your business... sometimes it can actually be the opposite. Let’s discuss getting out of a constant state of learning. About the Host - Michelle DeNio is a busines...

I know that we all want to work with our ideal client. But how do you determine what characteristics your ideal client has? You're going to want to take notes through this one to really start honing in on that dreamy, ideal, amazing client so that you can start attracting more of them . It’s time for us to do a quick little exercise together.  Grab your pen and paper, friends!  Let’s fig...

If you’re new to business or have even been in business for a while, I’m willing to bet you have heard the buzzword... funnels.  But what are funnels?  Why is it a buzzword? Newsflash...a funnel is only as good at the products in it and the strategy behind it. Let’s take a hard look at the truth about funnels and strategy. About the Host - Michelle DeNio is a business strategist with a p...

Have you ever found yourself copying someone else’s business plan and trying to apply it to your business?  I’m willing to bet if you are doing this, you may NOT be seeing positive results. This leads you to feeling unfulfilled and maybe even burned out.  This is a prime example of not following your own passions and not creating a business that is genuine and authentic to you. Let’s exp...

Are you a perfectionist when it comes to your business?  If you are, you probably think that it’s a good thing because everything in your business will be perfect before you launch it.  But the truth is... being a perfectionist or constantly staying in creation/market research mode leads to overthinking .  Overthinking leads to not taking action.  And not taking action is 100%...

Mistake #6 might have you thinking, “How can you ever have too many offers? The more offers you have,  the more things you can sell, and the more money you can make.”   While it might seem odd, having too many offers is counter-intuitive to your income .  You do not NEED too many offers.   Too many offers creates overwhelm.  Overwhelm leads shutdown.  Shutdown will co...

I’m sure you’ve heard the saying , “Build it and they will come.”  This may be true for a baseball field, but it’s NOT true for your business.   You cannot build something and expect people to find it or you.   You CANNOT build a product and expect people to just come looking for you.  The reality is...they don’t even know where to start looking.  This mentality is also on...

Are you in business for the long haul ?  Or is your need for immediate gratification making you give up too soon ?  We live in a world of immediate gratification.  Social media typically plays like a highlight reel of other people’s successes.  It is so easy to get caught up in that.  But if you’re doing this in your business, you’re costing yourself money. Let’s explore m...

If you’re a creative and hate numbers, you might start rolling your eyes at the next mistake costing you income in your biz. But for those of us that have data and numbers, this one is definitely crucial.  In order to be successful in your business, you have to know what’s working and what’s not working, right? How are you going to do that if you aren’t tracking your data? Let’s explore Mista...

About the Host - Michelle DeNio is a business strategist with a passion for life and entrepreneurship. She strongly believes that life is meant to be lived fully and that there is WAY MORE to life than sitting behind our computer all day, every day. She has worked in various roles throughout her corporate career, including business operations & development, sales, leadership training, manageme...

If you’ve been in business for any time, you’re bound to have made a mistake or two that has cost your income in your business.  In this miniseries, I’m sharing the 8 Mistakes Costing You Income in Your Biz.  Each episode we will dive into one of these 8 mistakes. Let’s explore mistake #1… Just Winging It ...AKA not having a clear plan. About the Host - Michelle DeNio is a business strat...

Today’s episode comes to you in the form of a little tough love. Ready??? Stop with your bullshit. Yep, I said it.  I’m calling you out.  Just so you know, this is my hashtag for 2021. So what do I mean by #STOPWITHYOURBULLSHIT ?  Truthfully, it actually looks different for everyone.   It actually came up with something I said to myself. Let’s explore #stopwithyourbullshit...