The REAL Truth About Business: Business Strategy for Service Based Entrepreneurs

What will get your clients the best results? Have you ever stopped to ask yourself this question and truly, deeply thought about it? Your ability to know the answer to that question and clearly articulate it to your audience could be a major factor in your success . The answer to that question is how you will be able to create “value” around why your client needs to give you the commitment you nee...

What are you promoting this month? If you answered that question with multiple offers, then you definitely need to keep reading. I see so many people in the online space making the mistake of promoting WAY TOO MANY offers at one time leaving them with not much to show for all their marketing efforts. Let’s talk about why you should promote only one offer at a time. About the Host - Michelle DeNio...

Have you ever been told that in order to be successful as an entrepreneur chasing your passion you have to go all in, quit your 9 to 5 job, and focus every ounce of your energy on building that biz? If so, you are not alone. I see comments like this daily in the online space. But I am here to tell you something different…big surprise, right? It’s 100% OKAY if you want to be a part time entrepreneu...

Have you ever been told that in order to be successful as an entrepreneur you have to get up at 5 AM, have an immaculate morning routine, and then proceed to spend every waking minute working in your business? I’m sure you have, because I have heard all those same things before, too. We are made to believe that waking up at 8 instead of 5 or binge watching Netflix is the express lane to failure. S...

Do you want to know the secret sauce to success? That ONE magic pill, that ONE thing that will take your business to the top. I’ve got it and I am sharing it with you! Are you ready for it? It’s YOU! YOU ARE 100% THE “SECRET SAUCE” OF SUCCESS IN YOUR BUSINESS. That's it. It’s really as simple as that. Now, let’s discuss why and how YOU are the secret sauce to success in your business. About the Ho...

If you were planning a cross country road trip from Florida to California, you wouldn’t try to drive that entire trip all alone in one day, would you? No! It’s not physically possible to do that, right? When you are driving cross country, you have to break the trip down into smaller increments and plan stopping points and rest along the way. Your biz growth strategy is the same as a cross country...

As we sit here on the brink of a new year, I’m curious…what’s your vision for 2022? It’s common to think about money and goals. But, I want you to think beyond numbers, huge goals, or the size of your email list. When you sit down to reflect on 2022, what is it that will make you feel like you’ve had a really successful year? I encourage you to sit with this and really think about it. In my last e...

Have you ever found yourself talking with a prospective client and the whole conversation seems to be around why they need to work with someone in your industry? If you answered “yes” to this, it’s time to flip your script. As you go into the new year, there is a phrase that I would encourage you to take with you. That phrase is “You are not in the business of convincing.” About the Host - Michell...

Are you breaking down your BIG, ANNUAL goals into small pieces that are easier to manage? I run a biz planning program every year. One of the things that I came up with this year that has really resonated with the participants, is breaking down your goals into 3 separate categories. Those 3 categories are visibility, clients, and revenue. The reason for this is because they're all money making act...

What is TRULY keeping you STUCK from getting to that next level in your business? All too often people talk about how they can’t wait to get to the next leve l in their business. You talk about being ready to grow to that next level, but do you even know what the definition of that next level is for you? Let’s discuss what is keeping you from your next level. About the Host - Michelle DeNio is a b...

Are you hiding a part of who you are from your brand and your audience out of fear of the response? I sat down with David Thimmesch and he shared his story about a HUGE transition he made in his personal brand, why it was such a hard decision, and how YOU can do the same in your business and your brand. Bottom line…your authenticity is your brand. About the Host - Michelle DeNio is a business stra...

Where are you in your business? Are you in a state of growth or scaling? And I think In the online space, these two terms get thrown around interchangeably. But there is actually a huge difference between them. It’s really important to understand this difference and figure out where you are with your business. It could actually be detrimental to your actual growth if you are trying to do something...

What's keeping your ideal client up at night? Really think about it - when your ideal client lays down to go to sleep at night, what problems, issues, or stressors are keeping them from falling asleep, waking them up in the night or just generally keeping them up at night? I know- it’s a different question to be asked, but when you are speaking to your ideal client, you need to go a little bit dee...

If you are in biz planning mode, listen up. I want to talk about pivoting your offers. This doesn’t mean creating a brand new suite of offers . I'm talking about taking what's working, and repositioning it to create even more growth in your business. Let’s discuss pivoting your offers for growth. About the Host - Michelle DeNio is a business strategist with a passion for life and entrepreneurship....

Coach hopping is something that I see happening a lot in the online space.  It’s happened to me recently. Don’t get me wrong- if you are working with a coach, and it’s just not a good fit, there’s nothing wrong with finding another coach to work with . But there is a definite downside to hopping from one coach to the next. Let’s talk about the dangers of coach hopping. About the Host - Michel...

It’s my absolute favorite time of year.  It’s time for biz planning. There's always excitement and energy around the new year, which is great when it comes to setting new goals. Everyone seems to get so excited for the new year that they jump head first into planning for the new year. But there is an important step in the process that a lot of people seem to miss... a period of reflection. Yo...

To some people, getting into the DMs is the scariest thing in the world. They feel like it’s so spammy and will hurt their business. We have all been a recipient of a message from someone who immediately starts pitching what they have to sell. T his is not the right way to utilize the DMs. But there is a nice way to get into the DMs. I'm going to help you with this and make it less scary. Let’s ta...

There is a difference between visibility and authority , and your growth depends on you knowing that difference. I know that a lot of people talk about getting visible.  But what I want to talk to you about today is getting known as the expert in your industry. That is what is going to make all the difference in your growth. There is a huge difference in being visible and actually gaining aut...

Have you ever found yourself constantly waiting for the other shoe to drop? If so, know that you’re not alone.  I spoke with Donna Tashjian of Vibrant Living International about how your focus dictates your results.  We discussed how shifting your focus from negative to positive will greatly impact not only your business, but your personal life, too.  Let’s take a look at how you ca...

I’m going to ask you a very honest question. Are you investing in yourself for growth in your business? Don’t roll your eyes, yet Hear me out. I know there are a lot of service providers and coaches out there that talk about investing in yourself. Businesses require investment to grow. But let’s look at this from a slightly different perspective. About the Host - Michelle DeNio is a business strat...

What is your definition of being "fully booked" ? When people join my Facebook group, I ask them about their definition of "fully booked" . I get a lot of responses like having people on a wait list, or being booked out for 3 months at a time. But I want you to get more specific on what being "fully booked" is and really define what your true capacity is for "fully booked". Let’s discuss how you c...

Assumptions are bad for business. You know what I’m talking about. I'm talking about the assumptions that you make up in our head about bothering people or that they don't like what you are putting out.  These types of assumptions are completely false and can really mess with your head and your business.   You have to stop worrying about what everyone thinks and just be you.  Let's...

Let’s talk about one of my absolute favorite topics... social media marketing.  I don’t know why, but I have so many clients that resist it. They are full of excuses about why they resist it. Some of those excuses include: it’s too political, it's the same thing over and over, it's hard to compete against the noise, all the conversations are surreal, and it creates imposter syndrome. Some peo...

Relationship marketing seems to be a lost art i n the online space.  When I’m reality, it should be a crucial , almost essential, part of your business. Megan Winkler aims to teach people about the importance of forming a relationship marketing strategy and creating real connections that help you build a business that is truly aligned to you. About the Host - Michelle DeNio is a business stra...

Have you ever looked at your business and thought that you should be further along than you actually are? This is a conversation I have had a lot. So many entrepreneurs are feeling as though they aren’t where they should be, but they don’t understand why.  Let’s get to the cold, hard truth of why you are not further along in your business. About the Host - Michelle DeNio is a business strateg...