The Real Look

Take a ‘real look’ as we reflect on our favorite highlights from Season 1 on the podcast. From navigating through the pandemic, to building real estate teams, to the best advice our guests have shared this past year - join us, dear listeners, as we wrap up 2021.

Forbearance rate dips, Fathom restructures commissions, and Rocket spends $1.275 billion. Top individual agent Aubrey Martin joins us from KW Sunset Corridor in Hillsboro, Oregon. Find out how she connected with local women in service-based industries to build her business, not to mention her latest payroll additions: her kids!

REX goes after rebate bans, Redfin removes crime data, and Biden sets his sights on all-cash home purchases. “The working man’s realtor” Geoff Hill of KW Greater Seattle joins us, discussing lead generation, CRM strategies, and online reviews. His advice? Don’t pump the brakes - forge ahead!

Housing inventory plummets while conforming loan limits rise, and KW announces new segment leaders. Luxury legend Brady Sandahl joins us from KW Palm Springs, giving us a master class on branding and debunking the myth that luxury = money. Dominating service through surprise and delight, Brady shares it all.

Home prices soar (especially in Idaho), conforming loan limits increase, and Porch acquires yet another business. From Rookie of the Year to Mega Agent, guest Rosie Rourke of KW Mountains to Sound shares her journey building a top performing team. Between working listings, dedicating time to her farm, and creating concierge benefits, Rosie lets us in on how she achieved a high quality service repu...

Investors choose homebuying, KW expands, and lawsuits come for love letters and Zillow. Special guest Brent Hanson joins us from City of Trees Real Estate of KW Boise , sharing how he’s rapidly grown his business in just 7 years. 2021 makes for a banner year, with $183 million in closed volume thanks to strong retention, strategic marketing, and creating client experiences.

NAR makes policy changes, Rocket wades into iBuying, and pending home sales dip in the West. Today’s guest started her journey in the industry as a 19-year-old college student / mom, door knocking for leads with no time to spare. Fast forward to today, Ericka Lalka ‘fell back in love with real estate’ when she joined the KW family and has since become the fearless leader of our Tri-Cities market c...

We take a real look at the BIG Zillow news, and welcome Laura Gillott of the Gillott Home Team at KW Mid-Willamette. Laura shares the power behind adaptability in a changing market, involvement in community events, and strategic restructuring of her team. Plus, she dispels the myth behind ‘small town, small numbers’ in Lebanon, Oregon.

Home prices grow 19.8%, KW Luxury dominates the market, and 2022 housing predictions are in from Fannie Mae. ‘Woman of the Year’ Christina Ward of Christina & Company  with KW Boise lets us in on her 52-touch plan and social media strategies to achieve 91% Repeat/Referral business. She’s come a long way from the Great Recession, when she chose to invest her last dollars (literally) in a BOLD c...

Zillow halts iBuying program, foreclosure activity spikes, and KW launches (free) School of Real Estate. Guest Ken Poletski of Community Real Estate Group at KW Tri-Cities shares adventures in new construction, land sales, and resale. Plus, the one thing he was missing in life that caused him to move his team to KW: time.

Compass acquires Glide, lenders raise loan limits, and Better.com revenue declines on the brink of going public. From childhood pals to business partners, guests Chad and Jeremy of Murdock Manwaring Company at KW East Idaho share their success story: trusting in the models, the systems, and most importantly - each other.

Forbearance rate hits pre-pandemic levels, homeowners see major gains in equity, and birth rates hit historic lows. Mega duo Claudia Restrepo and John Graham of The Legacy Group at KW Spokane join us, sharing the power behind following the models, trusting in each other, and striving towards the 7th level, or the 14th level(!)

Record home prices in Seattle, lockup ends for Compass, and FTC still at odds with Opendoor. Paul Hurme of TeamBuilder KW out of Kirkland, Washington joins us, sharing his unique business model, maintaining relationships with builders and developers, charting residential resale, and channeling grit on the road to sobriety.

Single-family housing starts decline, inventory comes up short, and the Fed signals higher interest rates in 2022. Mega Agent Mark Anderson of Top Agent Team with KW Spokane joins us, getting candid about why he left KW and returned a year later. Mark proves that it’s never too late to rebuild your team, hold each other accountable, and exercise resiliency.

NAR v. DOJ lawsuits continue and NPR puts flood-prone homes on our radar. Chris Cowgill-Herman of KW Tri-Cities joins us, sharing the importance of creating leverage, setting standards, and recruiting quality (over quantity) agents to your team. From shoveling driveways to delivering pandemic essentials, Chris lets us in on the secret to her business' growth: fostering client relationships.

Home prices break records, sales and contracts decline, and Stewart makes a big acquisition announcement. Guest Rich King , the ‘King of Real Estate’ out of KW Spokane , proves it’s never too late in life to become a realtor. He talks spending money to make money, the power of farming, and knowing the numbers.

Gary Keller reveals market update, consumer sentiment falls, and housing inventory makes a comeback. Mega Agents Dar & Ed Walden share their successes and struggles in real estate, starting with The Dar Walden Team in Anchorage and expanding to Madden Real Estate in Fairbanks, part of KW Alaska Group. With a healthy dose of competition, balance of strengths, and passion for their non-profit Ch...

We take a ‘real look’ at the end-to-end consumer experience, with more real estate brokerages consolidating with mortgage services. iBuyer Offerpad reports record profit, but the market shift looms as inflation creeps up. Entrepreneur, author, and host of the Think Bigger Real Estate Show Justin Stoddart joins us to discuss building businesses, developing people, coming from contribution, and bein...

Fair housing enforcement sparks caution and housing starts fall in July. Guest Reed Moore of RMG Real Estate Network , based out of KW Alaska Group, gets candid with us on being an authentic industry leader, inviting conflict, the secret sauce of military structure, and how becoming a realtor helped him get out of major debt.

Rocket Homes makes a big announcement, Boise tops the home pricing list, and unemployment slides. Vija Williams of KW Ben Kinney Companies joins us, leader of 8 market centers, 1,700 associates, and her own Luxury real estate group. Vija shares the importance of tapping people on the shoulder, leading who you love, and her mantra ‘know thyself’. 

KW shows phenomenal growth in 2nd quarter, new law predicts major impact on real estate teams, and mortgage lenders loosen their standards. Mega Agent Craig McKenzie of KW Whidbey Realty joins us, sharing life-changing lessons from working smarter, leading (and giving) with heart, and building the ultimate referral base through his military network.

KW New Homes launches, home prices shatter records, and mortgage apps are up. Special guest Dee Dee Shirkey joins us of KW Mountains to Sound , sharing her passion for helping families achieve generational wealth, and emphasizing the importance of ‘doing the work’ - in real estate, and in life. Bruce and Dee Dee get real, with an open conversation about race relations, particularly in the Northwes...

Bruce and Chase do a deep dive into the new Keller Williams Expansion Network. Go-getter guest Shana Brown of KW Tri-Cities shares how she accomplished 52 transactions in 2020, only her third year as a realtor! She may be new to the industry but she’s already set the bar high - from community awards, to social media strategies, to ‘getting into action’, you won’t want to miss this interview.

KW Northwest Region has a record month in June, new listings rise while mortgage rates drop, and NAR has more members than ever. Stacie States of KW Boise joins us to share her journey, growing from an agent to a top leader with a competitive edge (and the numbers to prove it).

Mortgage applications drop for the first time since the start of the pandemic, KW Puget Sound celebrates a profit share milestone, and hosts Bruce and Chase ask: Is Zillow the Trojan Horse of real estate? Special guests Barb Huntley and D’Ette Owen of the Huntley Owen Team join us to share the ins and outs of their diverse focus on new construction, REO, and foreclosures.