The Real Estate Sales Podcast

Most people believe that four letters words are bad. However, this isn't always the case! Your host, Jimmy Burgess, will share seven four-letter words that are ideal and safe for real estate. 1. CALL Learn how to pick up the phone to talk to people. This is how you build relationships with potential clients. 2. HOST Being a host at an open house will help you find your ideal clients. Decide how ma...

Right now is the ideal time to build a personal brand in real estate! But how can you do it? Discover these seven easy tips for building your brand with your host, Jimmy Burgess. 1. Who is your ideal client? Take the time to think about who is the ideal client you want to work with. You should also consider how you can add the most value to them. If you need help with this, consider what type of h...

In this episode of The Real Estate Sales podcast, our host Jimmy Burgess sits down with his team's marketing director, Karina Caraballo. They discuss the tools they've been testing and having success with so that you don't have to try to keep up with all of the changing technology. If these tools aren't in your toolbox yet, it's time to upgrade your marketing strategies! ChatGPT Use ChatGPT to cre...

In this episode of The Real Estate Sales podcast, our host Jimmy Burgess gives you the 5 reasons you might be focused on the buyer side and how to take your real estate game to the next level. Jimmy always says if over half of your business is devoted to buyers, you're a real estate salesperson. If over half of your business is focused on listings, you are running a real estate business! They don'...

In this episode of The Real Estate Sales podcast, our host Jimmy Burgess is here to bring the truth. Stop leaving deals and money on the table. There are so many things agents can do right now to connect with new and past clients. No more excuses! Optimizing Your "Google My Business" Page This is often the first thing a potential client sees. Make a strong first impression. Make sure you're gettin...

In this episode of The Real Estate Sales Podcast, our host Jimmy Burgess gives you a list of 40 ChatGPT prompts all realtors should be using. Avid ChatGPT users know just how powerful this tool is and how much easier life and business can be if we can manage to start with the right prompts. If you're new to ChatGPT or you've never used it before, you're in for a treat! C - Client Attraction 1. 5 r...

In this episode of The Real Estate Sales podcast, our host Jimmy Burgess gives you 40 back-to-back quick tips for generating leads. Whether you're struggling to find prospects or you've already got a few tools in your toolbox, listen in to hear how you can build up your contact list even more and add to the top of your funnel. "Little Help" Posts Post on social media to ask friends, family, and ev...

When your business generates more on the listing side than the buyer side, you've gone from being a real estate agent to running a real estate business. In this episode of The Real Estate Sales Podcast, our host Jimmy Burgess identifies the most common reasons agents struggle to take on listings. They don't have enough market knowledge. Competence breeds confidence! You can become a regional exper...

Everyone runs into creative blocks. In this episode of The Real Estate Sales podcast, Jimmy Burgess is here to help you break through and generate amazing content ideas for your social media presence so you can build engagement, provide value, and generate leads. 1. Don't recreate the wheel. Find agents in your market who are fairly similar to you. Study what makes their content great and try maki...

Don't sit back and wait for business to come to you! In this episode of The Real Estate Sales podcast, our host Jimmy Burgess connects with Jay Johnson on how creativity and a willingness to try new things help him make the most of his open houses. 1. Jay committed to doing open houses EVERY DAY. Rather than having exhausting 5-hour open houses, Jay found he could host an open house every day for...

Growing your influence is key to building your business in the long term. In this episode of The Real Estate Sales podcast, Jimmy Burgess gives you seven tips on how you can become known as a trusted resource and valued member of your community. 1. Build an Email List Start with a strong foundation of people who like and trust you. Add people consistently – on a weekly basis if possible!  2. Creat...

Videos work while you sleep! In this episode of The Real Estate Sales podcast, your host Jimmy Burgess interviews Noah Escobar of Berkshire Hathaway HomeServices about using different types of video to become known as a regional expert and trusted resource. 1. Community Videos ( Sample Community Video ) Target communities that you work in (or want to work in)! Become known as the expert on the reg...

Bring value to your customers by telling them all they need to know about selling in the current market. In this episode of The Real Estate Sales podcast, your host Jimmy Burgess goes through 5 talking points you can use to help your clients understand why it might be time for a price reduction. Understand Your Numbers. ·          Get fluent in the current statistics and how they compare to the st...

Are you GROWING through this recession, or just GOING through it? In this episode of The Real Estate Sales podcast, your host Jimmy Burgess gives you the seven things you need to keep in mind if you want to not only survive but THRIVE during tough times. 1. There will be winners. Time to step up your marketing game and your education. Become the first person your community thinks of when they thin...

Out with the old social media strategies, and in with the new! In this episode of The Real Estate Sales podcast, your host Jimmy Burgess talks about the latest social media news, trends, and tips to help you reach more people and increase engagement. Instagram and TikTok are extending the description box. The apps will now use descriptions to judge whether your content is relevant to search terms,...

Chances are you didn't get into the real estate game because you want to spend your time figuring out the ins and outs of every social media platform. Thanks to ChatGPT, you don't have to! In this episode of The Real Estate Sales podcast, your host Jimmy Burgess is here to share five cutting-edge ways you can use ChatGPT-optimize your content for social media. Generate SEO-optimized descriptions f...

Wonder what to post on social media as a realtor? In today's episode of The Real Estate Sales Podcast, our host Jimmy goes over 7 different pillars of successful real estate content. 1. People to highlight. Sometimes social media content shouldn't be about ourselves, but instead about other people. Use your social media content to highlight others from time to time. Some examples of people to high...

You know you should be farming a geographical area or neighborhood, but you're unsure of what to send them. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over how to effectively farm an area. Consistency is key to geographical farming. Whatever you send, you have to send it on a regular basis. How often you send it will vary, but focus on remaining consistent. Send a yea...

True success comes from surrounding yourself with the best people possible. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over 11 different people that all realtors should surround themselves with to reach true success. 1. A coach or mentor Having a coach or mentor lets you get an outside perspective on your business. Perhaps they notice something that you miss or have s...

Success is a process. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over 7 different rules in real estate that are guaranteed to help lead to your success. 1. It's not who YOU know, it's who knows YOU. Social media, communication, and following up with clients is all key in today's real estate market. Prioritize people knowing you, instead of vice versa. 2. The more you...

Wondering how to better communicate how things economically are in the real estate market? In today's episode of The Real Estate Sales podcast, our host Jimmy meets with David Childers to discuss exactly that. Understand the market Inflation continues to be an issue, and several banks have faced failure or the threat of failure. The federal treasury continues to raise interest rates in an effort t...

Jimmy's going to take your real estate business to the next level. In today's episode of The Real Estate Sales podcast, he goes over 7 different activities that will help your real estate business explode. 1. Surround yourself with doers You are the sum of the people you spend the most time with. The top agents surround themselves with doers. ·          Doers are the people who are consistently pu...

Wondering if you should start a team or stay as a single agent? In today's episode of The Real Estate Sales podcast, our host Jimmy interviews Kyle Upton to discuss his experience building up a team. Starting the Team Upton was a solo agent from 2016 to the end of 2022, when he finally decided to start his team. However, as he continued on as a solo agent, he realized he was wearing too many hats...

In order for our real estate business, and us as people, to grow, certain things have to change. In today's episode of The Real Estate Sales podcast, our host Jimmy goes over 7 different things that realtors need to change to succeed. The low barrier of entry into the real estate business ·          When everyone is able to become a realtor, the profession's reputation and professionalism go down...

ChatGPT is absolutely a game-changer for real estate agents. In today's episode of The Real Estate Podcast, our host Jimmy goes over 23 different ways that realtors can use ChatGPT to help their business. 1. Ideas for Instagram posts Social media is an invaluable tool for realtors, however, most of the time they don't know what to post. Simply get some ideas for social media posts from ChatGPT! 2....