W2O Group

The Real Chemistry Podcast

Business EN ↓ 243 episodes

Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence, former CEO of Citi Ventures, Debby Hopkins and Grammy nominated rapper/entrepreneur, Ryan Leslie. Topics include: leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.

Author

W2O Group

Category

Business

Podcast website

www.realchemistry.com

Latest episode

May 7, 2025

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Episodes

Marketing in the Ever-Changing World of Tech: Alyson Griffin, VP of Global Brand & Thought Leadership, Intel Corporation 14.06.2018

Marketing in the world of tech takes agility, a mastery of technology, and a deep understanding of audience. This week Alyson Griffin, VP of Global Brand & Thought Leadership at Intel Corporation, unpacks how to do this well, how the world of tech has evolved, and her love of Nirvana.

Championing for Good: Adrian Adams, CEO, Aralez Pharmaceuticals Inc. 07.06.2018

Everyone can do their part and get involved for social good. Whether you work for a non-profit or partner alongside an organization to support a cause, we all have a role to play in making the world a better place. Adrian Adams, CEO of Aralez Pharmaceuticals Inc. and this year’s Chairman of the American Heart Association’s Heart Ball joins host Aaron Strout. Adrian discusses ways we can all get in...

Impacting the World of Work: Marcus Sawyerr, President, Adecco Group X 31.05.2018

Providing flexibility for employees is necessary in today's modern workplace. Marcus Sawyerr, President of Adecco Group X shares the various ways companies can provide this flexibility, the books that are currently inspiring him, and Taekwondo…all in a killer British accent.

Solving the Hunger Crisis, the World’s Dumbest Problem: Komal Ahmad, CEO & Founder of Copia 24.05.2018

Did you know we waste over 365 million pounds of food every day? Did you know there’s something you can do about it? CEO of Copia, Komal Ahmad, is on a mission to solve the world’s dumbest problem, hunger. Komal sits down with host, Aaron Strout, to discuss the logistics behind the hunger crisis, how we all can play a role in solving this issue, and the books that inspire her. Plus, she recommends...

Striking a Chord: Using Music to Effect Social Change | Chuck Leavell, Keyboardist of The Rolling Stones and Co-Founder of the Mother Nature Network 17.05.2018

No doubt music has the ability to make us feel and empathize, because of this it can actually effect change. Chuck Leavell, Keyboardist for the Rolling Stones, Co-Founder of Mother Nature Network, and Author dives into this more with host, Aaron Strout, plus he discusses his love for the environment and dog training.

Debunking the Mysteries, Myths & Fears Behind Science: Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication, Johnson & Johnson Innovation 10.05.2018

The public perception of science has shifted over time – what once inspired, now can instill fear and distrust. It’s imperative that we reclaim the narrative back to the heart of what science can be: hopeful and human. This week Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication at Johnson & Johnson Innovation chats with guest host, Greg Matthews, Managing Director, H...

Building a Customer-Centric Brand, Pete Blackshaw, Head of Digital Innovation & Service Models, Nestle 03.05.2018

What does it mean to actually have a brand that is customer-centric? Pete Blackshaw, Head of Digital Innovation & Service Models at Nestle, discusses this, avocado farming, and indie music.

Building Mutually Beneficial Business Relationships: Ahmad Nassar, President, NFL Players Inc. 26.04.2018

Whether it’s an in-store appearance or nationwide ad campaign – an athlete’s career is ultimately a business. This week Ahmad Nassar, President of NFL Players Inc., chats about building mutually beneficial relationships between players and the NFL, the future of tech in sports, plus you won’t believe who used to be his law school professor.  

Doing Good Through Sports: Sue Petersen, Executive Director, Giants Community Fund 19.04.2018

Doing good not only feels good, but it’s the right thing to do. This week Sue Petersen, Executive Director of the Giants Community Fund discusses the importance of doing social good, how organizations can do this well, and some pretty stellar Mel Brooks’ movies.  

Ty Shay, CMO of Norton and Lifelock at Symantec: Embracing Accountability as a Marketer 12.04.2018

Marketers must be accountable to their customers, goals, and revenue in order to succeed. This week Ty Shay, CMO of Norton and Lifelock at Symantec discusses accountability steps for marketers, why he’s a Houston Rockets fan, and his love for the 80s.  

Joelle Kaufman, CMO, Dynamic Signal: Communicating with Your Company’s Most Valuable Asset, Your People 05.04.2018

The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of a company. This week Joelle Kaufman, CMO of Dynamic Signal, chats with host Aaron Strout about employee comms strategy, the value employees add to a business & The Boss.

Cheers to Jennifer Gottlieb, President of W2O & Hall of Femme Inductee! 02.04.2018

On this week’s special episode, W2O President Jenn Gottlieb joins Aaron Strout to discuss the DNA of our firm, her partnership alongside CEO Jim Weiss, what it means to a Hall of Femme Inductee, and her impressive knowledge of auto parts.

Ray Kerins, SVP & Head of Communications of Government Relations & Policy, Bayer US: Being Authentic 29.03.2018

In today’s world, authenticity cannot simply be a buzzword within your company’s mission statement, it must permeate every aspect of your business. On this week’s episode Ray Kerins discusses how Bayer has remained authentic through various initiatives, why authenticity matters to stakeholders, and of course, his collegiate cheerleading career.  

Black Pistol Fire: Economics, The Great White North, and Rock & Roll 22.03.2018

Rock band, Black Pistol Fire, sits down with host Aaron Strout before performing at our GeekACue event. The duo discusses all things rock and roll, plus reveal who has a secret tattoo and who has a degree in economics.

Dr. Victoria Romero, Chief Scientist, Next Century Corporation: Applying Cognitive Psychology and Data Science to Counter Fear-Based Marketing, Extremism and Terrorism 15.03.2018

Dr. Victoria Romero discusses how the understanding of cognitive psychology paired with data science plays a key role in a very important topic - combating fear-based marketing, extremism, and terrorism. She shares detail into her work as Chief Scientist at New Century Corporation, where she helps counter influence messaging from criminal and terror organizations – especially within youth and teen...

Linette Lopez, Senior Finance Correspondent, Business Insider: Navigating the Ever-Changing World of Journalism 08.03.2018

Journalism has changed in many ways over the past couple of years. From topics to reporting, the industry has evolved and with it so has its reporters, editors and everyone in between. This week Linette Lopez, Senior Finance Correspondent at Business Insider discusses the world of journalism, the stories that excite her, and the Boston Red Sox.

Suhail A. Khan, Director of External Affairs, Microsoft: Bridging the Gap Between Faith, Tech & Politics 01.03.2018

In order to build common ground, we must start from a place of respect. In this day and age, regardless of your faith or politics, it’s imperative that we come to the table willing to listen and to empathize. This week’s guest, Suhail A. Khan, Director of External Affairs at Microsoft, shares how issues and solutions regarding faith and politics impact our society and the world of technology.

Highlighting some of our Favorites in Celebration of our One Year Anniversary 22.02.2018

In celebration of one year since first launching the show, we curated some of our favorite clips from previous episodes. They cover a range of topics from tips to raising capital, global trends, how to best leverage social channels and more!

Ashley Wellington-Fahey, CEO & Founder, The Relish: Scoring Big with Female Sports Fans 15.02.2018

Ashley Wellington-Fahey, CEO & Founder of The Relish is a bonafide sports fan who had an unmet need and did something about it. This week she chats with Aaron Strout about connecting with female sports fans, creating authentic content and athletes who are impressing her on and off the field.  

Bob Pearson, Vice Chair & Chief Innovation Officer, W2O: Thinking Like an Innovator 08.02.2018

This week’s guest is our own Chief Innovation Officer Bob Pearson. Host, Aaron Strout, picks his brain about innovation, his latest book on counter-terrorism, SXSW, and the Yankees. Plus, discover what books he’s reading and why he loves Dave Matthews Band.

Jaime Punishill, CMO, Lionbridge: Employing Change Effectively, Mastering Language Translation & Guns N’ Roses 01.02.2018

Jaime Punshill, CMO of Lionbridge can discuss just about anything. Whether it’s political science, being a catalyst for organizational change, mastering language translation or Guns N’ Roses. He dives into this and more with host Aaron Strout.

Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights: Applying Disruptive Technology to Retail 25.01.2018

Every industry is rapidly evolving due to the technology we have available and retail is no exception. Jaimy Szymanski, Industry Analyst & Founding Partner of Kaleido Insights, sits down with host, Aaron Strout, on the heels of NRF to discuss how tech is impacting retail and how these trends apply to other B2C industries. Plus, we discuss Kidz Bop and Shovels & Rope.

David Kirkpatrick, CEO & Founder of Techonomy, Author & Journalist: Valuing the Influence of Technology 18.01.2018

Host Aaron Strout chats with CEO & Founder of Techonomy, Author & Journalist, David Kirkpatrick. They dive into the influence and reach of tech, David's book, The Facebook Effect, and W2O's and Techonomy's new partnership.

Jonathan Bush, CEO & Co-Founder, athenahealth: Designing a Frictionless Healthcare System 11.01.2018

Removing the friction from healthcare would ultimately provide value for patients and doctors. Jonathan Bush, CEO & Co-Founder of Athenahealth shares why this matters and how his organization is contributing. Plus, we dive into AI and Nathaniel Rateliff & The Night Sweats. For additional insight, check out his book, "Where Does it Hurt". 

Chef Aarón Sánchez: Keeping Content Fresh and Authentic on Social Media 04.01.2018

Aarón Sánchez is an award-winning chef, a judge on FOX’s hit culinary competition series MASTERCHEF, cookbook author and philanthropist! How does he have time master social media, jam out to Prince and write poetry? He shares with host Aaron Strout.

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