W2O Group

The Real Chemistry Podcast

Business EN ↓ 243 episodes

Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead in digital marketing and communications. Popular Guests include: celebrity chef, Tyler Florence, former CEO of Citi Ventures, Debby Hopkins and Grammy nominated rapper/entrepreneur, Ryan Leslie. Topics include: leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.

Author

W2O Group

Category

Business

Podcast website

www.realchemistry.com

Latest episode

May 7, 2025

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Episodes

Cultivating an Audience Using Social Media: Alex Aiono, Musician 13.12.2018

Building your audience on social media is all about listening to your audience and executing. It sounds simple, but many brands, organizations, and individuals still struggle to make this happen. This week’s guest, musician Alex Aiono, does not. Amassing nearly 1 billion views on Youtube, Alex, has become a master of social strategy. He discusses how to build your audience on social media, the imp...

Creating the Path for Accessible Healthcare: Robbie Cape, CEO & Co-Founder, 98point6 06.12.2018

Bringing primary care to all requires commitment to accessibility and the marrying of health and technology. This week’s guest, Robbie Cape, CEO and Co-Founder of 98point6, discusses the future of health, telemedicine, and AR. Plus, he dives into the music that drives his kids crazy and his love of knitting.

Taking Advantage of AI and Machine Intelligence: John Fennelly, CEO of Lionbridge 29.11.2018

Leveraging AI, machine intelligence, language translation, and localization can have tremendous benefits for our society. CEO of Lionbridge, John Fennelly, discusses this, the industry’s future, Jefferson Airplane, and his new pup.    

Disrupting Healthcare: Matthew Holt, Health 2.0, SMACK.Health, and The Health Care Blog 15.11.2018

This week’s guest, Matthew Holt, wears many hats from Co-Chair of Health 2.0 to President of SMACK.Health. Why? To disrupt healthcare in order to strengthen it. He shares how this is done, the future of data and pricing, the greatest invention from the last 50 years, and his love for Queen.

Fixing America’s Primary Care Shortage: Andrew Allison, Head of Next Generation Clinic Enterprise Strategy, Aetna 08.11.2018

Resolving America’s primary care shortage is complex but feasible. This week’s guest, Andrew Allison, Head of Next Generation Clinic Enterprise Strategy at Aetna, discusses how this can be done, telemedicine, goals for 2020 and his current athletic passion.    

Bettering Healthcare Through Information and Technology: Steve Wretling, Chief Technology and Innovation Officer, HIMSS 01.11.2018

Using health IT to influence healthcare for the better is the future of the industry. This week’s guest, Steve Wretling, Chief Technology and Innovation Officer of HIMSS, discusses the future of industry, including virtual hospitals and the union of data and health, plus his affinity for cooking and love of The Police.

Advocating for Health Equity: Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health 25.10.2018

We all have a role to play in health equity and it’s time we all do our part in making it a reality. This week’s guest, Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health, shares action steps, the future of the industry, the role technology will play, and his love of Miles Davis.

Supporting Early Stage Immunotherapy Research to Fuel Breakthroughs in Cancer Treatment: Jill O'Donnell-Tormey, Ph.D., CEO & Director of Scientific Affairs, Cancer Research Institute 18.10.2018

Cancer Research Institute is a pioneer in using immunotherapy to treat cancer. This week’s guest, Jill O’Donnell-Tormey, Ph. D., CEO and Director of Scientific Affairs, discusses the future of oncology research, the upcoming CRI Awards Gala, what it’s like working alongside a Nobel Prize winner, and her love of baking.  

Strengthening America’s Healthcare: Matt Menning, Director of IHMI Engagement, American Medical Association 11.10.2018

Integrating across people, tools, and systems is the key to bettering US #healthcare. Matt Menning, Director of IHMI Engagement at American Medical Association, expands on this idea in this week’s episode. Plus he discusses data, Obamacare, and an obscure band from the seventies he believes everyone should know.

Bettering Healthcare Through Technology: Tanvi Vattikuti Abbhi, Co-Founder, Veta Health 05.10.2018

Improving healthcare through technology is both our reality and future. This week’s guest Tanvi Vattikuti Abbhi, Co-Founder of Veta Health, not only understands this challenge, but fully embraces. Tanvi dives into this, how to effectively use data, fitness wearables, and Britney Spears.

Providing Better Healthcare Through Early Intervention: Jason Alderman, Chief Communications Officer, Clover Health 27.09.2018

Early intervention is essential to providing better healthcare according to this week’s guest, Jason Alderman, Chief Communications Officer of Clover Health. Jason dives into this, the role of comms professionals in healthcare (and beyond), and relives his days as a child actor.

“Unlearning” to Reimagine Health Care: Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises 20.09.2018

Reimagining health care will require an active unlearning of stoic frameworks. As an industry, we should challenge ourselves to unlearn older paradigms in order to create a better system for the future. Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises, dives into this, gene editing, AI, and Sting.

Redefining PR: Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships of The Holmes Report 13.09.2018

Redefining PR is essential for the industry to move forward. Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships at The Holmes Report discusses this and how PR influences behavior. Plus, she shares how she spent her recent sabbatical and her favorite Josh Ritter album.

Marketing in Healthcare with Empathy: Larry Dobrow, Senior Editor, MM&M 07.09.2018

Communicating as a human being rather than a marketer is paramount in healthcare. As an industry, implementing empathy within our communications, will only build stronger communities, systems, and connections. This week’s guest Larry Dobrow, Senior Editor of MM&M, discusses this, the Red Sox, and the Boss.

Leveraging Data in Healthcare: Seth Duncan, Chief Analytics Officer, W2O 30.08.2018

Analytics powers everything we do at W2O. Perhaps no one understands this better than our Chief Analytics Officer, Seth Duncan. Seth dives into how W2O is able to leverage analytics for our clients, the future tech will play in healthcare, and The Beatles.

Showcasing Some of Our Favorite Episodes 24.08.2018

Our producer, Blaire Clause, reflects on some of her favorite episodes from the past year and a half. She includes clips of key soundbites from entrepreneurs and experts in the healthcare, technology, and consumer industries. See more at w2ogroup.com/what2know  

Preventing Terrorism: Fred Burton, Chief Security Officer of Stratfor and Author 16.08.2018

Understanding and stopping terrorism requires a multifaceted approach, this week’s guest understands this first hand. Fred Burton, Chief Security Officer of Stratfor, and Author, shares what it takes to counter acts of terror, books that inspire him, and The Boss.

Improving Healthcare Through Data: Sean Duffy, Co-Founder & CEO, Omada Health 09.08.2018

Leveraging data to improve patient outcomes is key to the future of healthcare, this week's guest understands this implicitly. Sean Duffy, Co-Founder & CEO of Omada Health, discusses all things digital health, The Animal Collective, and you'll never guess which world record he broke in college.

Connecting Healthcare & Technology: Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital, Professor 02.08.2018

Healthcare and technology undoubtedly are closely tied. Their relation to one another will undoubtedly be the key in each industries future. Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital and Professor, discusses the connection between health and tech, the American Heart Association, and jazz.

Designing the Future: Bob Johansen, Author, Distinguished Fellow of the Institute for the Future 26.07.2018

How will our health impact our lifestyle? What role will video games play? Bob Johansen, Distinguished Fellow of the Institute for the Future and Author, discusses all things related to the future, his latest book, and his recent love of Arcade Fire and Imagine Dragons.

Empowering People to Lead Healthy Lives: Glen Tullman, CEO, Livongo 19.07.2018

Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition. He shares his wealth of knowledge, the role we can play, plus his passion for tea and Bruce Springsteen. 

Serving Both Masters: Creating Valuable Content for Brands and Audiences | Otto Bell, Chief Creative Officer, CNN’s Courageous 12.07.2018

Producing content that adds value for both brands and audiences is an absolute must. Otto Bell, Chief Creative Officer of CNN’s Courageous, shares how to serve both masters, his obsession behind the periodic table, and his love of Van Morrison.  

Loving Your Brand: Adam Rosenberg, Brand Engagement Manager of PR & Digital Content, Kingsford Charcoal 05.07.2018

Advocating for your brand is a labor of love, but a labor that is worthwhile. Kingsford Charcoal's Brand Engagement Manager of PR and Digital Content, Adam Rosenberg, shares how he’s worked to understand the brands he has been a part of, and how that’s made him an advocate. Also, he dives into baseball, what he personally likes to grill, and Pearl Jam.

Writing the New Story of Healthcare: Karen Ignagni, CEO & President, EmblemHealth 28.06.2018

How is healthcare evolving and being reshaped? Karen Ignagni, CEO & President of EmblemHealth, lends her expertise, shares her favorite place to get her news, and why she loves America’s pastime so much.

Preparing for the Future of Public Health: Rajeev Venkayya, President, Takeda Pharmaceutical, Global Vaccine Business 21.06.2018

The future of vaccines and public health is rapidly approaching. What does this mean for healthcare organizations and for the general public? Rajeev Venkayya, President of Takeda Pharmaceutical’s Global Vaccine Business, gives an overarching view of the public health industry and action steps we all can take to ensure public health is optimal for the greater good.

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