The Rare Mind

Most founders think a deal is won or lost in the pitch. April Dunford, the world's leading authority on positioning, says it's already lost before the pitch starts. Get the full thinking behind this podcast in my book, No Bullshit Strategy: https://www.amazon.co.uk/No-Bullsh-Strategy-Founders-Actually/dp/1803136510 Positioning is the answer to one question a buyer is always asking: why pic...

Katelyn Bourgoin has spent years studying why people buy, and she's arrived at an uncomfortable conclusion for anyone trying to build a name for themselves online. Being good at what you do is no longer enough. Everything we talk about here sits on top of the ideas in my book, No Bullshit Strategy. If you want the full thinking behind it, start here: https://www.amazon.co.uk/No-Bullsh-Strategy...

The fastest way to grow your business isn't to add. It's to subtract. That's the argument Eric Partaker makes in this episode, and it's one I needed to hear as much as anyone. (I should probably take his advice myself.) Eric coaches CEOs for a living. Six hundred of them and counting, after a career that took in McKinsey, the early days of Skype, and a chain of Mexican restaurants....

The Rare Mind is a new podcast from strategist and No Bullsh*t Strategy author Alex M H Smith. In an era when any old idiot can access best practice tactics from AI, it's going to be the ways you think unpredictably that actually count. Each episode, Alex sits down with the business leaders who've been there and done it - to unpack their unique strategic lessons in a way that makes them re...