The Rainmaker Podcast

In this episode of The Rainmaker Podcast, Sally Lawson is joined by Gemma Warne from Agent Marketer to unpack the future of digital marketing, AI, and lead generation for estate and letting agents. They discuss why so many agents are still struggling with poor quality leads, why old school marketing methods are rapidly becoming outdated, and how highly targeted funnels, AI tools, and nurture syste...

In this episode of The Rainmaker Podcast, Sally Lawson is joined by Jonathan Jay to unpack what really creates wealth in business. Jonathan shares the moment he realised that years of hard work running a business could never match the financial impact of a single deal. From buying businesses for one pound to turning them into million pound exits, he explains how acquisitions, not operations, can c...

In this episode of The Rainmaker Podcast, Sally Lawson is joined by Sunil Popat and Laura Johnson from Family Homes to unpack the real turning point in their letting agency journey. What started as a landlord led business built on favours, free work, and good intentions slowly became stressful, reactive, and unsustainable. Sunil shares the moment he realised the agency could not be run like a pers...

In this powerful panel from Agent Rainmaker LIVE, Sally Lawson is joined by members of the Agent Rainmaker community who’ve achieved extraordinary growth for very different reasons, from first-time business owners to seasoned agency leaders. You’ll hear real stories of letting agents who’ve added £1.4M, £2M, £4.7M+ in additional revenue by changing how they think, operate, price, and structure the...

The lettings industry is at a turning point. Rising costs, landlords exiting the market, tighter legislation, and changing client expectations mean the old way of running a letting agency no longer works. In this powerful session from Agent Rainmaker LIVE, Ali breaks down why agencies must evolve now, how successful firms are adapting their services, systems, teams, and lead generation, and what h...

In this episode of The Rainmaker Podcast, Sally Lawson is joined by Andrew Marshall, founder of AMRP in Durham, who’s built a fast-growing letting agency by doing something most agents avoid... helping landlords sell. Andrew explains how selling tenanted properties for landlords can generate more profit per unit than selling a letting agency, while still growing managed stock and attracting a new...

If you want support future-proofing your agency for the Renters’ Rights Act, book a call with the team here: ⁠ https://www.lettingagency.training/sales-page-336836601695207822274 ⁠ The Renters Rights Act is one of the biggest legal changes the lettings industry has faced in decades. In this expert panel from Agent Rainmaker LIVE, leading legal, compliance, technology, and industry specialists brea...

In this episode of The Rainmaker Podcast, Sally Lawson is joined by property investor, commentator, and portfolio landlord Adam Lawrence to unpack a major shift happening quietly across the UK rental market. Small, self-managing landlords are selling up and a new generation of professional, portfolio-driven landlords is stepping in. Together, Sally and Adam explore what’s driving this change, who’...

In this episode of The Rainmaker Podcast, Sally Lawson is joined by Harriet Kirby of Richard James Estates and Ali Durrant of Concentric Sales & Lettings. Two letting agency leaders who have mastered the art of using education to win landlords and grow their businesses. Harriet reveals how running in-person landlord seminars has generated over £500,000 in additional income, while Ali shares ho...

Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive In this episode of The Rainmaker Podcast, Sally Lawson sits down with David Adams, Managing Director of Cavendish, to reveal how he added £1.4 million in extra revenue to his letting agency without taking on a single new landlord. Three years ago, David’s business had plateaued. Revenue was flat, profits were under 1...

Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive In this episode of The Rainmaker Podcast, Sally Lawson is joined by Dawn Bennett of Agent Rainmaker and James Allen of Allen Residential. Two letting agency experts who’ve mastered the art of optimisation, growth, and stepping back from the day-to-day grind. James shares how he went from working every hour under the...

Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive In this episode of The Rainmaker Podcast, Sally Lawson sits down with Rhiannon Llewellyn of Lang Llewellyn & Co. and Robert Love of Abbey Sales & Lettings, two letting agency owners who have collectively completed over a dozen acquisitions between them. They share what really happens behind the scenes when yo...

Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive In this episode of The Rainmaker Podcast, Sally Lawson is joined by Sophie Lang of Lang Llewellyn & Co. and David Smith of JMW Solicitors to unpack the Renters’ Rights Bill, one of the most significant pieces of legislation the lettings industry has faced in decades. Together, they explore what the Bill really me...

Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive In this forward-looking episode of The Rainmaker Podcast, Sally Lawson is joined by Gemma Warne and Jon Charles from Agent Marketer, two experts at the forefront of AI and digital marketing in the property sector. Together, they explore how artificial intelligence is reshaping lettings: from 24/7 bots that book landl...

Get Your Tickets for Agent Rainmaker Live 2025: https://bit.ly/AgentRainmakerLive Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them. Through proven strategies that have collectively generated over £78 million in additional revenue. In this special episode of The Rainmaker Podcast, taken from our Le...

Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them. Through proven strategies that have collectively generated over £78 million in additional revenue. In this episode of The Rainmaker Podcast, Sally is joined once again by international sales expert Tony Morris, a master at helping estate agents sca...

Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them — through proven strategies that have collectively generated over £78 million in additional revenue. In this game-changing episode of The Rainmaker Podcast , Sally is joined by international sales expert Tony Morris — a dynamic force in the estate a...

Since 2016, Sally Lawson has been transforming letting agencies, helping agents collectively generate over £78 million in additional revenue through expert coaching and proven strategies with Agent Rainmaker. In this inspiring episode of The Rainmaker Podcast , Sally is joined by long-time letting agency owner Maxine Lester , who shares the bold changes she made to revolutionise her business. From...

Since 2016, Sally Lawson has been transforming letting agencies, helping agents collectively generate over £78 million in additional revenue through expert coaching and proven strategies with Agent Rainmaker. In this special CEO panel episode of The Rainmaker Podcast , Sally Lawson is joined by leading letting agents—Robert Love, Rhiannon Llewellyn, David Adams, Harriet Kirby, and Philip Boyden. T...

Sally Lawson has been offering letting agency coaching through Agent Rainmaker since 2016 and as a result, has helped agents add over £78Million additional revenue to their businesses combined. In this episode of The Rainmaker Podcast we meet Robert Love, a letting agent who began his Agent Rainmaker journey back in 2023. Since then, he has taken his business from strength to strength; streamlinin...

Our Agent Rainmaker growth strategies, led by Sally Lawson, have revolutionised the way letting agents run their businesses - resulting in £78,000,000 additional revenue added collectively since 2016. Sally recently hosted a session for Belvoir, where she shared the key challenges letting agents face right now, and the practical steps that can be taken to step back from the day-to-day operation an...

Since 2016, Sally Lawson has ran hundreds of letting agency coaching workshops, teaching agents up and down the country how to grow their business. In this episode of The Rainmaker Podcast, Sally is joined by lead generation expert Gemma Warne, who has worked with hundreds of letting agents to build more efficient lead generation systems. Listen along as Sally and Gemma discuss the evolution of le...

In this episode of the Rainmaker Podcast, Sally Lawson is joined by industry experts; Sophie Lang Director/owner of Lang Llewellyn & Co and Dawn Bennett, Operations and Compliance Manager here at Agent Rainmaker. Listen along as they discuss the complex implications of the Renters Rights Bill for letting agents. Discover practical advice, industry insights and actionable steps looking to stay...

The letting agency growth strategies coached by Sally Lawson have helped agents to optimise their agencies and become the business owner they set out to be. Sally shares an insight into the journey of stepping away from the chaos in the business life and redefining what work life balance means. In this Agent Rainmaker podcast episode, Sally dives into the real challenges letting agency owners face...

Through our letting agency coaching with Sally Lawson, we have noticed two strategies stand out the most for the fastest way to grow a letting agency business. In this podcast episode, listen along as Rhiannon Llewellyn and Gemma Warne battle it out on which is the better strategy. Is it acquiring portfolios, or is its driving traffic through ads? Rhiannon and business partner Sophie Lang have tak...