The Queen's Playbook

The biggest catering order of my career was $1 million—and it happened during the holidays. In this short teaser, I share why you don’t win Q4 in December, you win it now. Want the full playbook? Join my Holiday Catering Masterclass , hosted by CaterLinked. Early bird pricing is $50 and ends soon. Register at TheQueensPlaybook.com under Masterclass Registration .

From “hope and pray” marketing to the ABR method — Day 3 of QSREvolution was packed with plays you can use now. I cover how attention drives growth, why sales teams matter, and how catering opens new revenue streams. Data + relationships = dollars.

Live from QSREvolution in Atlanta! Day 2 brought big lessons from Taco Bell, Pizza Hut, KFC, and Habit Burger—plus a deep dive on balancing off-prem and on-prem. I’m breaking down what it all means for catering, and why it’s not a side hustle but a growth engine. Tomorrow… the catering session. YAY! 👑

Live from QSREvolution in Atlanta! I’m sharing WiRL takeaways on failure, boundaries, authenticity, imposter syndrome, and networking—plus how they connect to catering growth. Part one of my summit download…more to come! 🎙👑

National ads build awareness, but local marketing wins catering. Learn how to rule your backyard and grow your catering kingdom.

This episode is a little different. I’m stepping away from strategy to share my story — how I went from background checks to catering leadership, the family traditions that shaped my love for food, and the women who inspired the name Elizabeth Jewel Consulting. You’ll also get a glimpse into my life outside of work, and why being The Catering Queen is so much more than a title.

If catering is treated like an afterthought, that’s exactly how your guests will see it. In this episode, The Catering Queen shows you how to weave catering into your marketing calendar, point-of-purchase assets, and delivery channels—so every customer knows: your brand caters.

Wednesday is prime time for catering sales — but only if you hit send. In this quick episode, The Catering Queen spills why midweek emails get the best results, what to include for maximum impact, and the simple tweaks that turn clicks into orders. If you haven’t sent your B2C catering email yet… you will after this.

The Catering Queen breaks down her winning plays for football season. From knowing your fans to blitzing your marketing, these quick tips will help you score more orders and turn game day into your biggest win yet.

Get ready for The Queen’s Playbook ! The Catering Queen shares her story, her mission, and what’s coming your way — simple plays for royal results in catering sales. 👑

One catering order. 15–20 guest sales replaced. Discover how catering can turn a slow day into a profitable one — without extra labor or stress. Simple plays. Royal results. 👑