The Publishing Performance Show

Carol Kabaale is a Facebook ads expert based in South Africa who transitioned from a corporate hospitality career to digital marketing after seeking more freedom and fulfillment in her work. With eight years of experience specializing in Facebook and Instagram advertising, Carol helps clients develop strategic marketing campaigns that build community and convert leads into customers. Her data-driv...

Hannah Parry is an author of both adult and young adult fiction who came to writing later in life after initially training as a nurse. With a family background in writing (her parents were copywriters in advertising), Hannah discovered her passion for storytelling in her late twenties. After experiencing several personal losses, she found herself writing more frequently as both an emotional outlet...

Alexa Nazzaro is the founder of Axel Author Group, a publishing services company with the memorable tagline "we won't let you publish crap." With a background in writing and business communications, Alexa transitioned into author services after helping a client with an ebook project. Her passion for the creative process led her to support authors across various genres, while also wo...

Barbara Boyd is a book coach and author who has guided over 100 authors through the publishing process. With a specialty in nonfiction writing, Barbara helps experts transform their knowledge into well-structured, reader-focused books. As a certified book coach through Author Accelerator, she uses proven frameworks like the Blueprint for a Non-Fiction Book to help authors clarify their ideas, iden...

Ray Hartjen is an author, musician, and cancer patient advocate who has written several books including "Me, Myself and My Multiple Myeloma" - a memoir about his journey with blood cancer. After being diagnosed in 2019, Ray transformed his experience into a platform to help others, with all proceeds from his book benefiting the Multiple Myeloma Research Foundation. Beyond his cancer memo...

Gene Mollica and Sasha Almazan are the creative duo behind GNS Cover Design Studio, a premium book cover design company specializing in photo-based, high-impact covers for authors. With over 15 years of experience working with both traditional publishers and indie authors, they bring their backgrounds in photography, digital art, and styling to create covers that help books stand out in competitiv...

Dale L. Roberts is an award-winning writer and the author of "Publishing Wide," a comprehensive guide for authors looking to expand their book distribution beyond Amazon. With over a decade of experience in self-publishing, Dale shares valuable insights on how authors can maximize their reach and revenue by strategically publishing across multiple platforms, while maintaining control of...

Mike Capuzzi is the founder of Byte Size Books and creator of the " shook " concept – short, helpful books designed as powerful marketing tools for business owners. With almost 30 years in the marketing industry, Mike has developed a specialized approach to help entrepreneurs, professionals, and local business owners establish authority and generate leads through concise, impactful books...

Jay Styles is an Amazon bestselling author, coach, and former radio personality who helps entrepreneurs and business owners leverage books as powerful marketing tools. After pivoting his career during COVID-19 by transforming his documentary "Become Inspired" into a book, Jay discovered the untapped potential of using books for lead generation and business growth. Through his coaching pr...

Rodney Miles is the author of "The Book Dude's Guide to Self-Publishing" series and a self-publishing consultant with over 14 years of experience in the industry. Having worked on more than 300 book projects, Rodney has developed systematic approaches to help authors navigate their publishing journey. His background as a writer, ghostwriter, and editor evolved into a comprehensive c...

Rami Jandali is a children's book author and illustrator who combines his love of storytelling with artistic talent to create engaging books that spread messages of kindness and acceptance. Through his brand "Rami Stories," he has published books including "An Almond All Alone" and "Blueberry Fairy," which blend colorful illustrations with meaningful themes for y...

Martyn Ellington and Steven Stiefel are trans-Atlantic writing partners who blend British and American sensibilities in their collaborative works. Through their production company MESS Productions, they create multi-format content spanning novels, TV scripts, and podcasts, with their international bestseller "Tomorrow's Flight" showcasing their ability to craft compelling cross-cult...

Nicky Billou is a business coach and author who specializes in helping entrepreneurs and authors maximize their impact through podcast guesting. As the author of "Get Booked and Get Paid" and "Finish Line Thinking," he has appeared on over 1,500 podcast episodes and helps clients generate significant revenue through strategic podcast appearances. Coming from an immigrant backgr...

Russell Nohelty is a USA Today bestselling author who has successfully navigated both fiction and non-fiction publishing. Starting his career with aspirations in filmmaking, he transitioned to comics and eventually found his way to self-publishing. As the co-founder of Writer MBA, he helps authors build sustainable careers through innovative marketing strategies and business approaches. His expert...

Dr. Nicole Janz is a social scientist and a book coach with over 20 years of experience as a journalist, academic, and writer. After leaving academia four years ago, she transitioned into creative writing and book coaching. She created The Write Habit Planner, a specialized tool designed to help writers maintain consistency and productivity in their writing journey. As both a writer and coach, Nic...

Louise Harris is the founder and president of LAST Research and Editing, specializing in comprehensive editing services for authors. With over 30 years of experience in editing and journalism, she has edited numerous manuscripts, authored four novels, and ghost-written multiple books including cookbooks and a book on addiction. Her expertise spans both fiction and non-fiction editing, from develop...

Nick Thacker is a bestselling author in multiple genres who turned his hobby into a full-time writing career. Having written 45 books, he now helps other authors transition to full-time writing through his Book Career in a Year program. In this episode: The journey from hobby to full-time writing Building a sustainable author career Creating effective email marketing strategies Developing multiple...

Rebekah Haskell is the owner and lead designer at Vivid Covers, specializing in speculative fiction book covers. With expertise in both illustration and photo manipulation, she helps authors create genre-appropriate covers that connect with their target readers. In this episode: Genre-specific cover design principles Differences between traditional and indie publishing covers Research methods for...

Sarah Bullen is a multi-published author, writing coach, and literary agent, leading international writing mentorships. She is the author of Write your Book in 100 Days and works with authors as a book coach and agent. Over the last two decades, she has had over 180 books published by writers she has mentored. She has held editorial roles across books, magazines, and literary agencies. Her experti...

Lucy McCarraher is the Founder of Rethink Press, BookMagic AI, the book-writing app, and the Business Book Awards. She also hosts the ABOO – A Book of One's Own – women writers' network. She is the author of 13 books including three novels, four self-help books and six books on writing books. Lucy mentors non-fiction and fiction authors through planning and writing their books and is the...

Ellen Erikson is a publisher of over 30 books, combining self-authored works and public domain publications. Her expertise lies in identifying, updating, and successfully marketing classic works for modern audiences. In this episode: Understanding public domain books and copyright laws Guidelines for publishing on Amazon KDP Strategies for standing out in the market Finding and selecting profitabl...

Tom Wilde is the Head of Partnerships at ProWritingAid, a comprehensive toolkit for storytellers that helps authors improve their writing through advanced analysis and AI-powered features. With a background in English teaching, he brings deep insight into how writers can elevate their craft through technology. In this episode: Evolution of ProWritingAid from grammar checker to complete writing too...

Audrey Hughey is a planner and workbook creator, and a multi-genre fiction author. She uses her B.A. in English and M.A. in Ancient and Classical History to research and craft riveting horror and thriller stories brimming with cultural nuance and rich with lore. She lives in the hills of Appalachia with her family and sweet-but-bossy felines. In this episode: The importance of holistic life planni...

Evan Gow is the founder of StoryOrigin, a platform designed to help authors grow their readership through newsletter marketing, review management, and cross-promotions. With a background in tech entrepreneurship and creative writing, he created StoryOrigin to streamline the essential tools authors need for success. In this episode: Benefits of author newsletters Creating effective reader magnets N...

Oriana Leckert is the Head of Publishing at Kickstarter, where she helps creators bring a marvelous array of literary projects to life. She's written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-year project chronicling the rise and fall of...