The Publisher's Playbook

In this episode, I’m joined by James Smith, General Manager at Australian footwear brand Merry People, the company turning “gumboots” into an everyday, anywhere boot. We talk about how founder Dani Pearce spotted a gap between clunky farm rain boots and city-ready style, and turned it into a colorful, 100% waterproof product line that works from Whistler snow to Austin heat. James shares how the t...

On this episode of The Publisher's Playbook, Jerrid Grimm and Matt Robinson from BILL explore the niche world of B2B influencers and review sites and why SMBs love BILL.

In this episode of The Publisher's Playbook, Kurt Mangum II, Vice President of Strategic Partnerships at ISSA, discusses the founding story of ISSA, the importance of fitness certifications, current trends in the fitness industry, and the goals of their affiliate and creator programs. Kurt and Jerrid dig into the unique job guarantee offered by ISSA and the growing demand for fitness professionals...

Today I'm speaking with Colby Saenz from Lovevery. As a parent, I can immediately see the value of Lovevery playkits for keeping your kids not only entertained but helping them learn at the same time. And as a marketer myself I can see how activating creators, review sites and content publishers would be a great way to not only tell, but show how Love ervery has a positive impact on parents and th...

Today I’m speaking with Ren Robinson, Ecommerce affiliate manager at Cycling Frog. It's clear that Cannabis has come a long way in the past decade. Beyond the regulatory changes we're also seeing companies like Cycling Frog take a deeper look at ingredients, production and packaging. Ren shares about the company, the products and what Cycling Frog cares about in a partnership.

Find out exactly what brands are looking for as they expand their partnerships with publishers and creators. Jerrid Grimm, entrepreneur, marketer and host of The Publisher’s Playbook interviews the the most innovative product manufactures, software companies and consumer brands to find out what they’re looking for in a partner. These marketers are excited to expand their partnership programs and a...

Apply for the impact.com Partner Growth Program Today, we have a very special guest—my colleague and Director of Partner Growth at impact.com, Richa Dani. Richa’s journey to impact is fascinating, from leading performance marketing at a global agency in Australia to moving to New York and spearheading impact.com’s efforts to help publishers grow their business. This podcast is called The Publisher...

This is our second episode on the topic of Retail Media and I’m thrilled to be joined by Mike Feldman, SVP of Global Retail Media at VaynerMedia. Mike’s story is unique—he grew up as the son of a retail consultant, and spent his formative years walking the aisles of big box stores learning the nuts and bolts of how consumers shop. Now, with over a decade of experience, he’s at the forefront of ret...

In this episode of the Publishers Playbook, we welcome Ryan Hudson, co-founder of Honey and now founder of Pie.org. They discuss Ryan's journey from building and selling Honey to launching Pie.org, which aims to disrupt the advertising space with a consumer-aligned model. The conversation covers the motivations behind starting Pie, the unique features of their ad blocker, and the monetization stra...

In this conversation, Jerrid Grimm and Keith Bryan navigate the world of retail media networks, exploring Keith's extensive background at Best Buy and the evolution of Best Buy Ads. They discuss the launch of Colosseum Strategy, the importance of content in retail media, and the partnerships between retailers and publishers. The episode also delves into advertising strategies, the future of retail...

Welcome to another episode of The Publisher's Playbook —the podcast where we dive deep into the strategies and stories shaping the world of publishing. Today, I'm thrilled to have SEO expert Lily Ray with us. If you've been navigating the turbulent waters of Google's algorithm updates, this episode is for you. Lily's been at the forefront of SEO for over 15 years, helping brands stay on top of the...

Joanie, co-founder of The Krazy Coupon Lady, shares the story of how she and Heather started and evolved over the years. She discusses the changes in couponing and shopping behavior, from newspaper coupons to digital rebates and loyalty programs. Joanie also talks about the impact of the TV show 'Extreme Couponing' and the challenges and opportunities in the couponing industry. She believes that t...

Reddit is having a moment. From meme stocks to search results, Reddit posts and comments have found their way well beyond the site and into the very fabric of the internet. Nick Andrews was there before it was cool and on today's show he shares the secrets to working with mods, building your karma and promoting brands on the incredibly popular front page of the internet. Nick's favorite subreddit:...

Jerrid Grimm chats with Michael McNerney, the founder and publisher of Martech Record, about the affiliate and performance industry. They discuss the challenges publishers face, such as Google algorithm updates and the introduction of Google AI overviews. The conversation covers topics such as the impact of Google's monopoly, the role of creators in content consumption, the convergence of performa...

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