The Public Relations Podcast

In this fascinating episode, we take a deep dive into a real-life crisis communications scenario as our guest Eric Olsen (senior advisor and communications directory to a member of the US congress) shares his experience managing a potential dam collapse that threatened thousands of lives.  We discover how he utilized strategic planning, proactive messaging, and collaboration between political part...

In this episode, we explore the importance of empathy, self-doubt, and passion in the world of PR.  We look at how empathy and sensitivity are key traits for successful PR professionals and how rejecting the hard-sell approach is crucial to lasting success.  We also delve into imposter syndrome, something that many PR practitioners face and how trusting our gut and finding passion in the...

In this episode, I chat with listener Kaley Hamilton about her PR agency in Los Angeles. She talks about how she went from being a reporter at US Weekly Magazine to starting her own company, where she focuses on getting organic earned media exposure for founders, creators, and entrepreneurs in the thought leader, wellness, and Web 3.0 space.  She talks about her average day and then shares details...

SPECIAL ANNOUNCEMENT EPISODE This show has reached a bit of a turning point. I either need to grow it or scale it back. I've been giving advice to people privately, interviewing, making show notes, etc. It's amazing fun but as most of you know I also have a full-time job. So I've been trying to work out what to do. What I'm proposing is to build a tool that accompanies the show and I want to see i...

It may not have been delivered in a lecture theatre but it's a comprehensive look at how artificial intelligence may impact public relations over the coming years. This is an extended special episode in which I read aloud the article that is sent out to all new newsletter subscribers. It covers a lot of different implications for PR people from legal issues to what is possible with A.I. (especiall...

In this episode of the Public Relations Podcast, we explore the nuanced approach to convincing clients and bosses about the value of PR.  While there are certain things you can say and data you can share, getting a client or boss on board with PR requires a more nuanced approach.  In this episode we hear from Kaylee Hamilton, owner of Kaylee Media, who believes that getting a client on b...

Funmi Lijadu is back with me for part 2 of our chat this week. In today's episode of the Public Relations Podcast, we talk about arts PR and reality TV. In particular, we delve into the world of Love Island and how PRs could partner with them. But we also look at attention fade and how a super-star reality TV show contestant may be worth nothing with months or even weeks of their appearance.  We t...

If you want to be successful at reaching journalists as part of your public relations effort, then the best way to approach it is to "think" like a journalist. In this episode, I talk to Funmi Lijadu, a PR and journalist about how she approaches both. What is the mindset? We look at the unique challenges journalists face when interpreting article briefs, navigating legal issues, and dealing with o...

BITESIZE episode. Keeping you up to date with the latest developments on how A.I. could impact Public Relations.

A common question people ask as I've run this podcast is how do you get the attention of journalists. In this episode, I talk about "narrative challenging" and how powerful it can be. It's a technique anyone can do abd it's mostly about just taking a different mindset to your pitch. For the show notes, head to https://thepublicrelationspodcast.com/courses/

In part 1 we talked about what A.I. is and how it could affect crisis public relations.  In part 2 today, we're talking about what it will cost and who might use A.I. in PR, whether it will affect people's jobs who build relationships with the public and more.  Plus there is a short guide in the show on how to explore A.I. yourself. For the full article though head to ThePublicRelationsP...

There have been a few developments I want to share with public relations folks that raise some more questions about using A.I. It's over A.I. image generators. If you would like the full article which currently comes in at 2600 words, then it's free. Subscribe at thepublicrelationspodcast.com/subscribe

For the detailed guide based on this chat and other research make sure you are signed up for the newsletter at - thepublicrelationspodcast.com/subscribe or go to the "PR Manual" on the website and look for the AI section.  Public Relations is about to change because of AI.  Over the next couple of years, almost every aspect will be touched by this emerging technology. So, what do you nee...

Following on from this week's episode, I share some extra practical examples of how you can start to turn around a negative narrative against your organisation using public relations tactics and strategies.

Should you just keep quiet if the public seems to be against you? It's an approach many organisations take. How do you decide whether to speak up and do some public relations building or just keep a low profile?

Michelle was facing an issue.  Some members of the public were calling for students at her college to be "hung" because of their behaviour but the attitude was unfair and wrong in Michelle's view. As the Public Relations person building relationships with the public, what should you do? Tell the public they are wrong?

Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire. So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation?  In this episode, I share some advice on why good news doesn't work and how to package good news so it does get used....

Is it ever good to fight back when people criticise what your organisation does? What can we learn from influencers who stand their ground when the critics lay into them. As always lots more at www. ThePublicRelationsPodcast.com

Have you seen Tom Cruise's latest video?  It's gone viral and despite you and I not being Tom Cruise, there is a lot we can learn from what he did. How can we take people into our worlds in order to build a great connection with them.

I don't need to tell you that a good PR stunt can have a massive impact but when everything seems to have been done, how can you stand out? I had a conversation with a chap at a children's birthday party the other day that went from fairy bread (not kidding) to the discussion of an epic PR stunt across a continent with potentially huge media coverage. So can you as a small team of PRs or even on y...

A press release can fail from the first line.  There are lots of reasons why but a post in a PR group on LinkedIn this week got Richard thinking.

Balenciaga, the luxury fashion brand has been caught up in a firestorm of criticism after releasing some ill-judged images as part of its edgy marketing campaigns. It's the hot topic in the fashion world right now and raises some big questions for public relations and brand management. So where did it go wrong? What could they have done differently and how would you have handled a situation like t...

What can we learn from working with the tech press?  I've just been chatting with Chenda Ngak, the head of Public Relations for Automattic.com  It's a firm that owns brands like WordPress.com, WooCommerce, Tumblr, Pocketcasts and more. In the chat, I asked Chenda to share some of what she has learned dealing with the tech press for years.

How can you stick in people's minds forever? This week I had a conversation with one of Australia's highest-rated radio show hosts but it had nothing to do with radio.  The conversation highlighted how you can leave a lasting impression on people in your PR and frankly personal relations. This is what happened plus I also share a way to use this in your PR today.

Can you get the press to come to you? I've always been fascinated by a book written by a PR called Ilyana Stareva. The book argues that it is possible to get journalists coming to you rather than the other way round.  I am always on the hunt for fascinating ideas in PR and I finally had a chance to talk to Ilyana and of course I couldn't help but hit the record button as we chatted.