The Public Relations Podcast

What do you do when people are just not listening to your message? Do you change it? Sit in a room and come up with some new ideas? Listen to industry experts? In this episode, we use a declining sport as a case study for any organisation to see if we can suggest ways to turn it and bring back its glory days. We look in detail at how technologists are engaging with public bodies like the military...

Another week discussing PR strategies for in-house teams and independent agencies with PR pros. This time I'm joined by the delightful Amanada Proscia from LightSpeedPR. This week we look at a study showing TikTok is becoming the new Google when it comes to search for Gen-z. We discuss the way Sam Altman handled his departure and return to OpenAI from a Public Relations points of view and what...

Kayley Hamilton, 2 times Emmy award-winning entertainment reporter (uplvlagency.com) and I discuss the latest strategies from the world of PR this week. We take a deep dive into how thought leaders are created focusing on the strategies that have turned Neil Degrass Tyson from a scientist to a global name. We also look at framing stories when pitching to journalists of different ages and backgroun...

David Barkoe joins me this week on the show to discuss the latest strategies in PR. We focus on conferences and events this time, looking at what any independent agency or in-house PR comms pro should be thinking about when setting up stands at events. We talk about what it takes to get noticed by journalists and give some practical experiences we've had on both sides as journalists and PRs. W...

Another episode packed with discussion about PR techniques this week in The Public Relations Podcast. In this episode, we're talking with Jon Woodroof from Twotone. We discuss why mass press releases are very much out now and targeted outreach is in and how to do it. We talk about how to become a go-to resource for journalists and how to build lasting personal relationships in the industry. Am...

What can you expect this week? Everything from PR work-life balance to influencer marketing, working with clients, picking case studies for content creators and more. Once again we're delving into the new era of PR. In this episode with Nathan Miller of Miller Ink Inc. a Los Angeles-based PR and comms firm, we discuss a huge number of topics including:- - Authenticity in Influencer Marketing:...

Barbie has dominated the headlines this year. How did PR people, communicators and toy makers take advantage of it? What were the challenges and rewards? I had a good chat with Heather Wagner Reed of Juice Consulting (https://juiceconsulting.com/) about this. We searched for ideas we liked and discussed how it was a great opportunity (for about a month) for Public Relations professionals. We discu...

Welcome back to the first full episode of the new format of The Public Relations Podcast. Today, we look at the work Twitter/X are doing to try to rehabilitate their brand with their most important target audience, their advertisers. We look at the importance of deep research in crafting compelling narratives, how to improve responses from press releases, how to work with influencers in the tech s...

I'm thrilled to announce that starting 10th October 2023, we're taking "The Public Relations Podcast" in a fresh direction. The goal is to create a weekly "must-listen" show where a guest host and I try to unpack recent campaigns, discuss emerging PR tools (especially AI) and dive into questions and comments in our 'Community Bag' segment. Plus, this show is all...

Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacquie Potter, Managing Director - Corporate & Business at Ogilvy PR ANZ We also uncover some interesting research about where today's decision-makers are really consuming their content - and it's not just LinkedIn. Surprisingly, platforms l...

There are just 2 more episodes to go in this interim series 5.5 of The Public Relations Podcast. This series has the bits of interviews we never got to run in series 5 of the show. Today it's the final bits from the chat I had with Jeroen Bos from PR.co If you heard the original chat you'll know it was a fascinating one because Jeroen is a real forward thinker about the industry. In this u...

In episode 5 or series 5.5 (how many 5's can you get?) we speak to Kayley Hamilton, a 2X Emmy Award-winning producer from Los Angeles and the founder of KAYLEY Media. Kayley is not only a PR but a former journalist who understands how to use the "personal" to create connections with journalists and the public. It's a chat that is packed with actionable ideas. Kayley talks about t...

Sign up to the newsletter at ThePublicRelationsPodcast.com Welcome back to series 5.5 of The Public Relations Podcast, a series of "parts" of chats which were never or only partly used in the previous shows due to lack of time. In this one we chat to Alexandra Annable from the non-profit "Techfugees", and shed light on the interplay between technology, the refugee experience an...

In this episode, I have two chats for you. 1) We delve into the future of PR, the impact of technology, and the integration of various functions within organizations with Lucy Newcomb from Salt and Shein, an executive recruitment company focused on PR-related roles 2) We talk about authenticity with fearless podcaster, Dr. Rita Jablowski. Her no-nonsense approach has gained her a dedicated fan bas...

In this second episode of series 5.5, I chat with Jon Woodroof from TwoToneams.nl a cycling-focused PR agency. We delve into the topic of using personal passion combined with strategic thinking to fuel PR success in a competitive niche. We talk about everything from campaigns to managing an agency to AI and more. If there was one main message it would be this:- Being a 'doer' rather than j...

We're back for a season 5.5 and if you don't know why it's called 5.5 then you haven't signed up to the newsletter yet at ThePublicRelationsPodcast.com! In this thought-provoking episode, Matt Holmes from Poem (an international PR agency in Australia) challenges the traditional approach to public relations, stressing the need for data-driven insights and consumer psychology to stee...

A.I. has a problem. It's a problem that could influence the future of Public Relations and Communications roles. In this final episode of series 5 of The Public Relations Podcast, we look at the future of AI in public relations. Will AI take over the role of communications professionals? How should comms pros adapt to AI and what should they focus on in their work? How might AI redefine PR and...

In this episode, journey with me into the heart of Seoul, South Korea, as I discuss global public relations, cultural insights, and an impactful conversation on how to voice an organization's opinion on social and political issues without alienating your audience. I'm sharing some of what I learned from my dinner conversation with a local freelance TV reporter who navigates both journalism and PR...

Will these things be the future of PR? Diversification, Martech mastery... and storytelling? In this episode, I talk to Damian Frances, a journalist who studies PR and comms. Damian is also the Editorial Director of Mumbrella, the organisers of CommsCon 2023, the biggest PR-focused event in Australia. He invited The Public Relations Podcast along to the recent event in Sydney. Once the sessions we...

In this episode, I dive into the world of influencer marketing with Maria Jordan from Fireflies Management, discussing her experience working with a family of influencers and the importance of aligning their brand values with their partnerships. We also explore a thought-provoking article by Trevor Thomas about the rise of anti-hero brands and the potential rewards of taking risks with organizatio...

If you want to get your story across to the traditional media then you need to get your pitch right. There is almost a checklist you can go through to make sure you cover all the bases. It ranges from a good headline to making sure you have the right pictures in the details. Jeroen Bos, the CEO of PR.co, joined me for a chat about our experiences with bad pitches and what you need to do to get it...

I've just got off the phone with a seasoned journalist where we were talking about the problem reporters find today or getting back to research in-depth stories. As the media landscape evolves, it raised the question as to whether PR professionals could help in this process but not just by pitching an idea and sitting back but by getting actively involved in helping the journalist's career...

In this eye-opening episode of The Public Relations Podcast, I chat with Alexandra Annabelle, the lead PR from techfugees.com to discuss the challenges and strategies of promoting humanitarian causes in a world plagued by disaster fatigue. Discover how Alexandra and her team use human stories, meaningful relationships, and collaboration with other organizations to get the message across. We also t...

In this week's "The Public Relations Podcast" we delve into the latest AI breakthroughs that are shaping the PR industry. Learn why the growth of AI-driven newsrooms and content creators who rely on AI for their content, will put more and more emphasis on PR professionals to deliver high-quality pitches. We look at why chatbot companies could increasingly become the brand voice of so...

In this episode, we delve into the concept of "bridging" and how it can help you expand your reach and tap into new audiences outside of your typical sector. We explore the common mistakes people make when attempting to "bridge", and share a step-by-step process to identify the right connections and pitch your story effectively. The technique works whether you are doing this as...