Jon Loomer

The Pubcast with Jon Loomer

Business EN ↓ 726 episodes

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

Be sure to visit the podcast's website and support the creator: pubcast.jonloomer.com

Author

Jon Loomer

Category

Business

Podcast website

pubcast.jonloomer.com

Latest episode

Oct 28, 2026

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Episodes

PUBCAST: Unforgettable Oatmeal Stout: Building the Foundation For a Great Podcast 15.05.2014

This episode was broken down into the following sections: Starting a Podcast The Equipment Breakdown Creating a Content Strategy What is my Theme? Resources Creating the foundation of your Podcast: Before you get started answer the question WHY ? Why should I have a podcast? Will this be helpful for my business? Are you comfortable talking? Will I reach my audience? Start Simple: It can be overwhe...

Core Audiences: How to Target Facebook Ads Using More Demographics 12.05.2014

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-core-audiences-more-demographics/

Pubcast Unplugged: Singing, Dancing and Struggling with Setting Up a Referral Program 09.05.2014

This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!). The main topic this week is the process of setting up a referral program, broken down as follows: Why He Set Up a Referral Program Struggles How He Set it Up The Program Itself Dealing With Complaints Looking Forward Pop a bottle! Let's do it...

It's Here: The Jon Loomer Digital Referral Program 08.05.2014

This is the audio version for the blog post found at http://jonloomer.com/program .

Advanced Facebook Ads: View Performance by Placement and Demographics 05.05.2014

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-placement-demographics/

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement 28.04.2014

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ad-rates-placement/

PUBCAST: Lightning Strikes: On Price Changes, Inquiries and Responses 25.04.2014

This episode was broken down into the following sections: Growing Pains of Business Growth Price Changes: Setting Your Price of Your Products and Services Responding to Your Audience: Working Through Questions and When to Respond. Some Things to Consider... Business growth comes with change including pricing of your products and services. As you look to set your pricing, stop, make a list and ask...

Facebook WCA: How to Create a Sales Funnel Without Email Addresses 21.04.2014

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-wca-nurture-sequence/.

PUBCAST: Chocolate and Stout: Finding a Niche within a Niche 17.04.2014

This episode was broken down into the following sections: The Pubcast: Changing Direction with listeners questions Going Niche Relationship Between Delegating and Business Growth Some Things to Consider... Finding your niche. Let's Do It! Make a list: What are you good at? What are you passionate about What is your target audience about? What do they need help with? Where is the opportunity? What...

Facebook Conversion Tracking: Why Aren't the Numbers Adding Up? 14.04.2014

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-conversion-tracking-google-analytics/

Facebook Content Strategy: Is it Better to Post at Non-Peak Times? 10.04.2014

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-content-strategy/

PUBCAST: Get out the Guinness! A Lesson Learned: You CAN Do it! 03.04.2014

This episode was broken down into the following sections: Social Media Marketing World Rocks! Tales From My Session A Lesson Learned My Presentation Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things About me Building a Business: The Importance of S...

Facebook Lookalike Audiences: Website Visitors, Fans and Conversions 31.03.2014

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-lookalike-audiences-wca-fans-conversions/

PUBCAST: Breaking Down the Facebook News Feed with Chad Wittman 26.03.2014

This episode was broken down into the following sections: The Rollout of the New New Newsfeed The Composition of the Newsfeed Reaching Fans Organically Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts Facebook Page Timeline Redesign: The One Important Chang...

PUBCAST: Building a Business: The Importance of Structure 20.03.2014

This episode was broken down into the following sections: Going Outside of our Comfort Zone Business Structure: Know When to get Help Reaching Milestones: Setting Business Goals My Story Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things Social Medi...

PUBCAST: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts 13.03.2014

This episode was broken down into the following sections: The Balancing Act : Baseball vs. Work Facebook Timeline Redesign The "New" Newsfeed Organic Posts are Alive! Save Time: Scheduling Posts Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: Facebook Page Timeline Redesign: The One Important Change A Second Test: Ar...

Facebook Page Timeline Redesign: The One Important Change 12.03.2014

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-page-timeline-redesign/

A Second Test: Are Brands Organically Reaching the Facebook News Feed? 11.03.2014

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/

PUBCAST: Keeping it Real, The New Facebook Ad Campaigns, and Facebook Page Tagging 06.03.2014

This episode was broken down into the following sections: Balancing Work and Home: It's okay The New Facebook Ad Campaign Facebook Page Tagging Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: New Facebook Advertising Campaign Structure: The Addition of Ad Sets News Feed FYI: Showing Stories About Topics You Like Webs...

New Facebook Advertising Campaign Structure: The Addition of Ad Sets 05.03.2014

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/

Facebook Did Something and Marketers Will Screw it Up 03.03.2014

This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/

PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads 27.02.2014

This episode was broken down into the following sections: WhatsApp Acquisition The Value of Facebook Ads The Power of Website Custom Audiences Using Facebook Ad Reports [Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"] Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of  Foxwell Digital  for sharing a beer, his worldly travels, and  his wisdom on ads. Mentioned and Related Links...

PUBCAST: Making the Shift with Facebook Ads 21.02.2014

Facebook Fraud Response: Are Facebook Ads a Waste of Money? http://www.jonloomer.com/2014/02/11/facebook-fraud-response/ Virtual Bagel experiment Virtual Cat My issues when Optimized CPM first came out My entire Facebook strategy is based on building a relevant audience How I Got 35X ROI on Facebook Ads How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI Popular Viral Video Claiming...

The Death of Facebook Interest Targeting: Shifting Budget Priorities 18.02.2014

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/

PUBCAST: Blogging Tips to Success & Facebook's Call to Action Buttons 13.02.2014

FACEBOOK CALL TO ACTION BUTTONS What they are Why it's a big deal Creating for ads Creating for organic posts How to use BLOGGING TIPS TO SUCCESS Reflection… TIPS

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