Jon Loomer

The Pubcast with Jon Loomer

Business EN ↓ 710 episodes

Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...

Be sure to visit the podcast's website and support the creator: pubcast.jonloomer.com

Author

Jon Loomer

Episodes

8 Effective Targeting Strategies for Building Facebook Page Likes 23.07.2014 10:19

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-page-likes-strategies/

Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference? 15.07.2014 5:59

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-clicks/

How Much Should You Budget for Facebook Ads? 08.07.2014 10:49

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-budget-2

PUBCAST: Progression from One-to-One to One-to-Many and Many-to-Many 26.06.2014 40:00

New BIGGER Facebook Right Hand Column Ads: What You Need to Know 24.06.2014 8:17

This is the audio version for the blog post found at https://www.jonloomer.com/bigger-facebook-right-hand-column-sidebar-ads/

PUBCAST: Monetizing a Website: Transitioning Away From Sponsors 05.06.2014 32:24

PUBCAST: Why Facebook Page Likes Still Matter 29.05.2014 32:30

How to Target Facebook Users Based on the Car They Drive 21.05.2014 9:36

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-cars/

Core Audiences: How to Target Facebook Ads Using Behaviors 19.05.2014 12:40

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-behaviors/

PUBCAST: Unforgettable Oatmeal Stout: Building the Foundation For a Great Podcast 15.05.2014 33:08

This episode was broken down into the following sections: Starting a Podcast The Equipment Breakdown Creating a Content Strategy What is my Theme? Resources Creating the foundation of your Podcast: Before you get started answer the question WHY ? Why should I have a podcast? Will this be helpful for my business? Are you comfortable talking? Will I reach my audience? Start Simple: It can be overwhe...

Core Audiences: How to Target Facebook Ads Using More Demographics 12.05.2014 13:54

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-core-audiences-more-demographics/

Pubcast Unplugged: Singing, Dancing and Struggling with Setting Up a Referral Program 09.05.2014 37:18

This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!). The main topic this week is the process of setting up a referral program, broken down as follows: Why He Set Up a Referral Program Struggles How He Set it Up The Program Itself Dealing With Complaints Looking Forward Pop a bottle! Let's do it...

It's Here: The Jon Loomer Digital Referral Program 08.05.2014 7:42

This is the audio version for the blog post found at http://jonloomer.com/program .

Advanced Facebook Ads: View Performance by Placement and Demographics 05.05.2014 8:28

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-placement-demographics/

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement 28.04.2014 12:45

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ad-rates-placement/

PUBCAST: Lightning Strikes: On Price Changes, Inquiries and Responses 25.04.2014 34:09

This episode was broken down into the following sections: Growing Pains of Business Growth Price Changes: Setting Your Price of Your Products and Services Responding to Your Audience: Working Through Questions and When to Respond. Some Things to Consider... Business growth comes with change including pricing of your products and services. As you look to set your pricing, stop, make a list and ask...

Facebook WCA: How to Create a Sales Funnel Without Email Addresses 21.04.2014 8:43

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-wca-nurture-sequence/.

PUBCAST: Chocolate and Stout: Finding a Niche within a Niche 17.04.2014 39:40

This episode was broken down into the following sections: The Pubcast: Changing Direction with listeners questions Going Niche Relationship Between Delegating and Business Growth Some Things to Consider... Finding your niche. Let's Do It! Make a list: What are you good at? What are you passionate about What is your target audience about? What do they need help with? Where is the opportunity? What...

Facebook Conversion Tracking: Why Aren't the Numbers Adding Up? 14.04.2014 6:45

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-conversion-tracking-google-analytics/

Facebook Content Strategy: Is it Better to Post at Non-Peak Times? 10.04.2014 11:23

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-content-strategy/

PUBCAST: Get out the Guinness! A Lesson Learned: You CAN Do it! 03.04.2014 35:29

This episode was broken down into the following sections: Social Media Marketing World Rocks! Tales From My Session A Lesson Learned My Presentation Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things About me Building a Business: The Importance of S...

Facebook Lookalike Audiences: Website Visitors, Fans and Conversions 31.03.2014 10:51

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-lookalike-audiences-wca-fans-conversions/

PUBCAST: Breaking Down the Facebook News Feed with Chad Wittman 26.03.2014 37:24

This episode was broken down into the following sections: The Rollout of the New New Newsfeed The Composition of the Newsfeed Reaching Fans Organically Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts Facebook Page Timeline Redesign: The One Important Chang...

PUBCAST: Building a Business: The Importance of Structure 20.03.2014 32:33

This episode was broken down into the following sections: Going Outside of our Comfort Zone Business Structure: Know When to get Help Reaching Milestones: Setting Business Goals My Story Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things Social Medi...

PUBCAST: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts 13.03.2014 35:23

This episode was broken down into the following sections: The Balancing Act : Baseball vs. Work Facebook Timeline Redesign The "New" Newsfeed Organic Posts are Alive! Save Time: Scheduling Posts Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: Facebook Page Timeline Redesign: The One Important Change A Second Test: Ar...