Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

The P.T. Entrepreneur Podcast

Business EN ↓ 790 episodes

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

Author

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

Category

Business

Podcast website

drdannymatta.com

Latest episode

Jul 9, 2026

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Episodes

Ep735 | Do You Want To Be An Entrepreneur Or An Intrapreneur? 08.08.2024

In this episode, Dr. Danny converses with a physical therapist contemplating starting her own practice. He explores the widespread feeling among PTs of being stuck and their desire for more control, flexibility, and income. Are they cut out for entrepreneurship, or is there a better option? Key Points: The Entrepreneurial Dilemma: Dr. Danny discusses the struggle PTs face when considering entrepre...

Ep734 | 3 Scale Mistakes To Avoid 06.08.2024

In this episode, Doc Danny explores the transformation of a lifestyle business into a true enterprise, emphasizing the distinctions between the two. A lifestyle business primarily serves as a personal income source, while a true business possesses enterprise value and operates independently of the owner. The discussion highlights the importance of evolving beyond a lifestyle setup to achieve susta...

Ep733 | Don't Forget, There Is Nobility In What You Do 01.08.2024

In this episode, Dr. Danny draws parallels between the high-pressure restaurant industry and physical therapy, emphasizing the profound impact and nobility of the physical therapy profession. He reflects on the stress and challenges faced by restaurant workers, likening physical therapists to chefs who create life-changing experiences for their patients. Dr. Danny highlights the passion, personal...

Ep732 | Marketing Tactics For Cash-Based Practices That Are Working Now With Jeremy Dupont 30.07.2024

In this episode, Dr. Danny talks with Jeremy Dupont, owner of Patch, about transitioning from a traditional PT clinic to a digital marketing agency for cash-based and hybrid practices. Jeremy emphasizes the importance of team empowerment, marketing clinic culture, and grassroots efforts for new clinics. As clinics grow, investing in paid advertising and remarketing becomes crucial. He also discuss...

Ep731 | What If It Does Work? 25.07.2024

In this episode, Dr. Danny discusses the importance of shifting from a fear-based "what if it doesn't work" mindset to an optimistic "what if it works" perspective. He addresses common entrepreneurial fears like imposter syndrome and fear of failure, encouraging listeners to focus on potential positive outcomes. By adopting this mindset, entrepreneurs can feel more inspired, attract positive influ...

Ep730 | Current Trends To Be Aware Of In Cash and Hybrid Practices With Yves Gege 23.07.2024

In this episode of the PT Entrepreneur Podcast, Dr. Danny and Yves Gege discuss the current state of the physical therapy profession, addressing wage increases, profit margin compression, and the importance of financial and leadership skills. They emphasize strategic hiring, managing cash flow, and exploring growth opportunities. The hosts also stress maintaining work-life balance, being intention...

Ep729 | A Reminder That Health Is Wealth 18.07.2024

In this episode, Doc Danny highlights the significance of maintaining physical and mental health, especially as we age. Inspired by "The Reluctant Traveler" and a personal encounter with a man facing mobility issues, Dr. Danny stresses the vital role of clinicians in performance-based practices in helping individuals regain their health. He reflects on the long-term impact of neglecting self-care...

Ep728 | Why You Should Run Your Company Like The Blue Angels 16.07.2024

Dr. Danny shares his admiration for the Blue Angels, reflecting on their rigorous selection emphasizing cultural fit over skill, and the relentless pursuit of excellence. Drawing parallels to his own business, he highlights the importance of trust, teamwork, continuous learning, and maintaining work-life balance. He concludes with the inspiring quote, "Learn like you'll live forever, and live like...

Ep727 | Commercial Real Estate Mistakes To Avoid 11.07.2024

Dr. Danny offers crucial advice for physical therapy entrepreneurs seeking their own office space. He emphasizes hiring a commercial realtor to negotiate lease terms, exploring multiple potential spaces to leverage better deals, and choosing locations with essential features to avoid costly build-outs. These strategies help ensure a smooth transition to a dedicated office space. Tune in for more e...

Ep726 | Are You Growing Or Cruising? 09.07.2024

In this episode, the speaker explores the critical distinction between growth and profit phases in running a physical therapy or cash-based healthcare practice, highlighting the importance of identifying your business's current phase to set realistic expectations and make informed decisions. The discussion covers challenges associated with growth, such as higher turnover and lower profit margins,...

Ep725 | The Best Way To Ruin Your Practice 04.07.2024

In this podcast episode, Doc Danny emphasizes the critical role of effective leadership in the success of healthcare businesses. He argues that the primary determinant of a business's growth or stagnation is the leadership skills and personal attributes of the owner. The discussion highlights the importance of soft skills over hard skills, the challenges of managing employees, and the impact of re...

Ep724 | A Simple Business Finance Set Up 02.07.2024

In this episode, Doc Danny emphasizes the importance of proper financial management for cash-based or hybrid physical therapy practices. Sharing his past mistakes, he explains that simply comparing monthly bank balances can overlook key variables like delayed payments and expenses. He advocates for regular financial meetings to review all financial aspects, and describes a 4-account system to simp...

Ep723 | The Importance Of The Second Sale 27.06.2024

In this episode, Dr. Danny discusses the importance of the "second sale" in physical therapy, which involves providing ongoing value and secondary services to build long-term patient relationships and a sustainable business model. He reflects on his past focus on quick patient discharges, which resulted in a constant need for new leads, and contrasts it with successful clinics that prioritize cont...

Ep722 | Important Trends In The PT World 25.06.2024

In this episode, Doc Danny discusses trends in lifestyle and regenerative medicine, such as hormone optimization and peptide therapy, and the potential for physical therapists to partner with clinics offering these services. He explores AI's impact on physical therapy, predicting increased efficiency through automation while maintaining essential human interaction. Doc Danny also highlights the tr...

Ep721 | Should You Complete A Residency Or Fellowship? 20.06.2024

In this episode, Dr. Danny discusses the importance of continuing education for physical therapists, especially in running successful cash-based practices. He shares his personal journey with mentorship from renowned clinicians like Kelly Starrett and examines the benefits and drawbacks of residency and fellowship programs. Dr. Danny highlights the need for programs that offer practical clinical t...

Ep720 | Lessons Learned Abroad 18.06.2024

In this episode, Dr. Danny shares his experiences from Milan, Italy, where he taught a Ready State course with Kelly Starrett, underscoring how movement connects clinicians and coaches globally through a shared passion for improving physical health. He contrasts Italy's education and regulation in healthcare and fitness with those in the US, noting challenges like limited degree access and lower p...

Ep719 | Proof That You're Incredibly Valuable 13.06.2024

In this episode of the PT Entrepreneur Podcast, Doc Danny explores the broader value that physical therapists offer beyond injury treatment. He shares insights from personal experiences with sleep deprivation and highlights the significance of prioritizing sleep and overall health for entrepreneurs. Doc Danny recounts a presentation he gave on sleep, which was well-received and impactful, emphasiz...

Ep718 | No Money No Mission 11.06.2024

In this podcast episode, Doc Danny discusses the importance of understanding and optimizing the average visit rate for physical therapy practice owners. He explains how generating sufficient revenue is crucial for business sustainability, growth, and supporting employee compensation goals. Doc Danny tackles psychological barriers clinicians face when raising prices, emphasizing that higher prices...

Ep717 | How To Increase Your Paid Ads Success 06.06.2024

In this podcast episode, Doc Danny highlights the importance of an active and visually appealing Instagram profile for physical therapy businesses, emphasizing that potential customers often check a business's Instagram during their buying journey, which influences their perception and engagement. Drawing from his work with Patch, a marketing company, Doc Danny shares that businesses with well-cur...

Ep716 | Scale Pitfalls To Be Aware Of 04.06.2024

In this podcast, Doc Danny explores the challenges faced by practice owners when scaling their businesses. He highlights the importance of understanding growth cycles, preparing for increased workloads, and communicating with partners to navigate challenges effectively. Doc Danny emphasizes the temporary decrease in profitability during scaling due to new overhead costs and advocates for strategic...

Ep715 | Why You Should Charge What You're Worth 30.05.2024

In a recent podcast episode, Doc Danny explores the importance of service-based businesses, particularly in the physical therapy and healthcare sectors, aligning their prices with local market costs to ensure competitive staff salaries and business sustainability. Drawing from his experiences and insights shared at a virtual event with Mastermind members, Doc Danny emphasizes the necessity for bus...

Ep714 | PT Biz Clinic Road Trip Lessons Learned 28.05.2024

In a this podcast episode, Doc Danny shared insights from his PT Biz Clinic Tour Road Trip across the southeastern United States, discussing the evolving landscape of cash-based physical therapy practices. He emphasized the changing perception of scalability, noting that clinics can thrive even in smaller markets with populations as low as 10,000, driven by skilled clinicians and strong branding....

Ep713 | One Discovery Call Tweak That Makes A Massive Difference 23.05.2024

In this episode of the podcast, Doc Danny explores the vital role of discovery calls in the success of a physical therapy business. Doc Danny stresses the significance of pre-framing the plan of care for new patients during these calls to enhance patient retention and conversion rates. Using a detailed example of applying pre-framing to a patient with lower back issues, Doc Danny illustrates how t...

Ep712 | Mastering The Discovery Call With Jeremy Dupont 21.05.2024

In a this podcast episode, the hosts explore the critical role of effective communication and sales skills in the success of physical therapists, especially in cash-based practices. They address the common challenge of converting leads into clients by emphasizing the importance of structured approaches and scripts, with Jeremy sharing his own struggles on the topic. The discussion highlights the "...

Ep711 | The Right Way To Look At Equipment Financing 16.05.2024

In this podcast episode, Dr. Danny explores the crucial topic of equipment acquisition for physical therapy clinics. He highlights the importance of financially justifying new equipment, comparing it to real estate investments aimed at generating positive cash flow. Through case studies, such as a clinic's profitable investment in a shockwave therapy unit and another's creation of a secondary reve...

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