Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

The P.T. Entrepreneur Podcast

Business EN ↓ 790 episodes

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

Author

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

Category

Business

Podcast website

drdannymatta.com

Latest episode

Jul 9, 2026

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Episodes

Ep760 | 5 Staff Retention Strategies That Work 05.11.2024

In this episode, Dr. Danny discusses essential strategies for retaining staff in service-based businesses, particularly in physical therapy clinics. He emphasizes that growing a business depends on both people and space, with the right team being crucial for delivering high-quality service. Dr. Danny shares six key retention strategies: Stable Pay – Consistent compensation fosters financial securi...

Ep759 | Is Leadership Something You're Born With Or Can You Learn It? 31.10.2024

In this episode, Dr. Danny tackles two pivotal skills for entrepreneurs: leadership and financial management. He explores the "born vs. made" leadership debate, sharing personal stories and insights from his military experience. Dr. Danny underscores the importance of mentorship in building leadership skills and emphasizes financial literacy as essential for sustainable growth. Together, these ski...

Ep758 | A Simple 6 Figure Reactivation Plan Any Clinic Can Run 29.10.2024

In this episode Dr. Danny explores the power of open enrollment campaigns to re-engage clients and boost revenue in physical therapy practices. He shares how, in 2016, he launched a successful reactivation campaign during a holiday season slump, offering a 6-visit package for the price of 3, generating $25,000-$30,000 in extra income. Dr. Danny emphasizes personalization in marketing, reviewing cl...

Ep757 | Two Growth Stage Paths 24.10.2024

In this episode of the PT Entrepreneur Podcast, Dr. Danny focuses on cash flow management for physical therapy businesses. He shares insights on common financial pitfalls and emphasizes the importance of detailed cash flow analysis for both business and personal finances. Dr. Danny also explores strategies for managing growth, discussing the pros and cons of building cash reserves versus taking on...

Ep756 | AI, Newsletters and What Marketing Is Working Now For Cash-Based Clinics With Jeremy Dupont 22.10.2024

In this episode, Doc Danny sits down with Jeremy Dupont, founder of Patch, to discuss the evolution of digital marketing in healthcare, especially for cash-based physical therapy practices. Jeremy shares his experience growing Patch to an eight-person team, highlighting the challenges of maintaining culture and communication in a remote environment. They dive into key strategies for using technolo...

Ep755 | How To Increase Your In Office Sales 17.10.2024

In this episode, host Doc Danny tackles a common challenge for new physical therapists: confidently pricing and selling their services in cash-based or hybrid clinics. Drawing from personal experience, he explains how the emotional satisfaction of helping others can create mental barriers around charging appropriately. Doc Danny emphasizes the importance of shifting mindsets to recognize the value...

Ep754 | Making The Move From Insurance To Hybrid Practice With Yves Gege 15.10.2024

This episode, hosted by Doc Danny and Yves Gege, discusses the shift from insurance-based physical therapy practices to a hybrid model combining both insurance and cash-based services. They highlight declining insurance reimbursements and rising costs, pushing clinics to explore hybrid options for profitability. The hybrid model usually balances a 50/50 or 60/40 split, allowing clinics to benefit...

Ep753 | What Would Your 8-Year-Old Self Think Of Your Life? 10.10.2024

In this episode, Doc Danny reflects on how your current life would be perceived by your younger self, inspired by the movie The Kid , where Bruce Willis' character meets his disappointed 8-year-old self. Doc Danny discusses how some people are proud of their lives, while others feel regret for not taking risks. He challenges listeners to think about how their 70-year-old self would view their curr...

Ep752 | Writing A Book To Dominate Your Niche With Matt Silver 08.10.2024

In this episode, Dr. Danny talks with Matt Silver, owner of Alpha Project Physio, about his journey in writing "Built to Run." They discuss the three-year writing process, the benefits of publishing a book for building authority in a niche, and marketing strategies to attract patients. Matt shares how his book has expanded his practice's reach, facilitated virtual services, and serves as a valuabl...

Ep751 | You Have To Be All In 03.10.2024

In this episode of the PT Entrepreneur Podcast, Doc Danny Mate discusses the mindset necessary for starting and scaling a physical therapy business. He emphasizes that a "what if it doesn't work" mindset can sabotage success before it even starts. Using his own experiences, including his time in the Army Baylor PT program, Danny illustrates the challenges of running a cash-based practice and the l...

Ep750 | What I Learned From 200 Cash-Based Clinicians 01.10.2024

In this episode of the PT Entrepreneur Podcast, Doc Danny delves into key elements that drive successful physical therapy practices. Drawing from his recent visits to ten cash-based clinics and conversations with over 200 practice owners, he highlights the importance of having a clear vision, the power of in-person connections, winning with kindness, and the strength of community. Tune in for prac...

Ep749 | How To Build An Amazing Clinic Reputation 26.09.2024

In this episode, Dr. Danny shares his experience running a physical therapy clinic during the challenges of the COVID-19 pandemic. He emphasizes three key strategies for building a rock-solid reputation: Integrity – Always do the right thing, even when no one is watching. Acting with integrity builds trust and long-term loyalty. Community Involvement – Be an active, genuine member of the communiti...

Ep748 | Double Your Cash-Based Clinic With These Small Changes In 2024 24.09.2024

In this episode of the PT Entrepreneur Podcast, Dr. Danny shares a case study on how focusing on four key areas can significantly increase revenue for physical therapy clinics. He emphasizes that small, targeted changes in business operations, much like in health habits, can lead to major improvements. The episode highlights the importance of identifying "keystone habits" and optimizing specific m...

Ep747 | How To Handle Seasonal Changes In Your Clinic 19.09.2024

In this episode, Dr. Danny explores the often overlooked but essential trait of patience for budding entrepreneurs. He discusses how the competitive drive for immediate results can clash with the slower, more gradual path of building a successful business. Through personal stories, including his own experiences with slow seasons, Dr. Danny highlights the importance of patience and delayed gratific...

Ep746 | How To Attract More New Patients To Your Cash-Based Practice In 2024 17.09.2024

In this episode of the PT Entrepreneur Podcast, Dr. Danny tackles a critical topic for cash-based physical therapy practitioners: attracting new patients. He shares the success stories of clients who collectively welcomed 65,000 new patients last year, highlighting the effectiveness of the strategies discussed. Dr. Danny presents a four-part approach to patient attraction, starting with a fundamen...

Ep745 | Are You Sure You Want To Scale Your Business? 12.09.2024

In this episode, we explore the concept of "lifestyle businesses," focusing on their unique characteristics, benefits, and challenges. A lifestyle business typically generates less than $500,000 annually, with owners deeply involved in daily operations, prioritizing personal satisfaction and work-life balance over scaling. We discuss the advantages, like flexible hours and working with clients you...

Ep744 | The Power Of Recurring Revenue In Your Cash-Based Clinic 10.09.2024

In this episode of the PT Entrepreneur Podcast, Dr. Danny explores the crucial concept of recurring revenue and its impact on stabilizing cash-based physical therapy practices. He breaks down what recurring revenue is, why it's important, and how it can transform your practice. Dr. Danny shares actionable insights and real-world examples of practices successfully integrating recurring revenue stre...

Ep743 | The Free Skill That Can Dramatically Change Your Business 05.09.2024

In this episode, Dr. Danny explores the transformative power of positivity in both personal and professional life. He shares a moving story of a homeless woman whose positive attitude amidst adversity left a lasting impact on him. Dr. Danny categorizes people as either "fountains," who uplift others, or "drains," who deplete energy, emphasizing the importance of cultivating positivity. He also dis...

Ep742 | Marketing Drop Off Points That Are Killing Your Clinic 03.09.2024

In this episode, Dr. Danny explores marketing drop-off points—key areas where potential clients disengage in the marketing process. Identifying and addressing these drop-off points helps PT entrepreneurs streamline client acquisition. Dr. Danny uses a "detective" approach and a powerful log jam analogy to show how fixing the biggest issue can improve overall marketing flow. He also introduces upco...

Ep741 | Why You Should Run Your Cash-Based Practice Like A Chicken Shop 29.08.2024

In this episode, Dr. Danny shares an inspiring story of a taco shop that thrived by narrowing its focus, using it as a metaphor for success in physical therapy practices. He explores the benefits of niche marketing, streamlined operations, and building a strong reputation through specialization. Learn how focusing on a specific patient group can transform your practice, making it more efficient an...

Ep740 | Growing From 10K To 100K A Month With Jeremy Dupont 27.08.2024

In this episode, we explore the transformative journey of growing a cash-based physical therapy practice, focusing on the challenges and strategies at each stage of scaling from $10,000 to $100,000 in monthly revenue. We dive into key topics like mastering sales and marketing, building a strong foundation with your first hire, leveraging data for informed decisions, and transitioning into a leader...

Ep739 | Hiring New Grads vs Experienced Clinicians 22.08.2024

In this episode of the PT Entrepreneur Podcast, Dr. Danny explores the critical decision of hiring new graduate therapists versus seasoned clinicians, offering valuable insights for practice owners. He examines the pros and cons of each choice, considering factors like training needs, clinical skills, patient management, and financial impact. Dr. Danny emphasizes that the right hire depends not ju...

Ep738 | The Most Important Business Metric You Need To Track 20.08.2024

  In this episode, Dr. Danny shares key insights from his recent YouTube training on the importance of tracking your average visit rate. He breaks down this critical financial metric, explaining how it impacts overall business performance and the potential pitfalls of neglecting it. Dr. Danny also discusses the implications of accurate metrics on compensation models and employee trust. For a deepe...

Ep737 | What You Can Learn From Camp Counselors 15.08.2024

In this episode, Dr. Danny explores the critical role first impressions play in both summer camps and physical therapy practices. Drawing from a personal experience at a summer camp, he shares key lessons on making patients feel secure and welcomed from the moment they arrive at your clinic. Dr. Danny outlines actionable strategies to enhance first visits, including clear communication, acknowledg...

Ep736 | How Alison Taylor Went From Clinic Owner To Sofware Unicorn 13.08.2024

In this episode of "The PT Entrepreneur Podcast," host Doc Danny interviews Alison Taylor, the co-founder and co-CEO of Jane, a clinical practice management software company. Alison shares her journey from aspiring English teacher to physical therapy clinic owner and eventually a tech entrepreneur. She discusses the importance of building a strong company culture, the challenges of transitioning f...

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