PRovoke Media

The PRovoke Media Podcast

Business EN ↓ 535 episodes

Previously known as the Echo Chamber, the PRovoke Media Podcast brings insight and intelligence from across the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors.

Author

PRovoke Media

Category

Business

Podcast website

provoke.podbean.com

Latest episode

Jun 28, 2026

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Episodes

Russia's PR Market Under Pressure 18.02.2015

The Echo Chamber looks at how Russia's public relations market is coping with the current economic situation. PBN H+K Strategies CEO Myron Wasylyk explains that PR firms have to stay the course in the country, even in bad times. Meanhwile, FleishmanHillard Vanguard general director Elena Fadeeva, joins the show to discuss new initative to improve ethical standards among the country's PR firms and...

Superbowl marketing trends, US media cynicism and Obama's new digital strategy 09.02.2015

The  Echo Chamber podcast series, now in its third year, returns for 2015 with a new show that features Cohn & Wolfe's Jim Joseph breaking down key marketing lessons from the recent Superbowl. While Joseph notes that Superbowl advertising in isolation is typically ineffective, well-rounded digital strategies are helping marketers use the sporting event to their advantage. He also points to the ris...

What does the 'PR agency of the future' look like? 12.10.2014

Weber Shandwick EMEA digital consumer head Danny Whatmough joins the Echo Chamber to discuss the PRCA's 'agency of the future' research, which has uncovered a number of key characteristics for firms hoping to thrive in the new media landscape.

David Wolf on China PR ethics, Starbucks' Corey DuBrowa 01.10.2014

Allison+Partners China MD David Wolf, a veteran observer of the country's PR industry, joins the Echo Chamber to discuss the continued ethical issues that bedevil international PR firms operating in China. For Wolf, a zero tolerance approach is the only option, but he believes that too many international PR agency CEOs in New York turn a blind eye to ethical transgressions and worse. Meanwhile, St...

Ketchum/Russia; ISIS; Edelman and climate change; Lord Chadlington's retirement 11.09.2014

Echo Chamber hosts Arun Sudhaman and Robert Phillips return to discuss Ketchum's troubled relationship with Russia, the communications challenges around the rise of ISIS, and the problems PR firms faced regarding a recent survey of their positions on climate change. Also under the spotlight is Lord Chadlington's retirement after a storied PR career.

Publicis Omnicom fallout; Max Clifford conviction; SABRE Awards Americas and EMEA 16.05.2014

The latest Echo Chamber sees Paul Holmes and Arun Sudhaman discuss the reputation fallout from Publicis Omnicom's failed merger. Also under the spotlight — how will Max Clifford's conviction affect perceptions of the UK PR industry? Finally, the duo compare the best SABRE work from the 2014 Awards in Americas and EMEA.

SwiftKey's Ruth Barnett on Twitter, data privacy, native advertising and new media models. 19.03.2014

Ruth Barnett is VP of global communications at British startup SwiftKey, an app that helps improve mobile typing. Before joining SwiftKey, she was the media's first 'Twitter correspondent' at Sky News, where she put social media at the heart of the channel's newsroom. In an Echo Chamber interview with Arun Sudhaman, she discusses how the media has got to grips with digital channels, the slow fade...

Pascal Beucler on the French PR elite; Olympic/World Cup sponsor reputation risk. 20.02.2014

MSLGroup chief strategic officer Pascal Beucler joins the Echo Chamber to discuss why France is so difficult for international PR firms, in the wake of Waggener Edstrom's surprising exit from the country. Elsewhere, co-hosts Robert Phillips and Arun Sudhaman look at whether sponsors are risking their reputations by partnering with the Olympics and FIFA World Cup. The show also explores the PR prob...

Al Jazeera PR head Osama Saeed on the news channel's reputation; Paul Holmes on realtime Superbowl marketing and PR in Turkey 07.02.2014

Al Jazeera PR head Osama Saeed joins the Echo Chamber from Qatar to discuss the news channel's global reputation, his background in Scottish politics, and Islamophobia. Holmes Report CEO Paul Holmes takes a look at whether realtime marketing at the Super Bowl really works and also breaks down Turkey's emerging PR market. Show hosted by Holmes Report editor-in-chief Arun Sudhaman.

The new rules of content marketing, with Starcom's Mat Morrison. 03.12.2013

Starcom Mediavest Group social media strategy head Mat Morrison joins the Echo Chamber to discuss how websites like Upworthy and Buzzfeed are reshaping content marketing, with significant implications on the battle between PR, advertising and digital agencies.

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