The PRovoke Media Podcast

Being Human in a Tech-Enabled World is a four-part video series from PRovoke Media in partnership with AxiCom. In this series, PRovoke and AxiCom invite in-house communications leaders and experts in their field to join the conversation on how different aspects of life and work – as humans and communicators – have changed since we were thrust into a virtual world  and how they might change again i...

Martin Guerrieria, global director of Kantar’s annual BrandZ research into the world’s top 100 most valuable brands, talks to PRovoke Media’s EMEA editor Maja Pawinska Sims about the findings of the latest study, including the impact of the pandemic, the biggest brand success stories, and key takeaways for PR and communications professionals. 

The PRovoke Media podcast turns its attention to the 2021 Creativity in PR study, examining how the PR industry has risen to the unique creative challenges posed by the Covid-19 era. The discussion features Creativity in PR co-author Claire Bridges from Now Go Create and Lesley Backus from FleishmanHillard, who talk to Arun Sudhaman about how creativity has changed during the past 18 months, and w...

In his book The Money Hackers, Dan Simon – the CEO of financial communications specialist Vested – delves deep into fintech, from the start of the industry, and who fuelled it, to the far-reaching ways the technology impacts us every day — and will continue to well into the future. In this Provoke Media Podcast, Simon shares his findings with Diana Marszalek, including what they mean for stakehold...

In this episode of the PRovoke Media podcast, Aarti Shah talks to Margot Edelman, GM of Edelman's Bay Area hub, about growing up in the PR's most famous family and why that has been a double-edged sword. She also reflects on how Edelman's tech practice has evolved to become one of its mightiest business drivers — and the new approach she takes to growing and expanding the company's presence in Sil...

This episode features Karen Kahn, head of corporate affairs & chief communications officer at HP, and Maureen Lippe, founder & chair, of Lippe Taylor. The candid conversation, moderated by PRovoke's executive editor Aarti Shah, covers how the CCO role of the future must evolve so that communications is making corporate policy — not simply communicating it, the impact purpose is having on recruitme...

In this episode of the PRovoke Media podcast, Aarti Shah talks to Dylan Tweney and Kathleen Gratehouse about ways the PR industry has evolved how it brings journalists into the business. Tweney, formerly of VentureBeat and Wired, joined Highwire this year as the agency's first editor-in-chief. In this conversation, the group shares their experiences and observations —  and provide lessons for the...

In the first episode of our new series on Modern Brand Belief, in partnership with imre, we explore data-informed innovation with Lindsay McGettigan, SVP & activation group director at imre, and Ryan Billings, head of oncology digital customer experience at GSK. The conversation includes defining innovation amid today's hype cycle, the unexpected intersection of data and empathy, and how to avoid...

The PR industry — in particular the agency side of the business — has long faced issues related to ageism. And as many aspects of diversity & inclusion have come to the forefront in the past few years, ageism continues to be relatively taboo and unaddressed. PRovoke Media's latest data shows that in North America only 57%  of PR agency employees believe the industry provides opportunities for thos...

This episode kicks-off a series with Allison+Partners, License to Accelerate: Perspectives on the Future of Health. With May being Mental Health Awareness, in this episode we discuss how the global pandemic has impacted both awareness and action around mental health. The conversation, hosted by PRovoke executive editor Aarti Shah, features Stephanie Rogers , SVP of communications and marketing fro...

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Paul Holmes joins the podcast to discuss PRovoke Media's Global Rankings analysis , which revealed that the PR industry only declined 4% during 2020. In conversation with Arun Sudhaman, Holmes examines factors behind the PR sector's resilience, including the demand for corporate affairs counsel and the shift towards stakeholder capitalism and ESG. The duo also discuss whether such significant tren...

In this episode of the PRovoke Media podcast, we talk to  Leslie Campisi , who has spent  more than two decades in PR and marketing, and also recently became a Mayo Clinic-trained coach in order to make wellness a bigger priority within the tech sector. PRovoke executive editor Aarti Shah recently spoke to Campisi about  Basecamp's new policy  that banned, among other things, “societal and politic...

In this conversation, Vice CMO Nadja Bellan-White joins Paul Holmes and Jennifer Risi, the Sway Effect’s founder & president, in a discussion on how Vice is reimagining its brand and expanding its reach in the ultra-competitive digital media space. The provocative conversation also explores the ever-changing role media plays in culture and how US media are calibrating to a truly global world. The...

Gavin Devine, former chief executive of MHP, founder of public affairs boutique Park Street Partners and PRCA board member, joins Maja Pawinska Sims on the PRovoke podcast to talk through two big UK news stories: the David Cameron/Greensill lobbying scandal – and new proposed rules for lobbyists – and the communications failures of the proposed European Super League for football clubs.

Ben Kaplan is CEO of Top Worldwide and the man behind Nationalday.com, the authority on national days dedicated to people, places and things. He joins Diana Marszalek on the PRovoke podcast to explain why he is a big believer in PR firms owning their own distribution channels to push out content to consumers so they have more control and agility than relying on third parties.

Manifest's creative director Chomoi Picho-Owiny and consumer campaign director Emma Corbett joins Maja Pawinska Sims on the PRovoke podcast to talk about their groundbreaking Boob Life campaign for baby products brand Tommee Tippee and how creativity can help break down social taboos and normalise better conversations.

Creating a Movement is a new series on health and wellness, in partnership with the Bulleit Group. The first episode features Gail Becker, who is founder and CEO of Caulipower and its holding company Vegolutionary Foods. Caulipower is one of the fastest-growing, innovative food companies. Before taking on this venture, Becker had an esteemed career in public relations, most notably spending decade...

Mike Kapetanovic, Growthlab’s founder and lead strategist, joins Diana Marszalek on the PRovoke podcast to share his insights into federal opportunities for public relations — and what it takes to secure them. A specialist in helping agencies grow their public sector business, Kapetanovic discusses the intricacies of pitching government, and where PR firms fit in among other federal contractors.

Tilo Bonow is the founder of Berlin-based agency Piabo, which specialises in supporting challenger technology and digital brands, from investors to tech heavyweights. Bonow also mentors entrepreneurs in start-ups accelerators and incubators, and acts as a business angel and investor via a number of venture capital funds. An early adopter of audio social media app Clubhouse, Bonow gives Maja Pawins...

In this episode of Combining Social and Media Strategy, we speak to Brandon Borrman, VP global communications at Twitter and NewsWhip CEO Paul Quigley about the way Twitter has shaped online discourse and the way information travels. The conversation covers whether world leaders should be held to the same rules as others on the platform, the way misinformation should be handled — especially when i...

In this candid conversation about race in the workplace, Aarti Shah talks to Silicon Valley-based Syreeta Mussante, EVP of technology at Praytell, about the isolation in being a Black woman in technology PR. Also joining the conversation is Rich Fogg, CEO of the UK-based CCgroup, who talks about the responsibilities that white PR leaders have when it comes to dismantling white supremacy within the...

Crisis management consultant Jonathan Hemus joins the PRovoke podcast to discuss his new book 'Crisis Proof', which examines how organizations can respond to the various issues that threaten their business and reputation. Hemus explores why it seems like there are more corporate crises today than ever before, and what this means for how businesses manage risk and reputation. He also rates the best...

Being Human in a Tech-Enabled World is a new four-part video series from PRovoke Media in partnership with AxiCom. In this series, PRovoke and AxiCom will invite in-house communications leaders and experts in their field to join the conversation on what different aspects of what life and work – as humans and communicators – look like now and how they might look in the future, through the lens of t...

General Mills’ chief communications officer Jano Cabrera is charged with bringing the 154-year-old food company and its classic brands — from Gold Medal Flour and Betty Crocker desserts to Wheaties and Green Giant — in line with 21st century tastes and expectations. Cabrera joins Diana Marszalek on the PRovoke podcast to discuss his multi-fold approach, spanning marketing, CSR and new product crea...