THE PROPERTY PLAYBOOK

Everything is getting more expensive—but does protecting your NOI really mean cutting costs? In this episode of The Property Playbook , Rory Anderson welcomes back multifamily maintenance expert Matt Herren to unpack one of the biggest challenges facing apartment owners and operators today: controlling operating expenses without sacrificing resident experience or long-term asset value. With labor...

Most apartment marketing isn't failing because of budget. It's failing because nobody is asking the right questions. In this episode of The Property Playbook, Rory Anderson sits down with marketing strategist Alex Mehraban, a multifamily marketing leader whose career spans finance, accounting, business development, branding, digital advertising, and operations. After working across industries incl...

A free pizza on move-in day. A maintenance walkthrough. A simple phone call. The little things residents remember most are rarely the expensive ones. People don't lease apartments. They lease relationships. In this episode of The Property Playbook, Rory Anderson sits down with Marina Cantu, Resident Experience Director at Elliron Residential, to explore what truly separates great apartment communi...

What if the biggest competitive advantage in multifamily property management isn't better amenities...but better human connection? In this powerful episode of The Property Playbook , Rory Anderson sits down with Janice Szymanski-Dizuzio, Vice President of Learning & Development at Bryten Real Estate Partners, to unpack the leadership, hospitality, and operational principles that create unforge...

In this powerful episode of The Property Playbook, Rory Anderson sits down with multifamily leader Michelle Gonzales for an honest conversation about leadership, accountability, resilience, and what truly creates great teams in property management. Michelle has worked her way through every level of the industry—from leasing agent to Regional Manager—and shares the hard-earned lessons that shaped h...

In this episode of The Property Playbook, Rory Anderson sits down with multifamily maintenance expert Matt Herren, Owner and Founder of FaciliTech, to break down why great maintenance teams are one of the biggest drivers of NOI, resident retention, and long-term property value. With more than 25 years of experience in multifamily property management, Matt shares practical strategies for shifting f...

This episode with Godfrey Cambel is a masterclass in getting back to what actually works in multifamily leasing. Instead of chasing flashy tactics, Godfrey breaks down the simple, disciplined habits that drive real results—strong first impressions, genuine human connection, fast follow-up, and consistent execution. From eliminating phone distractions to mastering in-person conversations, he highli...

In today’s multifamily market, renovations aren’t just about pushing rents—they’re about survival, strategy, and long-term asset performance. In this episode, Rory sits down with Blake Pettit from RENU to break down what’s actually working right now when it comes to renovation projects across the country. From large-scale exterior capex—like roofing, parking lots, and siding—to mitigation and rest...

What if the biggest problem in multifamily maintenance isn’t staffing, budgets, or even technology… but waste ? In this episode of The Property Playbook , Rory sits down with Guillermo Salazar of Vendoroo to unpack one of the most overlooked challenges in property management: the hidden inefficiencies that are draining time, money, and energy from your operations. From “soul-sucking” admin work to...

Design isn't just decoration — it's a leasing strategy. In this episode of The Property Playbook , host Rory Anderson sits down with Chelsea Timmons, owner of Sweet Home Nashville, to unpack the real impact of interior and exterior design on multifamily performance. Chelsea shares how transforming leasing offices into community flex spaces, choosing timeless muted color palettes over trendy hues,...

What happens when a confident young operator walks into a property… and realizes they still have everything to learn? In this episode of The Property Playbook, Rory sits down with Laurie Lyons — a multifamily industry leader with nearly 30 years of experience spanning conventional, student, affordable, active adult, and build-to-rent housing. Laurie shares the pivotal moment early in her career th...

In this episode, George Burchlaw of RE Analytics breaks down why better data is becoming a real competitive advantage for owners, operators, and property management teams. Instead of drowning in spreadsheets, PDFs, and scattered reports, George explains how real estate firms can use cleaner, more organized information to spot risks earlier, make smarter decisions, and stay aligned with their origi...

What separates a property manager from a true asset steward? In this episode of The Property Playbook , Rory Anderson sits down with Teddy Abdelmalek , Senior Vice President of Business Development at HH Red Stone , to explore how the best operators think like owners and create real value for investors. Teddy shares lessons from more than two decades in student housing and multifamily property man...

What happens when finance and operations stop working in silos and start acting like one team? In this episode of The Property Playbook , Rory Anderson sits down with Wind River Group CFO Mason Niederhauser for a practical conversation on how financial clarity drives better property operations. Mason shares how a budgeting lesson from age 13 shaped his entire career and explains why every property...

Multifamily doesn’t have a knowledge problem — it has an execution problem. In this episode of The Property Playbook , Rory sits down with Shelley Robinson, Founder of PMx Partners and known across the industry as “The Multifamily Diplomat.” With 20+ years in multifamily leadership and 15+ years in PropTech, Shelley has helped unlock more than $67M in NOI improvements across 200+ portfolios by doi...

In this return episode, Rory Anderson welcomes back leasing and leadership strategist Katherine Maestas for a no-fluff conversation about what’s really driving leasing performance in today’s oversupplied markets. If your property is throwing out bigger concessions and still struggling to fill units, Katherine makes the case that the problem isn’t pricing — it’s people, standards, and leadership. T...

SUMMARY Every dollar of NOI has a multiplier attached to it. In this episode, we break down how small operational decisions today can add — or erase — hundreds of thousands in value tomorrow. In this episode of The Property Playbook , Rory Anderson sits down with multifamily broker Max Fiascone to break down why NOI is the scoreboard you can’t ignore —and how everyday operational choices directly...

SUMMARY Large-scale emergencies don’t just disrupt operations—they test leadership, systems, and trust. In this episode of The Property Playbook , Rory Anderson breaks down top lessons for handling emergencies in multifamily , using real-world examples from recent extreme weather events in Nashville and across the Southeast. From prolonged power outages and burst pipes to displaced residents and i...

High performers don’t leave jobs — they leave environments. In this episode of The Property Playbook , Rory sits down with multifamily recruiting expert Alecsa Gonzalez to unpack what actually drives hiring success and long-term retention in property management. With nearly a decade of experience in talent acquisition, Alexa shares real-world insight into why turnover remains high across the indus...

SUMMARY Teri Johnson breaks down the real shift from property manager to regional/VP leadership : you stop owning the tasks and start owning the decisions, direction, and delegation . We talk delegation vs task-dumping , how high performers get stuck in the day-to-day , why leaders become the bottleneck , and how to protect standards without micromanaging —because you need to know the weeds, but y...

SUMMARY: What if the most meaningful awards in your company had nothing to do with performance, profit, or KPIs? In this episode of The Property Playbook , Rory sits down with Bryson Miles , Founder & President of NXT Property Management (Utah’s premier boutique multifamily management firm), to unpack the culture system behind NXT’s high-performance results—and why their most celebrated wins a...

In this episode of The Property Playbook , Rory Anderson sits down with multifamily marketing veteran Rebecca Nagel —owner of Freebird Marketing & Photography —to break down what actually drives qualified traffic and signed leases (not just clicks and “pretty” posts). Rebecca shares a memorable onsite story from her early leasing days that shaped her leadership style, then zooms out to the big...

Summary In this episode of the Property Playbook, Rory Anderson interviews Austin Anderson, who shares valuable insights from his experiences in property management, emphasizing the importance of building relationships, understanding market competition, and the necessity of empathy in handling resident issues. He discusses key performance indicators for leasing success, the significance of prevent...

Summary In this episode of the Property Playbook, host Rory Anderson interviews Catherine Maestas, a multifamily property management expert with over 15 years of experience. Catherine shares her journey in property management, including the challenges she faced during lease-ups, the importance of proactive communication, and her philosophy of putting people before products. The conversation delves...

Summary In this episode of the Property Playbook, Rory Anderson interviews Anna Kunkel, VP of Property Management at Compass Communities. Anna shares her unique journey through various roles in property management, emphasizing the importance of empathy, team culture, and adapting to resident expectations. She discusses the challenges faced in the Nashville market, the significance of technology in...