The ProMarketer Podcast

Join us for the next in our Spotlight Series as Nate Hagerty interviews Teri Suddard, a lifetime Delaware tax firm owner about how she's pivoted to changing market conditions over the years, including the quick fixes she implemented to make this 2020 pandemic-impacted tax season successful despite its limitations. She's enjoying the benefits that email marketing and local listings optimization hav...

PPP Questions? Bring them on.   Because how often do you get the opportunity to pick the brain of the CEO of the nation's leading non-bank SBA lender? On this webinar, you can.   Join TaxProMarketer CEO Nate Hagerty as he interviews Chris Hurn, CEO of Fountainhead, the nation's leading non-bank SBA lender. Hurn and his executive team have collectively closed over $24.09 billion worth of projects -...

Back in the early 2000's, Nate Hagerty was the Marketing Director of a tax firm that grew from one little tax and accounting office ... into a multi-office tax empire that employed over 400 people in 15 different market areas and served over 27,000 clients.   Building a business empire like this required many small acts of decision along the way.   One of the primary ones -- can I build this witho...

We were reviewing some marketing data in our office recently, and my oh my, was it fun.   We're seeing massive increases across the board in traffic, CTR, engagement and effectiveness in our marketing for accountants and tax pro clients ... so much so that our Director of Search, Christian Jones, suggested we put on a "snap podcast" and tell you what we have been cooking in our kitchen that has wo...

Anyone can slap up a Facebook page or a website and proclaim themselves an expert these days, even when it comes to tax marketing ideas.   And we're getting to the point at which we're all getting expert fatigue.   So instead of bringing you some flashy new guru in the space, I'm launching a new ongoing series in which we peek behind the curtains together at real experts .   George Bernard Shaw on...

One common problem that arises when working with web designers is that they get paid to create a website and once that work is complete, they're done. They don't create content for the website. So if a company engages them, it would need a lot of time to create content. They also don't do online/email marketing, yet this is an important aspect of promoting a business.   The solution, therefore, wo...

It's very frustrating when a business owner uses different marketing techniques in an effort to promote and grow their business, but these efforts bear no fruit. It is even more frustrating when business owners take it upon themselves to do the marketing instead of concentrating on their core business.   In addition, many people think that having a nice looking website is enough for online marketi...

Many CPA/tax firms make the mistake of not focusing on using a relationship-oriented approach in their marketing efforts, throwing money blindly at online advertising, or setting very low prices. However, what they need is good strategies for advertising to prospects, new and existing clients, and cross-selling additional services without being too salesy.    Nate Hagerty, the host of this show, i...

Every CPA or tax firm wants to get more clients and grow. Now that things are continually moving towards the cloud or online space with mobile phone dominance everywhere, these professionals know they need to have an online presence that actually brings them ROI and not just paying for some cheap website service that doesn't bring in business.    CPA & tax firms need someone to take them by the ha...