The ProMarketer Podcast

You know that taxpayers in your area are getting IRS letters and losing sleep from wondering how bad their tax debt is going to get.   But when they get online to search for help, can they find you?   In this episode, Christian Jones and Noah Jenks look at what's actually working for tax resolution pros who are getting found online. Tax pros who are bringing in:   7 leads in less than a month at $...

If you own a tax, accounting, or bookkeeping firm, you're seeing software get smarter and watching compliance get easier to automate because of AI. How long will your clients keep paying your fees if they start believing AI can do the same work faster and cheaper? Will AI take over accounting firm owners' work altogether?   TaxProMarketer's Christian Jones (CEO) and Noah Jenks (Director of Sales)...

You want to grow your accounting practice, so the first thing you think is: "I need more leads."   But if…   Sales calls turn into free consulting instead of clear next steps You struggle to explain why your monthly bookkeeping, tax planning, or CFO advisory fee is worth the investment You don't have a plan for handling "I'll think about it" Follow-up depends on whoever remembers to do it …You're...

Want to know how to get accounting leads without wasting money on marketing that doesn't perform?   In this episode, Christian Jones, TaxProMarketer CEO, and Sales Manager Noah Jenks break down real Q1 2026 client success stories to show what is actually working right now for tax and accounting firms that want more visibility and more qualified leads.   You'll hear real examples of firms…    Gener...

What happens when your next best client skips Google and asks ChatGPT to help them find the "best accountant near me"?   That's the shift happening right now. Your prospects are using AI tools to find answers and choose who to trust.    What does that mean?    Even successful firms will become invisible if they don't give AI enough proof that they're the firm to recommend.   In this episode, Chris...

Wondering why it feels so hard to get more accounting clients consistently?   You don't have a sales problem.   You have a pipeline problem.   In this episode of the ProMarketer Podcast, TaxProMarketer CEO Christian Jones and Director of Sales Noah Jenks break down where most firms lose leads… and what an effective sales funnel actually looks like for accounting firms. They explain the structure a...

People interested in your services aren't just searching on Google and scrolling the results to find you anymore.   They're asking ChatGPT. They're letting Google's AI Overviews give them guidance. They're putting their trust in AI platforms to answer their questions and help them decide which accountant they should trust.    And as the search rules are being rewritten, so are the rules for accoun...

"I know marketing matters, but I just can't deal with it during tax season."   Once tax season starts, you're buried in client work and relying on referrals. Time is not something you have an excess of. So, tax season marketing falls to the bottom of the priority list.   But this is actually when your marketing matters MOST. Potential new clients are actively searching Google for help and choosing...

Google ads for accountants fail because they're built without a clear understanding of who to target and how much to realistically spend.   If you've tried Google Ads before and felt like the money disappeared too fast, this episode will help you understand why.   Christian Jones and Noah Jenks walk through real Google Ads data from an accounting firm they're actively managing right now. You'll se...

The firms that will win next year are the ones building their 2026 accounting marketing plan right now. In this session, Christian Jones (CEO) and Noah Jenks (Sales Manager) from TaxProMarketer break down the five tactics for an effective accounting marketing plan. These are the systems our clients use to generate consistent leads, retain more clients, and stop depending on referrals alone.   High...

If your accounting firm depends on referrals to bring in business, it's time to build a steadier flow of clients who find you through Google. Learn how you can rank higher on Google Maps so your firm appears when people search for an "accountant near me." You'll hear what really matters to Google and how a few simple steps can make it easier for the right clients to find (and choose) you.   Visit...

You didn't start your firm to spend every day buried in client work. On this episode of the ProMarketer Podcast, Christian Jones, CEO of TaxProMarketer, talks with Chase Damiano, founder of Human at Scale, about how to scale an accounting firm without burning out. Chase shares how burnout pushed him to rethink leadership and operations and how firm owners can delegate better and step back from the...

CPAs, accounting professionals, and tax practitioners across the country have been BURNED by PPC and Google Ads. Many of them are completely convinced that pay-per-click marketing simply can't or won't drive a return on investment (ROI).     NOW, before you say, "PPC Does Not Work," I want to encourage you to invest an hour of your time learning about the latest changes in Google Ads and paid sear...

The digital marketing game has changed, and for CPAs and accounting firms, the stakes are higher than ever. So, how do you cut through all the noise, grab the attention of your best prospects, and actually start winning online? In this hands-on demo, our presenters will dive into the seven core areas of digital marketing that give firms a real-world advantage. You'll see exactly how to make your G...

Ever wonder what sets the fastest-growing tax pros apart from the rest?   In this episode of the ProMarketer Podcast, our CEO Christian Jones chats with Insightful Accountant's Gary DeHart to unpack exactly that. They dive into the strategies and mindset shifts that the best accounting firms are using to grow — from positioning to pricing to building lasting client relationships.    Listen in for...

The IRS is shrinking. Are you ready to step up?   With fewer people at the IRS answering phones, solving problems, and explaining issues, who's left to help taxpayers? You are. The IRS layoffs are a HUGE opportunity for your tax business – if you position your firm correctly.    TaxProMarketer CEO Christian Jones joins Andy Frye, founder of Pronto Tax School, to break down what the recent IRS chan...

Navigating today's social media landscape for your tax and accounting business isn't easy. But with the right approach, you can use social media to build your brand AND build authentic connections with your clients. Because better social media marketing doesn't (necessarily) mean you have to dance on TikTok.   It just means you have to find the simple strategies that work and use them consistently...

Getting clients is hard enough – but getting them to stick around is even harder. And if you don't know how to convert your leads into clients, you won't see the growth you want for your accounting business. You need proven strategies (combined with the right tools and skills) to guide prospects all the way from discovery to closing.    TaxProMarketer CEO Christian Jones and Sales Manager Noah Jen...

Yes, the IRS makes your job hard. But knowing the ins and outs of IRS processes can actually make your firm more profitable AND sustainable. Business owners and taxpayers need help with tax representation. If you don't know how to resolve their case, you're leaving money on the table. Because what you're really resolving is STRESS – and your clients are willing to pay big for that .    In this epi...

You don't just want more clients this tax season – you want better clients. And to find them, you need a targeted approach that goes beyond your basic digital marketing. You need an optimized digital ad campaign. An ad campaign on Facebook or Google, coupled with a strong marketing system, drives more of the right kind of leads to your sales pipeline (and fast).   Or maybe, you're looking to expan...

As an accountant, do you feel stuck trying to grow your firm? Making more money requires taking on more clients or working more hours – which you likely don't have capacity to do. The solution to getting your firm unstuck? Start offering CFO services. They need a business advisor they can trust. Be that for them. Because people are willing to pay more if you can help them have a better future. Ada...

The modern workforce is changing RAPIDLY, and it's taking the tax and accounting industry by storm.   Accountants like Blake Oliver have their eyes on the future of the industry, and bring an innovative flare to traditional practices. Blake is the CEO of Earmark , a revolutionary platform that offers NASBA-approved CPE for listening to your favorite accounting and tax podcasts. He's cracked the co...

Though the Employee Retention Credit (ERC) was designed to help businesses like yours during the COVID era, it's turned out to be a big problem for the IRS. And they're cracking down on wrongful claims. So, what happens if you submit a bad claim and the IRS comes at you with an audit? How will you fix it and avoid paying the serious consequences of improper filing?   Join ProMarketer Podcast host,...

Sleepless nights…    Marketing blunders…    Terror clients…    Business demands…   Running your accounting business doesn't have to look like this. There is a better way to build your firm, and Ryan Lazanis, owner and CEO of Future Firm, can show you how.   Future Firm helps accountants like you restructure and grow their businesses into something that's profitable… and enjoyable to run.   Here Ry...

With so much confusion surrounding the Corporate Transparency Act (CTA) and Beneficial Ownership Information (BOI) reporting, many business owners are struggling to navigate the process and avoid potential penalties.    And if you as an accountant are one of those feeling lost, you're not alone.   That's why Christian Jones, CEO of TaxProMarketer, recently sat down with returning podcast guest and...