The Program Design Podcast

This is the shift that makes you stand out- that I wish I knew sooner! When I first started my program, no one ever explicitly told me this... and honestly, it left me with a lot of imposter syndrome. When you start your program, you'll likely feel like you're borrowing a lot of your mentors' knowledge. You might be applying concepts you learned in certification programs, courses, o...

You likely hear a lot about creating courses, marketing courses, big number launches... But what if your offer is actually working... but it doesn't feel like YOU anymore?  What if it reflects the person you were 2-3 years ago... not the person you're evolving into? If it's not making you any money, it can feel easy to try something new. A new offer, a new niche, a new style of prog...

If you've ever been curious about how to run your business around your own feminine energy... or your natural cycle... or how to feel more balanced in your business (and less burnt out)- this episode is for you! This week I interview Cristina Pop, a holistic business coach for women who helps you build your business based on your own intuition and balancing feminine and masculine energy- the...

If you've launched a program before, but it somehow felt off... Maybe it felt scattered, or heavy, or that it just didn't feel like the version of you you're evolving into... (Making it harder to sell, heavier to deliver, and leaving you second-guessing) This is the episode for you.  It's likely because you created a program that was based on someone else... and not how you are...

A common pattern I see with experienced coaches: launching multiple different offers, running different programs at once... working hard to achieve their goal of more consistent, growing revenue. You've taken the launch courses. Built the lead magnets and funnels. Maybe even had a few 5-figure wins. But what happens next? Either you jump from one program to the next- working hard but never se...

If you know you have the expertise to help people in your program, but you're wary of not being a mindset "expert" or certified life coach, this is the episode for you! You'll hear: How to incorporate it enough to be helpful, without getting bogged down in mindset if it's not your expertise The "anatomy" of a belief so that you can shift it 3 super practical ways...

If you want to fill your program but you don't want to be pushy about it (no bro marketing please!)... Or you love helping clients but hate the actual selling part... This episode is for you! You'll hear from Dr. Kieva, a sales psychology expert and founder of the Buyology Lab. She introduces us to 5 hacks to help you sell- before you even share your offer. You'll hear: Why speaking...

Ever miss the consistency of a steady pay cheque? Whether you're building your business on the side, you're hoping to leave your 9-5 or you've been working for yourself for a number of years... most coaches seem to focus on helping you grow revenue, Not on actually how to keep it. In this episode, I interview business money coach Belinda Rosenblum of Own Your Money. You'll hear...

A common misconception I hear from coaches and experts: that to grow your business, you need to be on instagram. Yes, instagram can help. No doubt! But if all it took was growing an instagram account to grow a business, there wouldn't be so many influencers with thousands of followers and very little income. Instagram is one way, but it isn't the only way. And if you don't love the...

Have you ever finished a round of your group program and felt a wave of anxiety instead of excitement at the thought of trying it again? Maybe you’re wondering: Did my clients actually get the results I promised? Will they tell others about it? or—how the heck am I going to fill this again? ” These aren’t newbie mistakes. These are the things that come up once you’re already good at what you do- b...

Have you ever had an idea of a program you want to create- you start dreaming about it, planning it out, maybe you even start building it in Kajabi... But then you hit a snag? You suddenly start worrying... What if what you're offering isn't interesting enough to the people you want to create it for? What if nobody buys? What if you're wasting your time? And you end up pausing... wo...

Many of us start a business for more freedom... but then as you build momentum, the very business that you built for freedom can feel very hard to step away from. You might worry that you'll lose momentum, that you'll forget something, that you'll let your clients down, or that there will be fires to put out that you're not around to fix. Have you ever had that experience? In t...

One thing you might be resisting if you're used to 1:1's and moving to a group format... Picking a niche- or at least, a narrower one. The beautiful thing about 1:1 work is you can tailor your calls exactly to your clients... which means you don't have to feel boxed in and stuck to one thing. Move to a group though, and suddenly everyone is telling you to "niche down". But...

If you're anything like me, you started your business to have more time and flexibility to be with your family. And while that is absolutely possible as an online entrepreneur... there are also so many more ROLES you'll be taking on as a business owner, and very little direction on what you should be spending your precious school and nap time hours on. People say- "focus on your nee...

If you know you want to create a group program, but you're not quite sure on your vision and the core of what you'll offer, this episode is for you! You'll hear 4 big ideas to help you craft your program vision: How to choose your niche  How to translate your expertise into something that people are willing to pay for  How to decide what to include How to price your program If this...

If you've ever found yourself overthinking... or asking everyone else for advice because you don't feel like you can trust yourself... This episode is for you! I invited Jill Foubister on this week to help you connect to your intuition. Once I learned how to connect to mine, it absolutely changed everything. I pivoted in my business, I trust myself as a mom- it's made all the differ...

How do you create a program that gets results every time... Especially if you're used to helping clients 1:1? How can you make your program truly scalable so that you know you're still helping your clients achieve amazing transformations as you grow? If you're looking to create or refine a signature group program, this episode is for you! This is a shortened audio version of my Scal...

Did you move from 1:1 to group... but find it hard to articulate how you'll actually help a prospective client in your program? Or maybe you know you get results 1:1, but you can't wrap your head around how to make a program curriculum or repeatable system? In this case study episode I invited Nicole Cruz, a registered dietician, onto the show to share how she created her own unique sign...

If you've ever thought... Who am I to do this? This has already been done- why me? Can I really create a signature process? If you answered yes to any of those questions, this episode is for you! In this week's episode, we're looking at the stories that could be holding you back from creating the signature program you're envisioning... and how to tackle them.  You'll hear....

Have some ads in place, but now you're not sure what to do next? (Or maybe you're like I was... hovering over them every 20 minutes to see if you got a new lead??) This is episode 3 of the Facebook Ads Roadmap Series. You can find episode 1, "Are Facebook Ads Right For You?" here and episode 2, "How to Start Facebook Ads Without Wasting Your Budget" here.   In this ep...

Thinking about starting facebook ads, but you're not sure where to start... or attempting them again, but you're afraid you'll spend without an ROI? You're in the right place! This is episode 2 of the Facebook Ads Roadmap Series. You can find episode 1, "Are Facebook Ads Right For You?" here. In this episode I'll show you how to get started as a coach, mentor or...

Is a part of you considering Facebook Ads... but you're afraid of throwing money down the drain? Or you don't know where to start? Or if they're even right for you? I've got you covered! In this new series you'll learn if facebook ads are right for you (they aren't for everyone), the basics on how to get started and how to manage them once they're up and running....

Looking to bring more clients in in 2025, be it 1:1 or in a group format? In this episode I've brought on Amanda Walker to help you do just that! Amanda is the host of the Best Damn Coach podcast and has fantastic strategies for bringing on new clients and having them become raving fans so you not only bring on new clients, they STAY with you longer as well. Whether you're looking to get...

This is a special year end episode with one of my business best friends, Michelle Lake. We chat through our top takeaways from a live event, Business By Design, we went this month with 1000 other coaches, mentors and experts just like you! Michelle Lake is a business coach for endurance athlete coaches and a fantastic strategist. She thinks BIG and will absolutely expand your thinking! You can che...

Ready to create your online program… only you’re not sure how much time it’ll actually take to create? If you're like many of my clients, you know you can help people in workshops and 1:1, and you're ready to leverage your time- But knowing how much time to put aside, how much work there is involved... can stop you in your tracks! Some people can get theirs launched in less than a month....