Michele Caruana

The Profitable Play Podcast

Business EN ↓ 382 episodes

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business

Be sure to visit the podcast's website and support the creator: www.michelecaruana.com

Author

Michele Caruana

Episodes

156: 5 Tips For Pinterest Ad Success For Your Indoor Playground Or Play Cafe Business 18.01.2023 24:10

In this episode I share some tips that will help you get the best results for your money using Pinterest ads for your indoor playground or play cafe business! EPISODES MENTIONED: Why Pinterest Ads?: http://bit.ly/3QPLFW8 Facebook Pixel 101: http://bit.ly/3XADVJs FB and IG Retargeting Ads: http://bit.ly/3GIGbHN OTHER RESOURCES: Facebook And Instagram Ads Course: http://bit.ly/3N7bPAI Indoor Playgr...

155: The Ultra-Effective Advertising Platform You Might Be Missing Out On 16.01.2023 19:13

EPISODES MENTIONED:  Facebook Pixel 101: http://bit.ly/3XADVJs  FB and IG Retargeting Ads: http://bit.ly/3GIGbHN  Organic Pinterest Strategy Pinterest: http://bit.ly/3GNhv11  Google Ads 101: http://bit.ly/3GJAfhR  OTHER RESOURCES:  Facebook And Instagram Ads Course: http://bit.ly/3N7bPAI  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s...

154: Boost Your Instagram Engagement And Reach By Including These 4 Things On Each Graphic 13.01.2023 9:17

LINKS AND RESOURCES: NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Podcast Website: https://www.michelecaruana.com/playpodcast Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.mich...

153: When Should You CANCEL An Event Due To Low Registration? 11.01.2023 12:31

In this episode I share 4 helpful questions to ask yourself as an indoor playground or play cafe owner if you are considering canceling an upcoming event or class due to low registration numbers. And these questions go BEYOND the obvious-- beyond determining the "break-even" point where your event would cost you more to host than to cancel and refund. SO much in business is NOT black and white, so...

152: Make THIS Your 2023 Business Resolution 09.01.2023 23:04

How much do you consume vs. create? Let's talk about LEARNING as a procrastination tactic in this episode! Recurring & Big Ticket Revenue (Ep 115): https://bit.ly/3XjjvV8  OTHER LINKS:  NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: https://www.instagram.com/itsmich...

151: Could Your Character Event Advertising Land Your Indoor Playground Business In Hot Water? 06.01.2023 9:53

Interview with Tiffany: https://www.youtube.com/watch?v=bqQ1lR075Qk&t=2s Helpful Article: https://www.upcounsel.com/disney-trademark-infringement OTHER LINKS: NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: https://www.michel...

150: Why Do We Even Have Liability Waivers If They Won't Hold Up In Court? (An Important Reminder!) 04.01.2023 12:38

Who do indoor playground or play cafe businesses bother with using liability waivers if they will not hold up in a legal proceeding in the event of a customer injury? Let's talk about it! FULL YouTube Video: https://youtu.be/Iy4AVMhX958 All About Liability Insurance: https://www.youtube.com/watch?v=plVzRiGOTUg&t=2s OTHER LINKS AND RESOURCES: NEW 2023 What's Working Guide: https://www.micheleca...

149: How To Price Your Services Based On Profit Margin [A Case Study Example] 02.01.2023 21:06

We have covered pricing based on profit margin before on this podcast-- but I wanted to give you an example exercise in a NEW context that we have NOT covered before! For all episodes and resources mentioned check out the links below! EPISODE 139- Determine Your ICA: https://bit.ly/3Q9QDfJ EPISODE 137- Hiring A Coach Or Consultant: https://bit.ly/3IcrLlM PLAY CAFE ACADEMY: https://www.michelecarua...

148: Inspiration For A Creative And Engaging Year-End Business Round Up 31.12.2022 8:27

NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking  OTHER LINKS AND RESOURCES: Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/  Michele’s Website: https://www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker...

147: Indoor Playground Business Trend Predictions For 2023! 29.12.2022 22:10

FULL VIDEO: https://youtu.be/oAnfufp_5Wc  NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking  MORE ABOUT MEMBERSHIPS: https://bit.ly/3v8uODT  MORE ABOUT CAFES: https://apple.co/3HWfu4C  MORE ABOUT CHARACTER EVENTS: https://bit.ly/3hWVZyj  MORE ABOUT BALLOONS: https://bit.ly/3Gp8ITS  MORE ABOUT MOBILE BUSINESSES: https://bit.ly/3KcJvMo &nbs...

146: Optimizing Your Instagram Story Highlights For Sales And Bookings 26.12.2022 14:42

Today is the day to clean up and organize your Instagram story highlights and ensure they are truly representing your business in a way that converts followers into clients for your indoor playground, play cafe or soft play rental business or your family entertainment center!  EPISODES MENTIONED: Create Your Social Media Pillars (Ep 4): https://bit.ly/3GgHSNO  Optimize Your IG Bio For Sa...

145: 7 Things To Consider Giving Up In Your Business in 2023 23.12.2022 28:42

In this episode I take a trip down memory lane back to my 3rd year of indoor playground ownership. I share how year 3 looked compared to years 1 and 2, and how my day-to-day changed. And, most importantly, I share what I stopped doing at my play cafe and how that made me a much more joyful and energetic owner! MORE ABOUT CAFES: https://apple.co/3HWfu4C MORE ABOUT MEMBERSHIPS: https://bit.ly/3v8uOD...

144: 3 Takeaways About Hosting Profitable Character Events At Your Indoor Playground Or Play Cafe From Tiffany, Owner of My Play Cafe 21.12.2022 12:30

In this episode I share 3 important takeaways about hosting character events at your indoor playground or play cafe business from my full conversation with Tiffany, owner of My Play Cafe in Missouri! FULL VIDEO: https://www.youtube.com/watch?v=bqQ1lR075Qk&t=2s Tiffany's website: https://www.myplaycafe.com/ Tiffany's Instagram: https://www.instagram.com/myplaycafe/ Tiffany's Facebook: https://w...

143: Boost Retail Sales Ahead Of The Holiday With A Live Social Media Sale 19.12.2022 11:16

Thank you to Renee from Mezanmi Play Cafe for the inspiration behind this episode!  MEZANMI FACEBOOK: https://www.facebook.com/mezanmiplaycafe  MEZANMI WEBSITE: https://www.mezanmiplaycafe.com/  OTHER LINKS:  NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking   Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.c...

142: The Quick And Easy Way To Get Inspiration And Motivation To (FINALLY!) Regularly Email Your List 16.12.2022 10:08

This is for the family entertainment center or indoor playground owners out there who KNOW how important email marketing is to their long-term success (I know you do since you listen to this podcast!) but who just can’t seem to work the habit of regularly emailing their list into their regular workflow. NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking Indoor Playground Business C...

141: 9 Tips To Keep Your Indoor Playground or Play Cafe Clean And Tidy (In An Efficient, Cost-Effective Manner!) 14.12.2022 26:17

It can be overwhelming trying to keep even a smaller indoor playground or play cafe clean and tidy-- without spending too much on employee hours or driving yourself crazy. Here are my best 9 tips for keeping your family entertainment center clean in the most cost-effective and efficient way. Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecar...

140: How to Increase The Perceived Value Of Your Holiday Events At Your Indoor Playground Or Play Cafe Business (And Make MORE Profit!) 12.12.2022 30:17

YOUTUBE VIDEO: https://www.youtube.com/watch?v=6DQ5cfeqYio&t=574s Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTu...

139: Do You Have Multiple "Ideal Customer Avatars" In Your Business? Here's How To Speak To Each To Increase The Effectiveness Of Your Play Cafe Marketing 09.12.2022 23:56

EPISODE 114: https://bit.ly/3ULBl1F Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.co...

138: Why It's OK To Make Your Business Unique (An Example- The Great Train Table Debate) 02.12.2022 10:20

Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active...

137: 3 Tips You Need To Hear BEFORE Investing In Your Next Coach, Consultant, or Program 30.11.2022 18:45

Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page  YouTube Channel: https://www.youtube.com/playcafeac...

136: Should You Exclude Current And Past Customers From Your Ad Targeting? (2 Different Takes) 28.11.2022 14:06

BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI  Indoor Playground Business Courses: https://bit.ly/37yCxAC  Michele’s Instagram: instagram.com/itsmichelecaruana/  Michele’s Website: www.michelecaruana.com  Play Cafe Academy: www.michelecaruana.com/playcafeacademy  Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-applicatio...

135: 8 Sales To Take Advantage Of As An Indoor Playground Or Soft Play Business Owner 23.11.2022 17:07

YouTube Video- Birthday Party Parent Venue Review: bit.ly/3ESYURo Why You Should Invest In A Camera: bit.ly/3EXm35l Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana...

134: 6 Unique Black Friday Promotion Ideas For Your Indoor Playground Or Play Cafe Business (That Aren't Your Typical Discounts!) 19.11.2022 19:39

FULL YOUTUBE VIDEO: https://youtu.be/_4jFwdBJnbQ Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: htt...

133: DO NOT Even Think About Closing Next Week (5 Reasons To Stay Open) 15.11.2022 24:05

132: Don't Fall For THESE Scams (And Continue To Keep Your Accounts Secure- Especially If You Have A Team!) 11.11.2022 11:48

What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Chan...