Michele Caruana
The Profitable Play Podcast
If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business
Author
Michele Caruana
Category
Podcast website
Latest episode
Jun 22, 2026
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Episodes
150: Why Do We Even Have Liability Waivers If They Won't Hold Up In Court? (An Important Reminder!) 04.01.2023 12:38
Who do indoor playground or play cafe businesses bother with using liability waivers if they will not hold up in a legal proceeding in the event of a customer injury? Let's talk about it! FULL YouTube Video: https://youtu.be/Iy4AVMhX958 All About Liability Insurance: https://www.youtube.com/watch?v=plVzRiGOTUg&t=2s OTHER LINKS AND RESOURCES: NEW 2023 What's Working Guide: https://www.micheleca...
149: How To Price Your Services Based On Profit Margin [A Case Study Example] 02.01.2023 21:06
We have covered pricing based on profit margin before on this podcast-- but I wanted to give you an example exercise in a NEW context that we have NOT covered before! For all episodes and resources mentioned check out the links below! EPISODE 139- Determine Your ICA: https://bit.ly/3Q9QDfJ EPISODE 137- Hiring A Coach Or Consultant: https://bit.ly/3IcrLlM PLAY CAFE ACADEMY: https://www.michelecarua...
148: Inspiration For A Creative And Engaging Year-End Business Round Up 31.12.2022 8:27
NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking OTHER LINKS AND RESOURCES: Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://www.instagram.com/itsmichelecaruana/ Michele’s Website: https://www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker...
147: Indoor Playground Business Trend Predictions For 2023! 29.12.2022 22:10
FULL VIDEO: https://youtu.be/oAnfufp_5Wc NEW 2023 What's Working Guide: https://www.michelecaruana.com/whatsworking MORE ABOUT MEMBERSHIPS: https://bit.ly/3v8uODT MORE ABOUT CAFES: https://apple.co/3HWfu4C MORE ABOUT CHARACTER EVENTS: https://bit.ly/3hWVZyj MORE ABOUT BALLOONS: https://bit.ly/3Gp8ITS MORE ABOUT MOBILE BUSINESSES: https://bit.ly/3KcJvMo &nbs...
146: Optimizing Your Instagram Story Highlights For Sales And Bookings 26.12.2022 14:42
Today is the day to clean up and organize your Instagram story highlights and ensure they are truly representing your business in a way that converts followers into clients for your indoor playground, play cafe or soft play rental business or your family entertainment center! EPISODES MENTIONED: Create Your Social Media Pillars (Ep 4): https://bit.ly/3GgHSNO Optimize Your IG Bio For Sa...
145: 7 Things To Consider Giving Up In Your Business in 2023 23.12.2022 28:42
In this episode I take a trip down memory lane back to my 3rd year of indoor playground ownership. I share how year 3 looked compared to years 1 and 2, and how my day-to-day changed. And, most importantly, I share what I stopped doing at my play cafe and how that made me a much more joyful and energetic owner! MORE ABOUT CAFES: https://apple.co/3HWfu4C MORE ABOUT MEMBERSHIPS: https://bit.ly/3v8uOD...
144: 3 Takeaways About Hosting Profitable Character Events At Your Indoor Playground Or Play Cafe From Tiffany, Owner of My Play Cafe 21.12.2022 12:30
In this episode I share 3 important takeaways about hosting character events at your indoor playground or play cafe business from my full conversation with Tiffany, owner of My Play Cafe in Missouri! FULL VIDEO: https://www.youtube.com/watch?v=bqQ1lR075Qk&t=2s Tiffany's website: https://www.myplaycafe.com/ Tiffany's Instagram: https://www.instagram.com/myplaycafe/ Tiffany's Facebook: https://w...
143: Boost Retail Sales Ahead Of The Holiday With A Live Social Media Sale 19.12.2022 11:16
Thank you to Renee from Mezanmi Play Cafe for the inspiration behind this episode! MEZANMI FACEBOOK: https://www.facebook.com/mezanmiplaycafe MEZANMI WEBSITE: https://www.mezanmiplaycafe.com/ OTHER LINKS: NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.c...
142: The Quick And Easy Way To Get Inspiration And Motivation To (FINALLY!) Regularly Email Your List 16.12.2022 10:08
This is for the family entertainment center or indoor playground owners out there who KNOW how important email marketing is to their long-term success (I know you do since you listen to this podcast!) but who just can’t seem to work the habit of regularly emailing their list into their regular workflow. NEW 2023 What's Working Guide: www.michelecaruana.com/whatsworking Indoor Playground Business C...
141: 9 Tips To Keep Your Indoor Playground or Play Cafe Clean And Tidy (In An Efficient, Cost-Effective Manner!) 14.12.2022 26:17
It can be overwhelming trying to keep even a smaller indoor playground or play cafe clean and tidy-- without spending too much on employee hours or driving yourself crazy. Here are my best 9 tips for keeping your family entertainment center clean in the most cost-effective and efficient way. Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecar...
140: How to Increase The Perceived Value Of Your Holiday Events At Your Indoor Playground Or Play Cafe Business (And Make MORE Profit!) 12.12.2022 30:17
YOUTUBE VIDEO: https://www.youtube.com/watch?v=6DQ5cfeqYio&t=574s Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTu...
139: Do You Have Multiple "Ideal Customer Avatars" In Your Business? Here's How To Speak To Each To Increase The Effectiveness Of Your Play Cafe Marketing 09.12.2022 23:56
EPISODE 114: https://bit.ly/3ULBl1F Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.co...
138: Why It's OK To Make Your Business Unique (An Example- The Great Train Table Debate) 02.12.2022 10:20
Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active...
137: 3 Tips You Need To Hear BEFORE Investing In Your Next Coach, Consultant, or Program 30.11.2022 18:45
Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeac...
136: Should You Exclude Current And Past Customers From Your Ad Targeting? (2 Different Takes) 28.11.2022 14:06
BOOK MORE BIRTHDAYS WITH ADS: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-applicatio...
135: 8 Sales To Take Advantage Of As An Indoor Playground Or Soft Play Business Owner 23.11.2022 17:07
YouTube Video- Birthday Party Parent Venue Review: bit.ly/3ESYURo Why You Should Invest In A Camera: bit.ly/3EXm35l Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana...
134: 6 Unique Black Friday Promotion Ideas For Your Indoor Playground Or Play Cafe Business (That Aren't Your Typical Discounts!) 19.11.2022 19:39
FULL YOUTUBE VIDEO: https://youtu.be/_4jFwdBJnbQ Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: htt...
133: DO NOT Even Think About Closing Next Week (5 Reasons To Stay Open) 15.11.2022 24:05
Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy FREE 14-DAY Active...
132: Don't Fall For THESE Scams (And Continue To Keep Your Accounts Secure- Especially If You Have A Team!) 11.11.2022 11:48
What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Chan...
131: My 3 Favorite Things About The Indoor Playground I Visited Yesterday 09.11.2022 13:16
LINKS MENTIONED: Play Cafe Academy & Play Maker Society: https://www.michelecaruana.com/playcafeacademy 2 Types of Revenue To Focus On: https://youtu.be/yqt-zuL_27Q Interview With Food Allergy Expert Corinna: https://www.youtube.com/watch?v=Adz_ixvO-uc Cafe O Play Website: https://cafeoplay.com/site/ OTHER LINKS & RESOURCES: Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Ins...
130: Are You Putting Your Sales And Business At Risk With This Major (VERY Common) Mistake? 07.11.2022 15:10
FOLLOW-UP EPISODES: Episode 1 Grow Your Email List: https://apple.co/3IdRLtC Episode 129 Keep Your Accounts Activated: http://bit.ly/3NH7pBE MORE LINKS: FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.miche...
129: Stay Out Of Facebook Jail And Get All Your Facebook And Instagram Ads Approved 04.11.2022 21:50
Marketing Junkie Channel: https://www.youtube.com/c/MicheleCaruana Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube...
128: Donation Requests Flooding Your Inbox? Here Are 4 Questions To Help Filter Through Them 02.11.2022 13:47
Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy What's Working 202...
127: Halloween Contests To Increase Facebook Reach And Engagement 31.10.2022 9:06
Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube Channel: https://www.youtube.com/playcafeacademy What's Working 202...
126: There Are 9 Weeks Left In The Year- Here's Why That's Important And What I Think You Should Do NOW 28.10.2022 11:26
There are only 9 weeks left of the year! I have had this date circled and starred on my calendar for weeks and there's good reason for that! THIS is your chance to set up for success through the holidays-- here's why. EPISODE 4 (What to Post): https://apple.co/3tyk5ms EPISODE 14 (Facebook Pixel): https://apple.co/3femcHq EPISODE 85 (Leverage Reviews): https://apple.co/3FiSBXY EPISODE 62 (Sharing Y...
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