The Profitable Broker

Real’s acquisition of RE/MAX just changed the rules for every Broker/Owner in the system. In this episode, Wayne Einhorn and former RE/MAX executive Chris Schwartz break down what this deal really means for your margins, your agents, and your exit strategy. If you’re wondering whether to stay, sell, or scale, you’ll get a clear read on your risks, your opportunities, and the concrete moves you sho...

A competitor just got acquired and overnight they’re bigger, stronger, and more dangerous in your market - that deal could have been yours. In this episode of The Profitable Broker, Wayne Einhorn reveals the five critical milestones every broker must master before buying or selling a brokerage, so you stop watching deals pass you by and start being the one competitors worry about. In This Episode,...

Wayne sits down with former RE/MAX Vice President and current Inner Circle Broker Coaching COO, Elena Dean, to reveal the three mistakes quietly killing most brokerages. Drawing on years overseeing thousands of agents and hundreds of broker/owners, Elena explains how indecision, ignoring your gut, and failing to run your brokerage like a real business create stress, erode culture, and cap your pro...

In this episode of The Profitable Broker , Wayne breaks down the mid-year review, a proven process he’s used for over 20 years to help brokers reset, refocus, and outperform their market. Most brokers stay busy. The best brokers stop, evaluate, and adjust. This is the moment that separates the two. If you want a stronger second half, it starts with what you do in June. In This Episode, You’ll Lear...

What if your biggest threat isn’t the market but your cash flow? In this episode of The Profitable Broker, Wayne Einhorn breaks down why cash management and forecasting are non-negotiable for brokerage owners who want to survive and scale in a cyclical real estate market. Even profitable brokerages can run into serious trouble during slow months. The difference between those who struggle and those...

In this episode, Wayne sits down with veteran broker-owner Carlo Racioppo of Royal LePage Realty Plus to unpack why so many brokerages quietly bleed cash and what profitable leaders do differently. Carlo shares how he rebuilt after losing everything in the early 90s, grew a 35-agent office into a 140–150 agent operation, and used retention, financial discipline, and relationship-based recruiting t...

In this episode, Wayne Einhorn breaks down the four milestones every broker must master to consistently recruit productive, experienced agents. He explains why most recruiting fails before the offer is ever made, how to build real trust with top producers, and what it takes to present a compelling business case that goes far beyond commission splits. You’ll also learn how to guide agents through t...

Wayne sits down with Jenny Wun, award-winning realtor, brokerage leader, and one of the most influential voices in Canadian new development real estate. From early days working with a developer to building a high-performance team and brokerage, Jenny shares the pivotal moments that shaped her growth including the burnout that forced her to think like a CEO. This episode is packed with practical in...

Wayne revisits a conversation with Rob Shade that feels especially relevant in today’s market, as broker owners look for practical ways to improve profitability, cash flow, and leadership. In this episode, Rob shares how he grew the business from one office and 15 agents to seven offices and more than 130 agents, and why mastering financial management, reporting, and cash flow became essential to...

In this episode, Wayne Einhorn sits down with Carly Fulton of Century 21 Percy Fulton to explore what it takes to grow and lead a third-generation brokerage. Carly shares how she and her sisters-built careers outside real estate before joining the family business, why that experience shaped their leadership, and how the team has grown to 300 agents and a top-10 ranking in Canada. In This Episode,...

In this episode, Wayne Einhorn sits down with Gurinder Sandu to break down what it really takes to build a high-performing brokerage. From starting as a door knocker to leading 300+ agents at RE/MAX, Gurinder shares practical lessons on leadership, discipline, and developing top producers. In This Episode, You'll Learn: • Why daily habits drive long-term success • How to recruit and retain high-pe...

Episode Summary: In this episode, Wayne Einhorn, President of Inner Circle Broker Coaching, shares how brokers can recruit smarter NOT harder by focusing on experienced, productive agents. As the market normalizes, profitability and growth depend on attracting agents who align with your company’s vision, values, and culture. Wayne outlines seven proven steps that have helped hundreds of brokers re...

Episode Summary Slower markets don’t expose your agents—they expose your leadership. In this episode of The Profitable Broker , Wayne Einhorn breaks down four practical strategies brokerage leaders can use to keep agents productive, protect company culture, and position the business to come out stronger in 2026. If your brokerage is heading into a low-transaction market, this conversation will hel...

The market is shifting quickly, and most agents are not equipped to handle it. In this episode, Wayne Einhorn breaks down what’s happening across key markets, why consumer behaviour is changing, and what brokers need to be communicating right now. From rising inventory to declining confidence, this is a leadership moment. If you are leading agents through this market, clarity and communication wil...

In this episode, Wayne Einhorn sits down with Vanessa Oak Hogan, Broker/Owner of Century 21 United, to explore what it really takes to grow a real estate brokerage in a slow market. Vanessa shares her journey from growing up in a family-run brokerage to leading a #1 market share business, and breaks down the leadership mindset required to navigate challenging market conditions. From agent experien...

Wayne Einhorn shares his 40-year journey in the real estate industry. From his early days as a 19-year-old agent to the pivotal moment in 1993 when a banker told him he was bankrupt, Wayne reveals the lessons that changed the trajectory of his career and led to the creation of Inner Circle Broker Coaching. TOPICS FROM THIS EPISODE: Cash flow pressure and agent retention They require structural sol...