The Profitability Podcast

Pricing is the lever most small business owners are too afraid to pull. In this episode, Joey and Mackenzie break down why that fear exists, what it actually costs you, and how to know — with real numbers — whether your pricing is the thing standing between you and the business you actually want to build.

Most business owners miss the critical mid-year moment to get their financial bearings — but what if June was your personal football halftime? In this episode, Joey and Kenzie reveal why treating June as your business’s “halftime” is a game-changer. Just like athletes regroup to strategize and tighten their play, entrepreneurs who review five key metrics mid-year set themselves up to finish strong...

The conversation covers the distinction between W-2 and 1099 classifications, the consequences of misclassification, the use of Venmo and other payment platforms, and the mistakes related to worker classification. It provides insights into compliance, tax implications, and the importance of using the right payment systems. The conversation delves into the critical importance of properly classifyin...

The podcast discusses the aftermath of tax season, the impact of bad bookkeeping on business decisions, and the tax implications of inaccurate financials. It emphasizes the importance of bookkeepers having tax knowledge and the real cost of bad bookkeeping. The conversation delves into the critical impact of bad bookkeeping, emphasizing the need for checks and balances, the role of bookkeepers in...

The conversation delves into the impact of hidden expenses on profitability, emphasizing the need for regular expense audits. It explores the 'thousand paper cuts' effect, the $500 mindset, the impact of rapid growth, the role of a CFO, analyzing marketing expenses, and diagnosing business expenses. The conversation delves into the critical aspects of business finance, focusing on expense manageme...

The podcast episode introduces new team members and delves into the significance of revenue versus profit, the impact of revenue on business growth, the emotional psychology of revenue and profit, and finding the balance between discipline and hustle in business. The conversation explores the challenges of growth and expenses, the importance of discipline in managing business numbers, and the need...

In this episode of The Profitability Podcast, we sit down with Kaelyn Marie, founder of KM VA Agency, the powerhouse mom who transformed getting laid off into building a six-figure virtual assistant agency in just 18 months. After launching her business with zero experience, she scaled a team of six women serving multiple six and seven-figure clients. Kaelyn shares the unfiltered truth about scali...

In this episode of The Profitability Podcast , meet Joyce Medeiros, the Latina co-founder from Brazil, who is disrupting the accounting world with Investrio , an AI-powered fintech platform designed specifically for solopreneurs and small business owners. From trading at Goldman Sachs to to scaling Quantitative Brokers for a Deutsche Börse acquisition , , Joyce brings over a decade of Wall Street...

In this episode, Joey Albertson breaks open one of the most powerful and least discussed truths in finance: money is deeply emotional - especially for women. From childhood patterns and past relationships to mission-driven guilt and subconscious self-sabotage, Joey takes us through the emotional landscape that shapes how women earn, spend, save, and self-worth. Listeners learn and understand the b...

In this tax season debrief, Bailey Rinderknecht, the CPA who processed 81 tax returns for The Profitability Project, shares insider secrets you won't hear anywhere else. From screenshot nightmares to $3,000 tax savings discoveries, Bailey explains the hidden world between business owners and the IRS. She clears up misconceptions about S Corps versus LLCs while showing exactly when business structu...

In this special episode of The Profitability Podcast, Joey Albertson welcomes her husband Marc Albertson, head football coach at Jordan High School, for an insightful discussion about leadership that transcends the sports field. Marc shares how his leadership program transforms teenage athletes into well-rounded individuals by empowering them through a council system that teaches both vocal leader...

In this episode of The Profitability Podcast, hosts Joey and Mackenzie sits down with life coach Eden Downey to unpack the mental challenges that plague business owners, especially mothers balancing entrepreneurship with family life. Eden shares her journey from psychology student to certified life coach, explaining how she helps clients untangle the mental chaos that comes with running a business...

Behind every spreadsheet and balance sheet stands a real person - in this case, finance professionals who've tossed aside the industry playbook and brought genuine personality to accounting.  In this episode of The Profitability Podcast, Alicen Ferguson and Meaghan Wall challenge outdated accounting stereotypes while sharing their refreshing approaches to making finance accessible and shame-free f...

Ever feel like you're drowning in household responsibilities despite having a supportive partner? Meet Rachel Husberg, founder of Elite Directions, who's revolutionizing how couples approach domestic equality. Drawing on her 15-year expertise in business operations and process design at Qualtrics, Rachel developed practical systems for couples to share household responsibilities effectively. Now a...

It's time for a different kind of meeting - one where three colleagues abandon their usual finance talk to share what really keeps them up at night (spoiler: it's usually a good book). Join hosts Joey, Rebekah, and Mackenzie as they escape the intensity of tax season to share their latest obsessions, from Fourth Wing fandom to Severance theories on TikTok. Listen as they hilariously recount Rebeka...

Meet Keren de Zwart, the founder of Not Your Father's Lawyer, who's redefining business law with her refreshingly approachable style. In this episode, Keren shares how she transformed her frustration with outdated legal practices into a thriving business offering flat-fee services, educational resources, and accessible legal templates for entrepreneurs. She walks us through her strategic 18-month...

In this episode, we sit down with Christina Hageny, founder of Valor Payroll Solutions, who shares her wisdom about the hidden complexities of payroll and HR that every business owner needs to know. From the differences between employees and contractors to the unexpected challenges of remote work across state lines, Christina breaks down common pitfalls that could cost your business thousands. Joi...

This week we sat down with Brittni Schroeder, a dynamic business coach and marketing strategist who transformed her journey from high school photography to helping coaches automate and scale their businesses. With features in the Wall Street Journal and Good Morning America, Brittany shares insights about the reality of entrepreneurship, including the power of embracing failure as a stepping stone...

Ready to make 2025 your most profitable year yet? Join hosts Joey and Mackenzie as they sit down with CPA powerhouse Haylie Hardin to reveal game-changing end-of-year strategies every business owner needs to know. With over 400 clients under her belt, Haylie shares insider tips on everything from maximizing tax benefits and streamlining payroll to avoiding common (and costly) year-end mistakes. We...

Meet Ness Taylor, the founder of Brightly Social Co. who turned her social media expertise into a thriving agency after the birth of her twins. In this episode, Ness shares her journey from managing million-follower accounts to building her own company, including the pivotal moment when she pitched her sister-in-law at a baby shower to join the business. She opens up about navigating major failure...

In this spooky special episode, join Joey, Mackenzie, and Rebekah as they share bone-chilling tales of financial mishaps and accounting nightmares that will make any business owner's blood run cold. From the shocking story of a "phantom employee" who collected paychecks for a year after leaving the company to the devastating discovery of $2.5 million in forgotten invoices. These real-life horror s...

In this episode, we sit down with Abby Combs, founder of E Studios Marketing, whose entrepreneurial experience we can all learn from. She shares with us how personal loss led to an unexpected career turn that would eventually lead to her own marketing empire, now helping countless businesses master their digital presence. Abby gets into the real struggles of entrepreneurship, including imposter sy...

Join us this week as we welcome Kristi Kapp, a renowned dental practice consultant with over three decades of experience, for a chat about building your business by the numbers without losing your soul. Having grown her consulting empire from dental assistant to multi-practice owner to national speaker, Kristi shares the secret sauce behind increasing production by $700,000 in just 12 months - and...

In our first Fenomena episode, we're joined by launch and messaging expert Kaelynn Priest. Discover why followers don't equal sales and how crafting the right message can skyrocket your business. Kaelynn shares her journey from wooden baby gym maker to sought-after coach, revealing game-changing mindset shifts. Learn about "conversation launches" and creating authentic content that resonates. Unco...

Join us for the first-ever episode of The Profitability Podcast! Get to know some of your hosts as we go behind the scenes on how our company works, what we do, and how we all came to work together. We look into what makes failure so important and how it helps build who you are as a business and as an individual. As women ready to help you make a profit, we invite you to join us on a deep dive int...