The Profit, People & Productivity Podcast

Mark Robinson went from a struggling agency to winning every proposal pitched for three months straight. Here's exactly what changed. In part two of this conversation, Mark gets into the detail of how Wrapped turned their new business around, why agency owners should never step away from sales, and what most agencies get wrong when things aren't working. He also covers the shift from Googl...

When Mark Robinson and his wife Becky took over Wrapped, the agency had no cash flow visibility, no credit control, and wages that came out of their own pockets for six months. If you want that kind of visibility on your own agency's numbers, Rofinery is built for exactly that: https://rofinery.comMark Robinson, CCO of Wrapped, a full service brand marketing agency, joins Alfie and Gareth to t...

In this episode of The Profit, People & Productivity Podcast, Alfie and Gareth explore what actually increases the value of an agency. Most agencies focus on growth, but very few focus on value. And that gap shows up when it comes to pricing, positioning, profitability, and ultimately whether a business is sellable or scalable. We break down what buyers actually look for in an agency, includin...

Lifestyle agency or building to sell? Whatever your goal, the fundamentals are the same. In episode 12, Alfie and Gareth have an honest conversation about what it really takes to grow and scale an agency — covering profitability, leadership, systems, culture, and new business generation. No fluff, just practical advice for agency owners at every stage.🔗 Check out Rofinery → rofinery.com#AgencyLif...

Want a more profitable agency? It starts with leadership — not just numbers. In this episode, Alfie and Gareth explore what it really means to make commerciality part of your agency's culture. They dig into why charisma and personality aren't enough to build a scalable business, and how systems, consistency, and communication shape the way agencies grow. What we cover:→ Why leadership sets...

In this episode, Alfie and Gareth Healy unpack what commercial accountability really means inside an agency, why it often gets diluted as agencies grow, and what leaders need to do to build a more commercially aware team

Everyone talks about over-servicing in agencies. But what about the opposite? In this episode, Gareth and Alfie unpack the much less discussed and potentially more dangerous issue of under-servicing . If your margins look great… If your retainers are highly profitable… If clients seem “happy”… Is that actually a sign everything’s working? Or is it a hidden risk waiting to surface?

In this episode, we dive deep into the real meaning of Vision, Mission, Purpose, and Value, and why they matter more than ever. Alfie and Gareth unpack how these foundational elements shape culture, guide decision-making, and keep your team aligned (especially when you're growing fast or navigating change). Whether you're building your agency from scratch or rebooting after a buyout, this...

In this episode, Alfie and Gareth tackle one of the most misunderstood (and controversial) tools in the agency world: Timesheets . Love them or loathe them, time tracking is more than admin, it’s data , and data drives better decisions Sponsored by Rofinery 🚀

Scaling your agency feels great until the cracks start showing. In this episode, Gareth Healy and I dig into real agency growing pains (shrinking profit, chaotic processes, stress, falling morale) and show why “organisational change” often isn’t optional, it’s essential. We walk you through the hidden costs of growth and how to move from reactive chaos to sustainable structure. Sponsored by Rofine...

Most agencies get positioning wrong or ignore it completely. In this episode, Alfie and Gareth unpack why positioning is more than branding, how it underpins everything from lead gen to pricing, and the real reason niche agencies grow faster. If you're stuck trying to be everything to everyone, this one’s for you. Sponsored by Rofinery 🚀

Being ‘across everything’ feels productive, but it’s killing your growth.  We explore why agency leaders find it hard to step back and what it  really  costs when you don’t. Sponsored by Rofinery

Most agency owners think revenue recognition is just “an accountant’s job.” Big mistake. In this episode of Profit, People & Productivity, Alfie and Gareth unpack why this one finance concept quietly impacts your profitability, your team’s workload, and your agency’s valuation, and why ignoring it could be costing you more than you realise. ⁠ ⁠Sponsored by Rofinery ⁠

In this episode, Gareth Healey joins us to discuss how agencies can win more new business and do it sustainably. We talk about what’s changed in the market, the role of relationships versus pitching, and how agencies can stay proactive rather than reactive. Gareth shares practical insights from his experience helping agencies grow, including what works (and what doesn’t) when it comes to strategy,...

In this episode, we sit down with Anna Appleton-Claydon to uncover her unexpected journey from public affairs to running her own agency. Anna shares how pregnancy sparked her leap into entrepreneurship, the early hustles that hinted at her entrepreneurial spirit, and the mindset shifts needed to move from employee to agency leader. We dive into the real challenges of wearing multiple hats, masteri...