Mark Cross
The Profit Meets Purpose Podcast by Constant Method
The Profit Meets Purpose Podcast explores how for-profit companies can thrive while supporting nonprofit missions. Whether you’re a new startup or an existing company trying to launch a new product, this podcast exists to help you discover what it takes to create impact, and profit, by supporting those who serve.
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Episodes
Introducing Catalyst with Tiltify CEO Michael Wasserman 22.07.2025 37:44
In this episode of the Profit Meets Purpose Podcast, Constant Method Co-Founder Mark Cross sits down with Tiltify CEO Michael Wasserman to talk about the genesis for their newest peer-to-peer fundraising platform Catalyst. Michael walks through the history of Tiltify and why Catalyst was created. He also talks about why this will be so groundbreaking for nonprofits who want to activate more peer...
The Secret to Nonprofit Platform Adoption & Success w/ Special Guest Adam Lemmon 29.04.2025 26:22
To kickoff Season 2 of the Profit Meets Purpose podcast, we’re joined by Adam Lemmon who has over 20 years of experience in the nonprofit tech industry breaking down his role in solving one of the largest questions we hear from nonprofit tech companies - How do I get customers to adopt our software without a huge 1:1 services team OR designing and launching expensive, in-app implementation experi...
Season 1 Episode 9 - What to Learn from Sales Wins & Losses with Special Guest Scott Cross 02.04.2025 48:24
This episode of the Profit Meets Purpose Podcast is part of our ongoing series in helping to make nonprofit sales people and leaders more effective. Today we’re focusing on win/loss retrospectives, why they’re valuable, how they work and what can be gained from them. Along with Constant Method co-founders Mark Cross and Kevin Kreamer, our special guest on this episode is Scott Cross, VP of Sales...
Season 1 Episode 8 - How to Improve Your Nonprofit Prospecting LIVE @ P2P Forum Conference w/ Special Guest Robyn Mendez 26.03.2025 27:48
Live from the P2P forum conference in Atlanta, we’re speaking with Robyn Mendez, AVP at City of Hope who offers a unique perspective on prospecting to nonprofits as someone who has worked at several roles in both the nonprofit and for-profit sectors. We talk about what nonprofits truly expect when salespeople are reaching out and how to better connect in order to open and win more business. In...
Season 1 Episode 7 - Winning Nonprofit Sales Discovery w/ Special Guest Charlie Lewis 19.03.2025 50:32
This is the second episode as a part of our ongoing series that delves further into the nonprofit sales process. Today we’re joined by Charlie Lewis, Strategic Accounts Director at Virtuous, who is here to talk about what makes for great discovery and how that helps find and close more qualified leads. In this episode we cover: Continuous discovery throughout the sales process (2:12) Doing your...
Season 1 Episode 6 - Keys to Improving Your Nonprofit Demos w/ Special Guests Kayla Schneider and Joe Prozeralik 12.03.2025 48:16
In this episode we talk with our guests Kayla Schneider, Director of Revenue Enablement at Virtuous , and Joe Prozeralik VP of Sales at Pledge It about what can make nonprofit tech demos great. In this episode we cover: The worst sales demos we’ve been a part of (3:30) The difference between Solutions Engineer and Account Executive demos (14:37) Why prep is so important in the demo process (29...
Mini Episode! Evaluating Sales Talent 26.02.2025 7:49
We'll be back next Wednesday with a full episode in a new series that focuses specifically on great nonprofit tech sales. In the meantime here's a mini-episode where Constant Method Co-Founder and Principal Consultant Mark Cross talks about the four essential categories of evaluating nonprofit sales talent. If you'd like to learn more, visit our website or follow us on LinkedIn
Season 1 Episode 5 - Whom to Hire, When w/ Special Guest Matt Moss 19.02.2025 50:42
In this episode we're chatting with Matt Moss, the leading expert in nonprofit tech recruiting, about the challenges of whom to hire when in order to grow and scale a company or new product and service in the nonprofit world. This podcast is for you if you are a startup or an established company trying to bring a new product or service to the nonprofit market and there are questions about whom to...
Season 1 Episode 4 - Ambulance Chasing 12.02.2025 40:00
Driven by the unprecedented changes to nonprofits and their funding, this episode addresses a sensitive but relevant topic in the tech-for-good space - Ambulance Chasing. How can for profit companies prospect into nonprofits and still win business while maintaining integrity? Constant Method Co-Founder Mark Cross speaks with Maria Clark, current SVP of Partnerships and Chief Evangelist for GoodUni...
Season 1 Episode 3: Nonprofit Fundamentals - The Vendors 05.02.2025 44:09
This is the final episode in a three-part series in the fundamentals in understanding nonprofits. The Constant Method team talks talking about the vendor landscape of nonprofits so if you haven’t heard the first two episodes in this series we would encourage you to go back and listen to those episodes. This episode will cover: 1. An overview of the vendor landscape and typical vendors nonprofits w...
Season 1 Episode 2: Nonprofit Fundamentals - The People 29.01.2025 55:51
In part two of our three-part Nonprofit Fundamentals series, the Constant Method team will talk more about the people who make nonprofits run. How do the roles & responsibilities of a nonprofit differ from a for-profit company? Who are the types of people that work for nonprofits? Who is responsible for the budget and how is it evaluated? Why are the social and emotional jobs, pains and gains...
Season 1 Episode 1: Nonprofit Fundamentals - The Market 22.01.2025 49:07
In this inaugural episode of The Profit Meets Purpose Podcast the Constant Method team will be starting a three-part series diving into the fundamentals of selling-to and supporting nonprofits. Part 1: What is a "nonprofit?" Part 2: How important is a nonprofits mission area of focus? Part 3: Why does the size of an organization matter? To learn more, visit us at constantmethod.com
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