The Profit Lifestyle for Fitness Entrepreneurs

Paid ads are getting harder. SEO is evolving faster than most gym owners can keep up with. And AI-driven search is completely rewriting how prospects discover local businesses. In this episode, Scott Carpenter sits down with Ray Leake and Jonathan Gafill of 97 Display — the team behind some of the highest-converting, SEO-optimized fitness websites in the industry — to break down what’s happening i...

How a 27-Year-Old Built 6 Gyms, a Statewide Equipment Company, and a New National Repair Service — with Colton Burt Ep 199: Small Town Domination — How 27-Year-Old Gym Owner & Equipment Expert Colton Burt Built an Empire Across Rural Wisconsin Core Themes: Building profitable gyms in towns of 500–5,000 people How to launch multiple locations with low overhead The power of saying YES to opportu...

Most gym owners think they need more leads. But what if your biggest opportunity isn’t marketing… It’s retention, loyalty, and how your team connects with clients? In this episode, Scott Carpenter reconnects with Sumit Seth — CEO of NAAMLY and one of the most connected people in the fitness industry. Their relationship goes back over a decade, all the way to the very first version of NAAMLY, and t...

The Habit-Based Coaching Framework Behind High-Ticket Renewals Every gym owner wants to change lives… But most are still stuck selling “workouts and nutrition plans” instead of the transformation clients truly pay for. In this episode, Scott Carpenter and Andy “Boy” Miller break down the real reason high-ticket programs work — and why clients happily pay $3K–$6K for a 9–12 week experience when it’...

Every gym owner thinks they need more leads. But what if the real problem isn’t your marketing — it’s your brand ? In this episode, Scott Carpenter and Andy “Boy” Miller break down why your brand message matters more than your next ad campaign… and how it could be the reason you’re attracting the wrong clients, wasting ad spend, and feeling stuck. They’ll unpack: ✅ The real difference between bra...

Every gym owner hits that moment where things should feel great — the classes are full, the community is strong, and the business is stable… but deep down, something feels off. You’re not failing — but you’re also not fully satisfied. In this episode, Scott Carpenter and Andy “Boy” Miller dive into that in-between stage — where your gym is doing well, but you can’t shake the feeling that you’re ca...

Somewhere along the grind of payroll, coaching shifts, and putting out fires… a lot of gym owners forget why they became entrepreneurs in the first place. In this episode, Scott Carpenter & Andy Miller get real about the bigger mission behind building a business — freedom, legacy, and living life on your terms — and what it actually takes to get there. This isn’t just strategy. It’s a gut-chec...

The 10K Weekend Playbook: How to Generate $20K+ in New Revenue Without Paid Ads Every gym owner eventually hits that moment: 👉 The HVAC dies. 👉 A key coach quits. 👉 A surprise bill hits your account. …and you suddenly need a fast $10K–$20K , like yesterday. In this episode, Scott Carpenter and Andy Miller reveal the exact organic marketing play they use (and teach gym owners) to bring in $10K–$...

Bringing on an operator or GM can feel like the scariest leap you’ll take as a gym owner. What if it fails? What if they don’t treat your business with the same care you do? And what if you can’t afford it? In this episode, Scott Carpenter and Andy Boimila break down exactly how to do it the right way. They share their own wins, mistakes, and the lessons learned from hiring (and sometimes failing)...

This week on the Profit Lifestyle Podcast, Scott Carpenter sits down with Angela Juliet Fornick Rossi and Michelle McKee, founders of Premier Functional Medicine. 💡 This is one of the most educational episodes yet , diving into the fast-changing world of hormones, peptides, and functional medicine—and what every gym owner and fitness entrepreneur needs to know. What You’ll Learn in This Episode:...

Most gym owners rely on their software dashboards… but the truth is, they suck. Mindbody, Zen Planner, PushPress—you name it. None of them give you the full picture. In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter and Andy Boimila explain why every gym needs a custom spreadsheet dashboard to track the real numbers that determine whether your model is winnable—or...

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with Scott Carpenter and Andy Miller! This episode hits home for every gym owner who’s ever said: 👉 “I don’t have enough leads.” 👉 “If I just had more leads, my problems would be solved.” The truth? “More leads” isn’t always the answer. In fact, chasing volume without clarity can keep you stuck in grind mode forever. Scott and Andy b...

🎯 Mindset is everything… but how do you actually define it, train it, and use it to change lives? Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your host Scott Carpenter! In this episode, Scott sits down (for the third time! ) with special guest Mark England , co-founder of Enlifted and one of the most respected mindset coaches in the fitness and coaching world. Mark is join...

The Gym Profits Summit | November 14–15, 2025 | Scottsdale, AZ This is it! In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter drops the official announcement for the Gym Profits Summit — happening November 14–15, 2025 at Venue8600 in Scottsdale, Arizona. This isn’t another conference filled with hype, fluff, and endless sales pitches. The Gym Profits Summit is a han...

💡 The Wealth Protection Playbook for Gym Owners 💡 Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila! This week we’re tackling a question nobody in the fitness industry ever talks about—but everyone should: what happens to your business and your family if you die? It’s a tough, uncomfortable topic, but ignoring it could devastate every...

📩 The Simplest Marketing Play You’re Not Using 📩 Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila! In this episode, we’re diving into one of the easiest and most effective marketing plays you can run today —the famous 9-word email. No tech, no funnels, no ad spend—just a simple question that sparks conversations and gets clients walk...

📢 Important: This episode was originally recorded for The Business of Strength Podcast hosted by Dan Goodman . In it, Scott joins Dan as a guest to share proven strategies for adding a high ticket mentorship offer to your gym — a move that can add $100K+ per year without increasing your membership headcount. We’ve added a short personalized intro so it fits right here in The Profit Lifestyle feed...

🔥 How Thinking Like a CEO Can Save (and Scale) Your Business 🔥 Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila ! In this episode, Scott and Andy reveal the hard truth: being a great coach isn’t enough. If you want a thriving fitness business, you must level up your CEO skills—or face some brutal consequences. They break down real st...

🏢 The Real Estate Blueprint for Gym Owners & Entrepreneurs 🏢 Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila ! This week’s episode is pure gold if you’ve ever dreamed of owning the building your gym operates in —or simply want to start building serious wealth outside your business. Scott breaks down exactly how he bought his gym...

🏢 Real Estate Tactics That Could Save (or Sink) Your Fitness Business Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila! In this episode, we’re diving deep into one of the most overlooked—but absolutely critical—topics for gym owners: lease negotiation . Whether you're opening a new location or staring down a renewal, the fine prin...

🔥 The Uncomfortable Question That Will Change Your Business Forever 🔥 Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila ! In this episode, Scott and Andy pull back the curtain on a tough but necessary conversation: what to do when you feel like you should be further ahead by now. Whether you’ve been grinding for 3 years or 30, that th...

🎯 Navigating the People Problem Every Gym Owner Faces 🎯 Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila! In this episode, Scott and Andy get brutally honest about the emotional rollercoaster that is hiring, training, and retaining staff. If you've ever felt crushed after a coach quit unexpectedly—or found magic in the perfect GM...

🎯 The Hidden Math That’s Killing Your Profit (And How to Fix It) 🎯 Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila! This week’s episode is a must-listen for every gym owner who’s grinding harder than ever—but still feels stuck. 💡 The uncomfortable truth? You might be running a business model that is literally designed to fail. Not...

🎯 How Fitness Entrepreneurs Can Recharge Without Burning Out 🎯 Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila! This episode is for every gym owner or business owner who's feeling overworked, under-inspired, and dangerously low on fun. It’s not your typical burnout talk—Scott and Andy are diving deep into how to reignite your pa...

🎯 The High-Impact Workshop Designed For Gym Owners, By Gym Owners 🎯 Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila! This episode is all about something we’re PUMPED to finally announce… We’re hosting a LIVE, in-person workshop this November 7–8 in Scottsdale, AZ — alongside the one and only Matt Wilber! 💡 This isn’t your average “...