Katie Crismale-Marshall
The Profit First Podcast Australia and New Zealand
TRANSFORM ANY BUSINESS FROM A CASH-EATING MONSTER TO A MONEY-MAKING MACHINE USING PROFIT FIRST METHODOLOGY
Author
Katie Crismale-Marshall
Category
Podcast website
Latest episode
May 6, 2026
Where to listen?
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Episodes
Episode 5: The Money Habit That Saves Your Business And Your Life with Mike Michalowicz 06.05.2026 32:12
Did you know your team’s biggest productivity killer isn’t skill or motivation, but money stress? Financial worry is the silent thief of business growth and here’s how to stop it. In this episode, Mike Michalowicz, author of Profit First, joins Katie to unpack his latest book The Money Habit. He reveals why financial stress isn’t just a personal issue but a business problem, and how clarity accoun...
Episode 04: Turn Busy Work Into Real Profit That Pays You Back with Laura O'Hagan 06.04.2026 30:04
Being fully booked doesn’t guarantee profit. Here’s how to fix the hidden leaks in your business. Running a business may look straightforward from the outside, but behind the scenes it’s a constant juggle of cash flow, expenses, and services that don’t always add up. In this episode, profit and growth consultant Laura O’Hagan reveals why so many business owners feel busy yet broke. She shares her...
Episode 03: Why Small Businesses Struggle With Profit (And How To Finally Fix It) with Nathan Rigney 31.03.2026 22:13
Are you working harder than ever but still not seeing profit? Here’s why (and how to fix it). In this episode, Nathan Rigney, a seasoned Profit First advisor and accountant, breaks down the psychology behind cash flow, why most business owners unknowingly sabotage their own profits, and how to finally take control of your finances without drowning in spreadsheets. Learn how to stop being a slave t...
Episode 02: Stop Cash Flow Chaos With Profit First with Steven Mulligan 23.03.2026 32:10
Running a business shouldn’t feel like drowning in numbers you don’t understand. In this episode, hospitality consultant and Profit First professional Steven Mulligan shares how he helps business owners cut through the overwhelm, simplify their finances, and finally see where their money is going. From breaking down complex reports into plain language to tackling the unique challenges of the hospi...
Episode 01: Fix Your Money Leaks And Build Profit Freedom with Dean Evans 16.03.2026 23:30
Stop chasing big jobs. Fix the leaks in your business bucket first. In this episode, Dean Evans from Workshop Whisperer reveals how auto repair business owners across Australia and New Zealand transformed their shops by embracing Profit First. You’ll learn why traditional accounting leaves you blind, how simple systems can give you control, and how discipline around cash flow can change not just y...
Snapshot #7: Beyond Profit First and Into Forecasting, Financial Teams, and Peace of Mind 25.02.2026 7:48
Profit First is brilliant … but it’s just the starting line. In this snapshot, Katie and Craig Minter dive into how financial peace of mind evolves from simple bank accounts into forecasting, team building, and money mindset shifts that actually free you to grow. Think of it as moving from “profit buckets” to a full-blown financial brain care model that keeps your shoulders relaxed and your busine...
Snapshot #6: The Profit First Shift That Shows You Exactly What to Fix in Your Business 17.12.2025 6:08
Most tradies think the money sitting in their bank account means they’re doing okay, until it quietly disappears. In this snapshot, Katie breaks down why that happens, and how the first Profit First principle (small plates) stops the bleed instantly. Then she dives into serving sequentially, the Profit First principle that confuses most business owners at first, but becomes the game-ch...
Snapshot #5: The Ripple Effect of One Smart Move 26.11.2025 9:28
Most business owners think long hours, high overheads, and constant pressure are just part of the deal. Jodi Porteous shows a different path. Once she implemented Profit First, her business became leaner, clearer, and easier to run. In this snapshot, Jodi shares how moving her operation fully online cut her overheads in half and strengthened the way her team works. A dedicated 1% community account...
Snapshot #4: You Don’t Need to Be a Financial Expert to Be Profitable 19.11.2025 5:44
You don’t need a finance degree to run a profitable business. You just need the right habits. In this episode, Katie Crismale-Marshall unpacks the biggest myth business owners believe: that you need to be a “numbers person” to take control of your finances. It’s just not true. Using real world examples and insights Katie explains how Profit First helps overwhelmed business owners shift from stress...
Snapshot #3: Busy, But The Profit Isn’t There? Here’s What’s Really Going On 12.11.2025 6:20
Making money but never seeing it? Let’s fix that In this snapshot episode, we unpack why profit so often disappears and how flipping the old accounting formula on its head can completely change your financial story. You’ll learn how to pay yourself first, set aside profit without starving your business, and finally start building a business that rewards you, not one that drains you. By the end of...
Snapshot #2: Designing a Business That Gives You Life (Not Drains It) 27.10.2025 6:46
Most business owners build their business around work, not their life. But what happens when you flip that? In this snapshot episode, Tracy Brockhoff shares how implementing Profit First transformed not just her numbers, but her day-to-day joy. Tracy rebuilt her business around how she wanted to live and found herself living an abundant life she never thought possible. Twelve months after starting...
Snapshot #1: The Growth Trap That’s Silently Killing Small Businesses 16.10.2025 10:34
Most business owners believe that growth means success. But what if the thing you’re chasing is actually what’s holding you back? In this eye-opening conversation, Katie and Profit First author Mike Michalowicz unpack why chasing revenue often leads to stress, not freedom. They talk about the moment every business owner hits after a few years in—when the hard work isn’t paying off like it should,...
Episode 13: Building A Business That Funds Your Life Not Drains It with Jack Sedgman 10.09.2025 21:23
Profit isn’t selfish - it’s your duty. In this episode with builder-turned-business owner Jack Sedgman, you’ll discover how Profit First turns the chaos of cash flow into predictable, stress-free growth. If you’ve ever felt like you’re working harder but still struggling to get ahead, this conversation will show you the simple money system that flips the script. We’ll explore how financial p...
Episode 12: What Profit First Really Does That Most Business Owners Miss with Christine Jade 03.09.2025 18:07
The real power of Profit First isn’t in the bank accounts. It’s in the shifts it creates in the way you think, plan, and grow. Running a business isn’t hard because of the work. It’s hard because of the money stress that never seems to go away. Cash flow feels unpredictable, financial decisions feel heavy, and growth often feels out of reach. That’s where Profit First comes in, but not in th...
Episode 11: Why Waiting To Fix Your Business Finances Costs You More Than You Think with Najma Khan 25.08.2025 23:06
Debt, chaos, confusion? Say goodbye. Profit First is the system that turns the tables on your business finances, starting right now. In this episode, Najma Khan shares how Profit First transforms not just the way you handle numbers, but the way you live your life as a business owner. You’ll hear practical strategies for clearing debt, creating financial clarity, and finally paying yourself what yo...
Episode 10: The Financial Strategy That’s More Important Than Profit with Craig Minter 18.08.2025 27:49
Running a business isn’t just about profit margins and tax time. It’s about peace of mind. And that’s where this conversation with Craig Minter, founder of Healthy Business Lab, hits deep. If you’ve ever felt like the numbers are stacked against you, or that traditional accounting leaves you more confused than clear, you’re not alone. Craig’s take on “financial brain care” will challenge eve...
Episode 09: How Profit First Turns Financial Stress into Predictable Business Freedom with Tracy Brockhoff 07.05.2025 17:48
If your business feels like a constant scramble for cash, there's a better way, and it’s simpler than you think. In this episode, Tracy Brockhoff shares the moment she realised her clients’ seasonal cash flow struggles were quietly dragging her down too. We talk about mindset shifts, client resistance, real-life implementation stories (not just theory), and how embracing Profit First not only resh...
Episode 08: How One Accountant Rewrote the Rules of Business Finance with Jodi Porteous 23.04.2025 26:50
If you’re exhausted from holding it all together, this episode is your reminder that it doesn’t have to be this hard. A calmer, more profitable way is possible, and it starts with the next step you actually take. In this episode, Jodi Porteous, founder of Northwest Accountancy, shares her transformative journey from financial stress to sustainable success. Discover how she implemented Profit First...
Episode 07: Profit First Mindset: How Profit First Has Very Little to Do with Numbers and Everything to Do with Mindset 16.04.2025 14:46
This episode hits where most financial advice misses: mindset. We’re unpacking Profit First and diving deep into why profit isn’t just a math problem. It’s a habit. If you’ve ever felt stuck in survival mode, told yourself you’re “just not a numbers person,” or struggled to take a wage while running your business flat out, this one’s for you. Katie gets real about what it actually takes to b...
Episode 06: Certified for Success: How Profit First Transforms Your Business & Clients 10.04.2025 14:18
When your work starts to feel more like a grind than a calling, it’s time to ask the question: What if the very thing you teach your clients is exactly what you need to implement yourself? In this episode, we unpack why Profit First isn’t just a system for your clients. It’s the upgrade your own business model’s been waiting for. You’ll hear why burnout is NOT a badge of honour, how Profit First h...
Episode 05: Tired of Feeling Out of Control? How Profit Distribution Day Creates Financial Stability 02.04.2025 13:43
This episode is your permission slip to celebrate even the tiniest profit, because tiny adds up fast when it’s backed by consistency and intention. Today, Katie gets real about Profit Distribution Day, starting with just $112 and the mindset shifts that made it meaningful for her. She walks you through how to treat that 1% like the powerhouse it is, what NOT to do with your profit, and how this qu...
Episode 04: How To Stop Making Profit First More Complicated Than It Needs to Be 26.03.2025 11:05
Before you abandon Profit First, listen to this. In this episode, Katie pulls back the curtain on the five Profit First mistakes that sabotage your cash flow, trip up your consistency, and keep you broke, stressed, and wondering “What am I doing wrong?” If you’ve ever set up Profit First and felt more confused than confident, this one's for you. Katie shares the straight talk you need, plus...
Episode 03: Why Your Business Isn’t Profitable (And How to Fix It for Good) 19.03.2025 15:41
Running a business can sometimes feel like a never-ending treadmill. You’re working harder than ever, but somehow, the money just disappears. Sound familiar? In this episode, we’re diving into the four core principles of Profit First, a game-changing framework that offers a new perspective on how you manage your money. Whether you’re constantly stressed about taxes, struggling to pay yoursel...
Episode 02: Forget the Growth-at-All-Costs Mindset and Build a Profitable Business Instead with Mike Michalowicz 05.03.2025 43:32
Most business owners think they have a revenue problem, but what they really have is a profit problem. Today, we’re diving into a game-changing conversation with Mike Michalowicz, the best-selling author of Profit First, a method that transforms cash-strapped businesses into profitable, sustainable companies. Mike shares how a single overlooked sentence in his first book led to a global movement,...
Episode 01: How To Pay Yourself First and Still Grow Your Business 27.02.2025 13:34
Your business is making money, so why is your bank account empty? If you’ve ever looked at your bank account and wondered, ‘Where did all the money go?’ you’re not alone. Most business owners pour their energy into growing revenue but end up with little to show for it. In this episode, we’re flipping the script on business finances with Profit First, a system that ensures you're not ju...
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