Lifesight

The Profit and Proof Podcast

Business EN ↓ 6 episodes

The Marketers Growth PlaybookThe Profit and Proof Podcast is for marketers and growth leaders who need to prove what actually drives results. Each episode breaks down real-world marketing decisions through the lens of marketing measurement, incrementality, attribution, marketing mix modeling (MMM), and marketing ROI.Hosted by Joie Roberts, the podcast features candid conversations with CMOs, growth leaders, and operators on what is truly driving performance and how to make decisions that stand up to scrutiny.

Author

Lifesight

Episodes

Humans of Measurements: Navigating Modern Marketing Measurement with Professor Koen Pauwels 09.07.2026 29:15

In this episode, Rajeev Nair Co-Founder and CPO at Lifesight, engages with Professor Koen Pauwels to explore the evolving landscape of marketing measurement, the role of AI, and the importance of long-term metrics. Gain insights into the democratization of marketing models, standardization challenges, and the future of attribution and experimentation. Key Topics: The shift from deterministic to pr...

Why Marketing and Sales Still Don’t Align and What It’s Costing You with Tony Wiedenski 16.06.2026 27:28

What happens when marketing and sales stop operating in separate worlds and start working toward the same outcome? In this episode of The Profit and Proof Podcast, Tony Wiedenski , Founder of Rev Up Sales , joins Lifesight's Joie Roberts to break down why so many organizations struggle with sales and marketing alignment and what it takes to build a revenue-focused go-to-market strategy. Tony s...

When Dashboards Lie with Rohit Maheswaran 27.05.2026 24:29

In this episode of The Profit and Proof Podcast, host Joie Roberts and Lifesight Co-Founder Rohit Maheswaran discuss the critical gaps in modern marketing measurement. They explore the disconnect between marketing data and actual growth, the challenges posed by the evolving digital landscape, and the importance of aligning marketing efforts with finance. Rohit emphasizes the need for marketers to...

Mastering AI Search: The New Frontier for Brands with Niket Shah 15.05.2026 21:57

Summary In this episode, Niket Shah , co-founder of Acceler8 Labs , sits down with Joie Roberts and shares insights on how AI, platform shifts, and tighter budgets are reshaping growth strategies for brands. We explore the evolution of search with AI, the importance of efficient scaling, and how brands can leverage new tools for long-term success. Key Takeaways The Evolution of Search and AI Adver...

Smarter Data Inputs for Better Algorithm Performance with Anni Salo 07.05.2026 22:47

In this episode of The Profit & Proof Podcast, Joie Roberts chats with Anni Salo , co-founder of Tracklution , about transforming how marketers handle data quality to enhance algorithm effectiveness. They explore the challenges of data and AI adoption, emphasizing smarter inputs over sheer volume for improved marketing outcomes. Key Topics: The importance of data quality versus quantity in mar...

Trust-Based Selling: Uncovering the Truth to Drive Revenue with Ari Galper 30.04.2026 24:49

This is a marketing podcast about what actually drives revenue - covering attribution, pipeline, and how to connect performance to real business outcomes. In Episode 1 of The Profit and Proof Podcast , Joie Roberts sits down with Ari Galper to break down why most sales and marketing conversations fail and how shifting to trust-based selling changes outcomes. If your pipeline looks strong but reve...