The Product.Live

إدارة المنتجات كمنظومة متكاملة: من التفكير للتنفيذ في سوق MENA🎟️ MENA Product Summit – Group Tickets👥 جايين كفريق؟• مجموعة 4 أشخاص: 750 جنيه للفرد• 5 أشخاص أو أكتر: نفس السعر (750 جنيه للفرد) بتذكرة مخصصةلإنشاء تذكرة جماعية لـ 5 أفراد أو أكتر، تواصلوا معانا مباشرة:https://wa.me/201200071481Product Management as a System: Mindset, Governance, and Community in MENAفي الحلقة دي من The Product. Live،...

إعادة تعريف البرودكت في سوق معقد: دروس من بناء Nawy Redefining Product in Complex Markets: Lessons from Building Nawy 🎟️ احجز تذكرتك لقمة MENA Product Summit 2026 في القاهرة: ⁠https://www.prdkt.plus/summit26#tickets⁠ 📚 سجّل دلوقتي في الدفعة الجديدة من P+ Product Craft Masterclass : ⁠https://www.prdkt.plus/productcraftmasterclass⁠ في الحلقة دي من The Product. Live، عمر سلام بيستضيف شريف حامد ، Sen...

فن التواصل في إدارة المنتجات: ازاي نحكي قصة تقنع وتوصّلMastering Communication in Product Management with Abdo Wahbaفي الحلقة دي من The Product. Live، عمر سلام بيستضيف عبدو وهبة في نقاش ممتع وواقعي عن فن التواصل في عالم البرودكت مانجمنت — واتكلمنا عن إزاي الـstorytelling مش بس وسيلة للإقناع، لكن أداة للتأثير والفهم العميق.عبدو شارك تجربته الشخصية في المجال، وإزاي التواصل الفعال مش بس بيعتمد على ال...

في الحلقة دي من The Product. Live، عمر سلام بيستضيف نهى شفيق في مناقشة عميقة حوالين العلاقة بين فرق البرودكت والإنچينيرينج، وإزاي التعاون الحقيقي بينهم ممكن يغيّر نتايج المنتج بالكامل.اتكلمنا عن التوازن بين الكرافتس المختلفة، وإزاي نخلق لغة مشتركة بين فرق التصميم، البحث، والإنچينيرينج، علشان نوصل لتجربة مستخدم أقوى، وفريق أكثر انسجامًا.ونهى شاركتنا من خبرتها الواسعة في بناء فرق إنچينيرينج قوية تشت...

في الحلقة دي من The Product. Live، عمر سلام بيستضيف ندى النادي عشان نتكلم عن الدور الحقيقي للـ UX Writing في صناعة المنتجات. مش مجرد كتابة، لكن عنصر استراتيجي بيربط بين فرق الـ Product والـ Engineering والـ Design، وبيساعد على خلق تجربة مستخدم سلسة وواضحة. ندى شاركتنا رؤيتها عن إزاي الكلمة الصح في السياق الصح بتبني ثقة، وبتفرق في رحلة المستخدم والنجاح التجاري للمنتج.✨ 3 نقاط أساسية:الـ UX Writing...

في الحلقة دي من The Product. Live، عمر سلام بيستضيف مراد صالح قائد المنتجات في تسلا، وبيحكوا عن مفهوم ثقافة البرودكت والعقلية اللي فعلاً محتاجها أي برودكت مانجر في الواقع بعيد عن النظريات المثالية. مراد شارك قصص من رحلته من مصر للشركات الناشئة، لزالاندو في برلين، ولحد تسلا، وازاي التجارب دي علمته إن الشطارة مش في اللقب لكن في طريقة التفكير والتأثير. الحوار ده بيوضح ازاي البرودكت مانجر الشاطر بيبني...

Flipping the Coin: Unlocking MENA’s Unique Potential with Marwa Mabroukقلب الطاولة: إزاي نقلب التحديات لفرص في الشرق الأوسط مع مروة مبروكIn this episode of The Product. Live, Omar Sallam hosts Marwa Mabrouk to explore the powerful idea of “flipping the coin” — turning challenges in the Middle East into opportunities, and rethinking traits that are often criticized in our society as unique differen...

In this episode of The Product. Live, Omar Sallam hosts Nadine Mansour to explore what it really takes to be a competitive product manager — التعريف الحقيقي للشطارة في مجال الـ Product. Nadine shares her unique perspective on the contrast between theory and practice in day-to-day product management, along with real stories from her experience at Instabug, Intercom, and Runway. They discuss how to...

In this episode of The Product. Live , Omar Sallam hosts Samer El Sahn, a seasoned product leader with extensive experience scaling high-impact products and building the organizations that power them across the Middle East. The conversation dives deep into the challenges and strategies of managing growth at scale, the leadership mindset required to sustain success, and the unique dynamics of produ...

In this episode of The Product. Live, Omar Sallam sits down with Mai Medhat — a trailblazer in MENA’s startup ecosystem — to explore her journey from co-founding Eventtus to building AI-powered SaaS products with her newest venture, GinniAI.They reflect on:* Her leadership through major strategic pivots at Eventtus* How to practically build AI SaaS products* The exciting and unique opportunities f...

In this episode of The Product. Live, Omar Sallam sits down with Sohaib Thiab, one of the early pioneers of the Middle Eastern startup scene, to talk about his journey across startups, scale-ups, and global tech corporations. Sohaib shares stories from his early days launching ambitious ventures in Jordan in the early 2000s—contributing to iconic companies like Yahoo Maktoob and Tamatem—before tra...

In this episode of The Product. Live, Omar Sallam is joined by Muhammed Zaulifqar, a seasoned product leader based in Riyadh, to explore the unique nature of practicing product management across the MENA region. Together, they dive into what makes product craft truly meaningful in fast-developing markets like Saudi Arabia and the broader Middle East. From cultural dynamics to regulatory frameworks...

تصميم الابهار: إزاي تبني منتجات ما تتنسيش مع نسرين شنجلIn this episode of The Product. Live, Omar Sallam hosts Nesrine Changuel, a world-class product leader known for her work on Skype and Google Chrome, to talk about her upcoming book on product delight and her approach to building experiences that users love. They dive into the real meaning of delight in product design—beyond UI polish—and how...

في الحلقة دي من The Product. Live، عمر سلام بيستضيف مو صلاح – رائد أعمال ومستشار ومؤسس في مجال الستارت أبس – في مناقشة قوية عن ريادة الأعمال، إدارة المنتجات، والاستثمار في عصر الذكاء الاصطناعي.هنتكلم عن:✅ إزاي تفهم إدارة المنتجات في السياق الحقيقي للبزنس✅ صفات الريادي الناجح ودوره في بناء الفريق✅ المشهد الاستثماري في مصر، إفريقيا، والمنطقة✅ إزاي تختبر فكرة الستارت أب بتاعتك وتلاقي الـ Market F...

In this episode of The Product. Live, Omar Sallam sits down with Tamer Sabry, a seasoned product leader and deep thinker in the space, to unpack the layers of product clarity, methodology, and the evolving role of AI in localized markets. We explore the foundational elements of product management—from problem validation and product sense, to aligning vision, mission, strategy, and roadmap. Tamer a...

In this special live episode of The Product. Live, recorded on stage at the MENA Product Summit 2025 in Cairo, Egypt, we sit down with Ahmed Wafaey, product leader and thought provoker, for an unfiltered and bold discussion around the most common misconceptions in product management. From the illusion of perfect decision-making to how a roadmap should be followed, we tackle the mindsets, mantras,...

In this episode of The Product. Live, we explore the overlap between Customer Value Management (CVM) and Growth Product Management with Islam El Tiar, a seasoned product leader with deep expertise in growth strategies, customer retention, and value-driven product management. 🌟How do CVM and Growth PM complement each other in maximizing customer lifetime value? What frameworks help product teams b...

In this episode of The Product. Live , we dive deep into the balance between strategy, execution, and commercialization in product management with Farida Adly , a seasoned product leader, mentor, and strategist . 🌟 How do you craft a strong product strategy while ensuring flawless execution and commercial success ? Farida shares her expertise on aligning business goals with product vision , maint...

In this episode of our podcast, we host John Maher, a seasoned product leader with a rich background in engineering. John shares his unique journey from engineering to product management, discussing how these two functions can and should work closely together to build successful products. Drawing on his experience, John offers valuable insights into the collaboration between product and engineerin...

In this candid and unscripted episode, we sit down with Randy Silver, an experienced product leader and consultant, to discuss the key elements of product leadership, strategy, and the craft of product management. Randy shares his unfiltered thoughts on what it truly takes to succeed as a product leader, how to develop a strong product strategy, and the importance of continuously honing your skill...

In this episode of our podcast, join us as we delve into the world of product management with Iman ElNashar. From her own career journey to the broader frameworks of product management, Iman shares comprehensive insights that span the technical and psychological aspects of the field. The discussion evolves into an in-depth exploration of the psychological factors that influence product management,...

Navigating Product Discovery and Strategy with Tim Herbig Dive into the intricacies of product management with Tim Herbig, a seasoned product leader and author, in this enlightening episode of The Product. Live podcast. From the fundamentals of effective discovery to the nuances of crafting impactful strategies, Tim shares his extensive expertise and practical insights. This discussion covers ever...

Join us on the latest episode of The Product. Live "The Experience of Building Products," where I host Dalia Badran, the Head of Product Experience at eXtra. Dalia brings her extensive expertise in overseeing a multifaceted team of Product Managers, Designers, and UX Writers at the leading electronics retailer in the Middle East. In this episode, Dalia delves into the art and science of collaborat...

An amazing special 15th episode of The Product. Live where I has the honor of hosting the godfather evangelist of modern Product Management, Marty Cagan, Author of the top 3 internationally recognized Product Management books INSPIRED, EMPOWERED & TRANSFORMED in a conversation that not only focused on his latest published book, but also personal development in product and the future of the ind...

The Story of Fintech Evolution in Egypt Join us for an illuminating conversation with Karim Riad, Senior Director Enterprise Products at Fawry and x-CPO & Founding Member at Klivvr, as he takes us on a journey through "The Story of Fintech Evolution in Egypt." Karim shares his firsthand career experience, starting from the early days of Fawry, the pioneering fintech company in Egypt in the ear...