The Product Boss with Jacqueline Snyder

Welcome back Product Bosses! Let’s talk about something every business owner dreads but few know how to fix: unpredictable sales. One day you're making money, the next you're refreshing your shop wondering where everyone went. In this episode, I’m walking you through the real reason your sales feel scattered—and the one mindset shift that could stabilize your entire business. This isn’t about hack...

Hey hey, Product Bosses! If you’ve been struggling with inconsistent sales and wondering if your product lineup is part of the problem, this episode is for you. I’m joined by Caley Morris, the founder of Caley-Beth, a Toronto-based body care brand known for its soap-free, zero-waste products. While Caley has seen great traction in in-person markets, she’s now ready to create more steady income thr...

Welcome back Product Bosses! Does your business feel like a roller coaster ride—one month you're making great sales and the next you're wondering what went wrong? You’re not alone, and in this episode, I’m here to help you get off that unpredictable sales cycle and into a place of steady, consistent growth. I’m breaking down the five most common reasons why your product-based business may be feeli...

Hey hey, Product Bosses! We’re pressing play again on one of our most impactful coaching sessions—because the strategies we uncovered here are truly timeless. Do you ever feel like you’re offering so many products but aren’t sure what’s really sticking? You’re not alone. In this coaching session, I sit down with Ashleigh, the founder of Teal Meal , a brand creating eco-friendly, non-toxic baby pro...

Welcome back Product Bosses! Are you hearing all the chatter about tariffs and wondering what it means for your small business? In this episode, I’m diving deep into the proposed Trump tariffs and how they might impact physical product-based businesses—especially those that rely on importing materials or finished goods. But before you panic, let me be clear: this isn’t a fear-based conversation. I...

Hey hey, Product Bosses! In this episode, I’m coaching Asli Wade of Boutique Butterlu—one of my incredible Inner Circle Masterminders. Asli is an Etsy veteran who built a nearly million-dollar business selling personalized picture frames and custom gifts. But after Etsy’s algorithm shifted and her sales started slowing, she found herself wondering: Should I start selling on Amazon? As we explored...

Are you building your product-based business around what you want—or what your customers truly need? In this episode, I uncover one of the most common mistakes entrepreneurs make: creating products and marketing strategies without truly understanding the customer on a deeper level. If your sales feel slow, your messaging isn’t landing, or you’re feeling stuck in what to make next, this episode mig...

Welcome back Product Bosses! What do you do when your business is restricted from running ads — but you still need to grow? That’s exactly the challenge Dr. Angie Krause is facing. As a telehealth veterinarian and founder of Boulder Holistic Vet, Dr. Angie sells CBD supplements and holistic products for pets. But with ad bans on hemp-related products and a big drop in SEO traffic, she’s feeling st...

It’s 2025! You’re finally ready to take the plunge into entrepreneurship. Or maybe you’ve been working on the “next big thing” for a while now, but are stuck on how to get it off the ground. Guess what… you can do it! And I’m here to help. In this episode, I’m breaking down the key steps to turn your amazing idea into a successful online business. My family comes from a long line of entrepreneurs....

Welcome back Product Bosses! Do you struggle to find enough time to focus on your company? Michelle Moser, the founder of Sunshine & Saltwater, is ready to take her business to the next level but feels like she just doesn’t have the time between her full-time job and the growing list of products she sells. Her business, a coastal lifestyle brand that began as a t-shirt company has expanded int...

What if I told you that your handmade business has the potential to reach a million dollars in revenue? I know that might sound impossible, especially if you’re feeling maxed out just trying to keep up with orders. But here’s the thing—growth isn’t about working harder; it’s about working smarter. In this episode, I’m diving into what it really takes to scale a handmade business without burning ou...

After 10 years in business, Nicole, the owner of Masion Brocante (May-zohn Berh-cont), knows the ins and outs of her product line—but she also knows there’s always room for growth. In this coaching session, we dive into pricing strategies, improving margins, and the small but impactful shifts that can lead to big results. Together, we explore how increasing her average order value, expanding into...

Have you ever felt like you’re not enough? No matter how much you accomplish, that little voice of self-doubt still creeps in? I know that feeling all too well, and in this episode, I’m sharing my personal journey of self-discovery, the struggles I’ve faced, and the mindset shifts that have helped me move forward. Life is full of highs and lows, but I’ve learned that embracing both—the wins and th...

If you've ever felt stuck in your business, unsure whether to pivot or push forward, this episode is for you. I chat with Kayleigh, the owner of Inspired to Enrich, to coach her through the challenges of scaling her business selling Story Coins. Like many entrepreneurs, Kayleigh is questioning whether she should refine her existing product or shift to an entirely new business idea. Together, we br...

If you’re relying on just one sales channel to run your business, it’s time for a wake-up call. In this episode, I break down why putting all your eggs in one basket can put your business at serious risk—especially in 2025, where consumer shopping habits are shifting faster than ever. I share insights from industry experts and real-world examples of businesses that have successfully scaled by dive...

Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on what sells best while keeping her customers engaged. We dive into how narrowing her product offerings, creating an exper...

Welcome back, Product Bosses! Have you ever had a million-dollar idea but never acted on it? You’re not alone. In this episode, I dive into why so many brilliant ideas never make it past the “what if” stage and how fear, self-doubt, and waiting for the perfect moment keep entrepreneurs stuck. But here’s the truth—success comes from action, not overthinking. If you’ve been sitting on an idea, wonde...

Welcome back, Product Bosses! If you've ever wondered why people visit your website but don’t click buy , you're not alone. In this episode, I coach Lindsey, a jewelry designer who has no trouble selling in-person but struggles to convert online visitors into paying customers. We dive into what makes an online brand stand out, how to create an experience that draws people in, and why an emotional...

Welcome back, Product Bosses! If you’ve ever felt stuck waiting for the “right time” to take action, this episode is for you. I’m diving into the reality of uncertainty—how it’s always present and why it doesn’t have to hold you back. Instead of seeing uncertainty as a roadblock, what if it’s actually the push you need to take control of your future? The truth is, stability is an illusion, and the...

Welcome back, Product Bosses! In this episode, I sit down with Elizabeth from Brighton House Decor as she navigates a major shift in her business—moving from event decor to watercolor illustrated products. Change can be exciting, but it also comes with challenges, especially when it comes to pricing, sales strategies, and growing wholesale accounts. We dive deep into what it takes to expand her wh...

Welcome back, Product Bosses! We’ve all heard the advice about finding balance between life and work, but what if balance isn’t the goal? In this episode, I dive into the concept of the Blended Life —a new way of thinking that helps entrepreneurs, especially women, integrate their personal and professional lives without constantly feeling pulled in different directions. Instead of striving for per...

Welcome back, Product Bosses! If you’ve ever felt like you’re throwing everything at the wall to attract customers but aren’t seeing the sales you want, you’re not alone. In this episode, I coach Kendra from KB Naturals on how to build stronger connections with her ideal customers and turn engagement into real growth. She’s already seeing success through Instagram and referrals, but we dig into ho...

Welcome back, Product Bosses! If you’ve been trying to grow your product business on your own, struggling with trial and error, and feeling stuck, I see you. The truth is, most product-based business owners spend years trying to figure things out, wasting time and energy when they don’t have to. In this episode, I’m sharing why diversifying your sales channels is essential and how having a structu...

Welcome back, Product Bosses! If you’ve ever struggled to translate in-person sales success into a thriving online business, this episode is for you. I’m coaching Ellie, an incredible watercolor artist, through the challenges of selling online—from figuring out where her website traffic is coming from to improving conversion rates and keeping customers engaged through email marketing. One of the b...

Welcome back, Product Bosses! Today, I’m getting real about the challenges of blending life and business—because let’s be honest, balance is a myth. As women juggling so many responsibilities, it’s easy to feel overwhelmed, especially during high-stress moments. I’m sharing my personal experience with anxiety and panic attacks, including how I’ve managed them during crises like wildfires, and the...