The Product Boss with Jacqueline Snyder

You are in for a treat today - you’re tuning into Day 1 of the Rock Your Holiday Promotions Challenge. This is super special access to the audio of our video training of our FREE 5-day challenge that over 10k product bosses go through every year to make their holiday season epic. Today, you can listen to the very first day of the Rock Your Holiday Promotions Challenge and if you love it, we invite...

While walking her dog the other day, Jacqueline spoke to a neighbor who asked her a frequently asked question: “I’ve made a product. Now what?” Trying to wrap your head around the “what now?” steps can keep you stuck, so we thought we’d break down the fundamentals that you need to think about so you have a roadmap from conception and creation, right through to becoming a (thriving) company. ...

Today, we're inviting you to tap into a millionaire mindset of growing by way of multiplication over addition. This is the “entrepreneurial math” we’re referring to. This episode is a segment taken from our weekly “Bosses and Breakfast” live sessions, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages.  We reflect on some golden nuggets of wisdom from "Miracle Mornin...

The 80/20 rule lets you divide and conquer your business strategy by streamlining your efforts, so you invest your time, energy, and money where it counts.  Tune in to hear how we apply the 80/20 rule to business and help you push your best sellers forward. Focusing on the products that embody your concept will make your company memorable in a saturated market.  After this episode – and...

When it comes to scaling your product business as a maker, manufacturer, or retailer, it really is a case of “seeing is believing.” As coaches, we’re fortunate to see incredible success stories from our community, so we thought we would present a select few today, so you feel and hear the real world potential.  We examine how b.e.happe designs grew her hat knitting company while traveling wit...

Sometimes it’s hard to find the sweet spot between inspiration and distraction. In this episode, we delve into an issue that all business owners face at some point in their growth trajectory: imposter syndrome! When it comes to decision-making, it’s important that you (and only you) are in the driving seat, and you’re asking the right questions to reach your unique goals.  Tune in to gain tip...

We all want to know that we can make a million dollars, so we're debunking outdated myths around the makers' business model to help you feel inspired to build and scale your company to its full potential.  First off, makers do not have to make everything they sell. Outsourcing does not depersonalize your connection to the brand or dilute your product's value.  Secondly, makers can be mil...

This year is flying by, so we thought it would be a great time to check in with ourselves and make sure we’re making the right decisions to reach our end-of-year goals. With the holiday season creeping up on us and consumer spending on the rise, it’s time to set priorities so we can end this year on a high.  Listen in to find out how we’re clearing our schedules and getting our to-do list don...

The back-to-school season is upon us, so get ready to sharpen your pencils, your business strategy, and your bottom line with our FREE live 3-part workshops to get you holiday ready.   Tune in to hear how we're conquering the pain points most product-based businesses deal with during this sales quarter and how you can do more than ever without sacrificing time spent with those you love. ...

Last year, consumers’ values and shopping habits transformed drastically. As brick-and-mortar establishments were put on pause and the world went online, we reached out to our community, evaluating their needs during these unprecedented times. Our mission was to find a solution that made a real difference to small businesses.  The seed for the Small Business Shopping Directory and Shop 1 in 5...

Paid vs. organic marketing has been popping up in many of our mastermind coaching sessions recently, so we thought we’d dedicate an episode to how to integrate paid and online marketing in your business.  Creating business agility is crucial when building a brand, and it’s essential to spread your resources across your buckets, so you don’t go into shock when one marketing funnel comes to a s...

After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re diving into the backend of Google and exploring the different ways you can improve your visibility as a small business on Google search results.  Most of us have a vague idea of what a keyword is; we use them whenever we’re searching for the latest must-...

Ep. 281

Ep. 280 Today we are re-airing one of our most important episodes! We're answering one of our most popular questions we get ALL THE TIME: "How do I grow my email list?" In this episode, we are here to help with tips for you to get more email subscribers and start using your list as your new superpower! -- Brought to you by the Shop 1 in 5™ Pledge ! Commit to making 1 in 5 of your purchases from a...

Ep. 279 Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something you love - in the short-term and long-run. This episode is all about the fundamental questions in manufacturing. We break down the 8 important questions you should ask each manufacturer or contractor to make sure its the right one for you - when yo...

Ep. 278 Christmas in July? Yes, it's time to start thinking about the holiday season! We are re-airing one of our favorite episodes today and while you'll hear us refer to 2020, the takeaways and a-ha's still ring true and will help you make an impact this year. We answer some of your holiday content questions like "How do I engage with my customers without sounding sales-y?" "How do I connect wit...

Ep. 277: Today we’re teaching YOU The 3 Secrets to Growing Your Product-Based Business Sales and Visibility for more profits. What questions to ask yourself about your business to ensure your systems and processes are laying a good foundation. If you want your ideal client to not only find you but become a raving fan and learn how to diversify your revenue streams, this episode is for you! -- Brou...

Ep. 276:  Our special guest today is Lynsey Thornton, Managing Director of US West @ Shopify​. With a background in design, project management, and business, she focuses on building high capacity, cross-functional teams in growing tech companies. She created the first-ever UX Research team and as her focus shifted, she moved into the role of General Manager for Core Product, building the comp...

Ep. 275: In today's episode, we're reairing one of our favorite episodes ever, Hard Truths to Growing a Product Biz Today.  If you're new here, we are so excited to share one of our most popular episodes ever with you. If you're a longtime listener, we still encourage you to tune in and listen. You never know what new lessons and "aha" moments might stand out to you now that didn't before. Be...

Ep. 274: We are SO honored to welcome Cat & Nat, co-hosts of #MOMTRUTHS Podcast, on the show today! These fellow biz besties & business partners are an incredible duo that know how lonely and isolating motherhood can be and they share it truthfully, honestly, and with comedy. Their hilarious honesty and friendship have led to an incredible career as podcasters and now as product bosses wit...

Ep. 273: In today's episode, we're reairing one of our most popular episodes of all time, The 30 Second Video That Converts to Sales - Without Sounding Sale-sy . If you're new here, this episode will give you a freebie that will help you stand out. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't b...

Ep. 272: Today we're sharing a conversation we had with not one, but  two, very special guests - Angie & Mike Lee, the brother and sister partnership behind Soul CBD. Together, they created a product-based business to help people with natural products. With different and unique backgrounds, Angie & Mike have grown an incredible business that provides relief to millions of people. In t...

Ep. 271: In today's episode, we're reairing one of our most popular episodes of all time, Your Customer's Journey . If you're new here, this episode will help you understand your customer's journey to buying. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before! Knowing your customer's journey i...

Ep. 270: In this extra special episode, we're joined by expert PR Strategist, Sabina Hitchen! As an entrepreneur, public speaker, and publicity strategist, Sabina is dedicated to amplifying the voices of small business owners. With her business, Press for Success, she's able to help turn business owners into PR pros. Today, she's sharing her wealth of knowledge on how to feel confident in knowing...

Ep. 269: In today's episode, we're reairing one of our most popular episodes of all time, 3 Simple Ways to Boost Your Product Sales . If you're new here, this episode will give you three ways to boost your product growth and sales. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before! So often w...