The Product Boss with Jacqueline Snyder

Today, we highlight the amazing work of Masterminder, Ashley Viola, who founded Meridian in 2016 and has since grown it into an amazing, highly sought-after producer and purveyor of beautiful, handmade home decor pieces. Ashley started her career working with the world famous Muppets. Specifically, she was a producer and director on Sesame Street, tasked with finding ways to produce content and gr...

Happy Thanksgiving! We recently became investors (for the first time!) after being invited to become part of Lite Pink, a new beverage line run by women, for women. The journey has been way more complicated than we ever imagined, so we wanted to share our story so that you can learn a little bit about what to expect when you invest, and why you should do it!  Investing is one of those topics...

In our Bosses & Breakfast live show, we discussed the ways that businesses, big and small, are already starting to market for the holiday season, what you can learn from them, and what you should be doing, yourself. It went down so well that we wanted to bring you a snippet from the show and encourage you to go and watch the full thing! Christmas is here! It’s not even Thanksgiving yet, but al...

Cyber Five is upon us. Starting with Thanksgiving, we’re about to see five of the busiest shopping days of the year, so what can we do to make sure we’re prepared, and make the most of them? Thanksgiving used to mark the beginning of the holiday shopping season. Nowadays, it’s more like a midpoint. Don’t be afraid to start early, and do things in a way that suits you. Some people treat all of Nove...

Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish & Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, she’s sharing even more of that wisdom through her book, The Desired Brand Effect: Stand Out in a Saturated Market with a Ti...

Anyone who’s run any sort of ads in the last couple of years (or just pays attention to marketing industry news) will know that Facebook recently went through a huge iOS change and ads no longer perform the way they used to. So what other options are there for marketing, either without Facebook or on a budget? Your social media strategy can practically become a form of advertising on its own, not...

What’s moving you forward, and how are you driving your results?  We addressed this question in a recent Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages) and simply had to share it with you all. Tune in to learn how to activate the results you want through smart investment that efficiently uses your time and money. We unpack how to start assigning respo...

The end of the year is a time for reflection and relaxation. For product bosses, though, it's the busiest time of the year. We go, and go, and go, and go – often for the sake and benefit of others, our business, our customers, and our futures. But, what about right now? We can’t forget to take account of the good work being done and consistently reward ourselves for putting forth the effort to mak...

We sit down with fellow female founder and entrepreneur Debbie Hodge to showcase her new product business, Stitched Stories. Launched during the pandemic, Debbie seized control of a difficult situation and turned it into something special that’s now enjoyed by countless people across the country.  Debbie took an old hobby and turned it into something even the TikTok generation can get behind....

Social selling (selling products and services on social media) is on the rise, and we predict it will be even more popular next year. To get you on board, we’re revealing the top three ways to drive sales on Facebook and Instagram, with tried-and-tested strategies for connecting with your audience on posts, ‘lives’, and DM’s. The best part is you can start right now, wherever you’re at on your soc...

Words matter! How you describe your product business is one way to direct how you show up within your brand. In this snippet from our Bosses & Breakfast show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we decode how the power of language helps attach meaning to your business goals to navigate the busiest time of year.  Brought to you by the Shop 1 in 5™ Pledge ! Com...

The unimaginable happened: Facebook, Instagram, and WhatsApp went down for an entire day – and it felt like the whole world had come to a screeching halt. Product-based business owners who rely on social media felt the squeeze. How did you stay connected to your audience? In this episode, we explain why it’s so important to diversify your business across multiple platforms and give you helpful tip...

The  new Small Business Shopping Directory is an all-in-one place for customers to shop, discover and support hundreds of small product businesses this holiday season and every day. A place for you to be visible to new customers. The Directory is ready for more small businesses, like yours, to join . Resources: Join the Shop 1 in 5 Small Business Shopping Directory. Get listed...

It’s go time! It’s holiday decision time! How are customers going to find you this holiday season? Are you still trying to work out your game plan to increase your customer base? If you’re ready to get your brand in front of more eyes then tune in to this episode where we give you the actionable steps to grow your customer list. Plus: get the intel on short and long-term strategies to build a foun...

Real talk. Fear and comparison can creep in no matter where you are on your entrepreneurial journey, and having constant access to everyone's lives can trigger all sorts of limiting beliefs to come up and stop us in our tracks.  During a recent episode of Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed how to shift out of a hypothetical "...

Yes, you can have a highly successful business AND a balanced life. Finding that sweet spot between being a high-flying business owner and enjoying a balanced life is something we’re always striving for in The Product Boss Community. Your business should fill your bank account – and your passions – in a sustainable way that works for your lifestyle.  In this episode, we show you how we earned...

Setting goals to pay yourself from your business is a crucial step to making your side-hustle a full-time business. During a recent episode of Bosses & Breakfast, our live talk show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed the importance of setting financial goals to aim for before calculating the steps to get there.  From taking a closer look at you...

Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn from a textbook, rather it is an innate mindset and it is truly hard work. Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. To truly lean into a business mindset, you need to know how to...

Today, we invite you to embrace a new mindset around selling. This episode is a segment taken from our weekly “Bosses and Breakfast” live talk show, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages.  We often get asked, ‘How do I sell without sounding sale-sy’. It’s time to shift your mindset and learn that selling is not a negative or bad thing. You started your p...

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to. Jess Miller was making candles as a hobby up until the pandemic. After investing in Multi-Stream Machine and nurturing her small but loyal following, she made $120,000 an...

Let us guess, you have a fabulous business idea, big dreams to hit six figures… and absolutely no idea of how to get there. Are you looking for a path forward to up level your product based business to reach that validation revenue mark? Tune in as we unpack the three stages to $100k, from ideation and profitability to large-scale growth and big profits. We’ll identify the obstacles holding you ba...

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to. When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheerlead her...

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to. After getting burnt out from her first business venture, Annika Benitz Chaloff felt like a failure and literally threw her entire inventory in the dumpster. Now, she’s br...

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to. Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature cours...

Experimentation and failing are an integral part of building and scaling a brand, and we would know because we’ve sampled just about every strategy you can think of. In this episode, we dive into the various ways you can test and try things in your business and share lessons learned from our past experiences. Everyone always asks us: “How do I grow my business, what do I need to do?” And everyone...