The Product Boss with Jacqueline Snyder

As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary, but knowing when to fear less is a big part of becoming a successful product boss – and just living your best life in general!&...

Joy and Jane, sisters and co-founders of Ninni Co., join us for a four-way edition of Small Biz Founders. We hear the amazing story of how they worked against the odds to take Ninni Co. from launch day to a seven-figure business. This episode is filled with the valuable knowledge that only comes from having first-hand experience becoming a million-dollar product boss. We talk about having the conf...

Pamela Pekerman is the product boss behind Hustle Like a Mom, a company on a mission to support mompreneurs in building bridges between entrepreneurship and mom life. She’s also pioneering her “edit to expand” method. Today, we learn all about how we can handle our to-dos and find focus, all while making our lives smarter, simpler, and more fun! Just like Pamela, we’re both moms so these tips were...

Stacey Ventura is the product boss behind [Be] Blends, manufacturers and makers of handcrafted bath, body, and home products with a focus on health and wellness. She’s here to tell us her story and all about what she’s learned along the way.  [Be] Blends started off as an online store which evolved into a brick-and-mortar store later on as Stacey realized her customers enjoyed smelling and tr...

Anna Lozano is the co-founder of Love Powered Co, also known as The Affirmation Company. Tune in to hear the story of how she and Lindy, her business partner, utilized Kickstarter to bring their business into existence, and the amazing, creative ways they’ve managed to grow the brand to where it is today.  Coming from a background in marketing, and also working as a business coach, Anna’s exp...

Kelly Kussman is one of our Masterminders and she’s doing amazing, motivating, and inspiring things as the founder of Cayla Gray, creators and sellers of clean, luxury brand fragrances. Her Small Biz Founders story will really resonate with you. Cayla Gray produces fragrances and candles, and when they say “clean,” they mean non-toxic, hypoallergenic, and no parabens. They have four core scents –...

The first step in setting a goal for yourself and your business is figuring out what your dream outcome is. If you’re ready to figure out your dream outcome and how you can get there in six months, then this episode is for you! Let’s get planning! Once you’ve thought about your dream outcome, the next step is to ask yourself, “What is the likelihood that I’ll get to this dream outcome?” and “What...

We’re still coming to you from our hotel room in Costa Rica, and our time here has inspired us to talk about the difference between front and back-of-house. These are hospitality terms, but the principles can be applied to all product businesses. Front-of-house is when you’re facing the customer. Think receptionists in a hotel or wait staff in a restaurant. In a product business, this could be you...

When we help product bosses level up their businesses, especially those scaling to six figures, there are four common mistakes we see. Let's dive in to see what these mistakes are and how to address them so that you can take your business to the next level. To start off, it’s important to know what “leveling up” actually means. Many people assume it’s increasing your sales, but that isn’t necessar...

When people think about success, they often think about intelligence. But there are lots of different types of intelligence. We most commonly think about IQ, but that only shows one small piece of the picture. Another type of intelligence we often hear about is your EQ. That’s your emotional intelligence. Today, we want to introduce you to the concept of the RQ. This is your relationship intellige...

What we’re talking about today doesn’t come down to focus or motivation. It doesn’t matter how hard you work, there comes a time when you will hit capacity. As a solopreneur, that capacity may be physical, mental, or emotional, but the one thing that all of these have in common is that it leads to you becoming the bottleneck of your business. Let's discuss how you can move past this. So what is ca...

Cat and Nat, authors of the bestselling, Mom Truths, join us for a very special, eye-opening, and hilarious episode of The Product Boss to unpack their new book, Mom Secrets, which offers a raw, candid look at what it’s really like to be a mom. So often, we’re our own worst critics. Most parenting books are advice-driven, but this is designed to stop unnecessary feelings of guilt, negative body im...

You’ve started selling and your business is validated, but it feels overwhelming or even impossible to take things to the next level. Know that the hard part is over because you’ve already proven that people want to buy your stuff. That’s amazing! Next up, you have your sights set on $100k and you may already be a student of Multi-Stream Machine, but still, some of you will hit what feels like a b...

Claire Doody joins us for another Small Biz Founders episode – and it’s a very special edition, too. Claire is the founder of Copper Union Apparel, making beautiful clothing for radical fat bodies (sizes 12-38). Where, before, options for plus-sized clothing were limited, Copper Union is making unique and individual pieces available for different occasions, and in colors and designs that completel...

We decided to make 2022 the year we level up more than ever before. We’ve invested in ourselves over the years, but never like we are this year. Part of that means that, during this episode, we’re attending our first in-person Mastermind event of 2022 in Greensboro, North Carolina. Lucky for you, you’re being treated to a rare, in-person episode recorded in our hotel room.  While we prepare o...

Our Small Biz Owners episodes are where we talk to the owner of a small business in our community, so that their story of starting, growing, and thriving can inspire you to do the same. This time, we’re joined by Emilie Toups of Toups & Co Organics, a multimillion dollar skincare product business on a mission to create beauty inspired by nature.  Emilie first started creating skincare and...

Joy Cho is the founder and Creative Director of Oh Joy!, a graphic design studio, lifestyle brand, and design company that has collaborated with top brands and organizations from Target to Band-Aid – even The White House.  Joy is a master of many trades, having also worked as a graphic designer, blogger, mama of two, consultant for numerous businesses, and having authored six books (with a se...

Kimberly Cannon is the Small Biz Founder behind Pipermoon blankets. We’ve worked with her in our Mastermind and, now, she’s on hand to tell us her story, what she learned by weathering the pandemic, and so much more. As you know, we’re always excited to share with you the success stories of our students, Masterminders, and community members – and Kimberly is amazing, so it was really inspiring to...

Lindsey Schwartz is just like all of you. She woke up one day and went, “Wow. I’m meant for something more.” She believes that women are wired to create, and wants to help them put their stamps on the world in a unique way. She’s the founder of Powerhouse Women, and she’s here to share some of her amazing advice. We met Lindsey at the Lite Pink dinner (she’s a fellow investor!), and we were so imp...

With the focus the world puts on leadership, it can be easy to forget that no one person runs a company completely on their own. No matter what your business is, you’ll forge relationships along the way – many of them beneficial, all of them educational. We wouldn’t be here today without each other so let us tell you just how important your ties with other people are.  On your path as a produ...

One mistake people often make is thinking it all comes down to strategy, when, really, the most important thing is mindset. It can seem daunting or overwhelming to change how you think about running your business as it grows, but these kinds of shifts are critical to being able to scale your success.  Chances are, if you run your own business, you’re a visionary. You have lots of ideas, you s...

Kelly Roach is a very special guest. This is her fourth time appearing on The Product Boss and there’s a good reason we’ve had her on the show more than any other guest. Simply speaking, she’s a marketing genius. We listen to her podcast, we’ve read her book.  As a former cheerleader and Fortune 500 executive, Kelly is now an eight-figure entrepreneur who helps people build and scale companie...

Video is one of the secret tools that can make all the difference in your marketing. It’s cheap, effective, and stats show that good video content can make all the difference to leveling up your sales. Krista Mashore is a top digital marketing consultant and our guest today. She’s here to give us the skinny on how you can use video to boost your business.  Just knowing that we need to use vid...

In another of our Lessons Learned episodes, we bring you two more inspirational stories from our Multi-Stream Machine students (who are now Masterminders). We’ve already showcased everyone from Etsy sellers to one-of-a-kind, handmade artists, so today, we’re hearing from retailers, manufacturers, and brick-and-mortar business owners.  We talk to Jenny Tse, who regular listeners of the podcast...

We’re continuing our Lessons Learned series so that you can hear the incredible stories of our Multi-Stream Machine students who’ve seen amazing results ever since signing up.  When we showcase makers, a lot of you ask, “Well, what about artists? It must be completely different for me, right?” And no! That’s not the case. To show you how the same principles still apply, this roundtable discus...