The Product Boss with Jacqueline Snyder

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our Multi-Stream Machine students. We hope this episode inspires you and proves you can build and grow your business the way you want to. When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network tha...

So many Product Bosses out there are working a full-time job in addition to running their product-based business—putting in all of the hours. But we don’t think it’s a stretch to say the goal is to take your side-hustle and make it full-time. We’re going to share some of the success strategies you can use right now to go from side-hustle to full-time business that students of our Multi-Stream Mach...

For this Small Biz Founders episode, Masterminder Sarah Gulfraz comes to us all the way from across the pond—that’s England, FYI—where she runs Peacock Supplies as founder. Peacock Supplies offers party and gift supplies specializing in multicultural and multi faith celebrations. They sell both to stock international retailers, independent stockers around the world and direct to consumer. It’s pre...

Profit is always an important part of your business. Without it, you may not be running a business at all. And while growth and scaling are great to focus on, when there’s economic uncertainty—and periods of uncertainty are totally normal—profitability is going to take precedence over revenue. We’re going to share three reasons why profit is more important than anything else right now, including:...

Danielle Beauregard is the CEO and founder of Fusion by Design Collars which sells, as she jokingly calls it, “bougie collars for dogs.” They craft high-end leather collars and leashes, many of them custom-made, and embellish them with Austrian crystals, leather carvings, and paint. She started her business purely by accident. After leaving her comfy corporate IT job to start a business in dog tra...

There’s a difference between being a product-based business owner and being a boss. If you sell a product, you can call yourself a business owner. But being the boss of your business, your life, and your destiny comes with building confidence and clarity. We all have limiting beliefs around our business, and we’re going to tell you exactly what you need to know so that you can gain that confidence...

In this Small Biz Founders episode, we’re talking to Vana Chupp, the founder and CEO of Vana Chupp Studio and a Product Boss masterminder! Vana Chupp Studio is a lifestyle boutique brand that specializes in custom boutique jewelry made from customers’ photographs and special moments that can be passed down for generations to come. In this conversation, Vana dives into: How she grew her business fr...

We often feel like social media marketing is wasting our time as we keep spinning our wheels trying to keep up with the algorithm. Who wants to spend any more time dancing on TikTok if it’s not resulting in more sales to our businesses? That’s where today’s guest is going to help us get the most out of social media using strategies that get results! Derek Videll is the founder of SocialBamboo.com...

We’ve talked before about our journey to becoming investors in Lite Pink , a women-led beverage company founded by Lori Harder with a mission of empowering other women and sparking conversations. Now we’re excited to dive further into her story with the woman herself! She shares her inspiring story. Lori had a small, isolated life growing up—she grew up in a small town, was homeschooled, and had a...

We don’t advocate chasing trends at all—some of the best marketing tips out there are timeless. But following trends can be helpful in influencing the direction and flavor of your marketing so that it speaks to what matters to your customers and the world at large. And today, one of the hottest trends that customers are hungry for is wellness. The wellness industry is bringing in $1.5 trillion dol...

I’m excited to introduce you to your new digital marketing best friend, host of The Goal Digger Podcast, author, and the one helping us ask better questions, Jenna Kutcher. We dug into breaking free of hustle culture just for your ears today. Her debut book, “How Are You, Really?” released on June 28th! Grab your copy today here !  As a top business and marketing educator, she went against ex...

If you’ve been following business coaches or anyone offering entrepreneurial advice online over the past ten years, you’ve probably been told—in no uncertain terms—that you need social media for your business. And yet, for many of us, social media just isn’t fun and we’re not seeing direct business results from it. So is it true? And if you need social media, how do you actually use it to see resu...

Every entrepreneur has their own story to tell—but not all of them are professional storytellers themselves! Maria Dismondy is the founder of Cardinal Rule Press, a traditional publishing company that specializes in realistic children’s fiction, stories that children see themselves in and which help them be their best selves. Maria started out as a writer and author herself, writing ten books of h...

We’re hot on the heels of our recent in-person Mastermind event where we got to spend several days together in Scottsdale, Arizona. We wanted to share some of our takeaways from the experience to help you get excited about being out there, connecting with other like-minded people, and feeling supported. We can’t stress enough how much there is to gain from being in a room—whether in person or virt...

We love to bring on people with different backgrounds and voices on the show, and even though AAPI month was last month, we should be celebrating it year round which is why we are proud to be talking to Johanna Porter, the founder of Porter Candle Supply and Kozie Provisions. She uses all biodegradable, reusable products, and she’s grown her business to over six figures in less than two years! Whi...

If you’ve heard the news recently, you’ve probably come across some scary words that no business owner wants to hear. The big one we’re here to talk about: Inflation. Look, we get it! This conversation can bring up a lot of insecurities, whether that’s not feeling like you know enough or uncertainty about what to do next. You don’t have to be caught off guard when the economy makes its moves. We’r...

Jaclyn Johnson is one of the most incredible people out there – helping other small business owners grow and scale their businesses and bringing thousands of women together with her company. She’s an entrepreneur and product boss who started both of her companies with nothing but a laptop and an idea. She quickly grew them from self-funded side-projects to multi-million dollar businesses and natio...

In the spirit of National Email week, we are re-airing one of our most popular episodes as we hear this question all the time: "How do I grow my email list?" In this episode, we give you tips to get more email subscribers and talk about how you can start using your list as your new superpower! This episode originally aired at: https://www.theproductboss.com/thepodcast/episode138 Brought to you by...

To kick off National Email week, we're re-airing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three email campaigns that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't bef...

As a business owner, it's very common to feel overwhelmed, especially when you are starting to scale or grow your business. It's easy to feel like you're drowning and have to do everything on your own to grow your business, but the truth is...you don't! Oftentimes, if you feel like you’re drowning in your business, you may think that you can’t scale because scaling will mean you have to do more, b...

In this episode, Marilyn Pham Tasdighi, the owner of Gemini Fusion, and our very own Masterminder helps us celebrate AAPI Heritage month. Marilyn started her business as a single listing on Etsy which then grew into a full-blown business. After only one year of selling, she hit six figures. Tune in now to hear her story! Marilyn shares her entrepreneurial journey about how Gemini Fusion came to be...

As Mental Health Awareness Month comes to a close, we want to have an open conversation about mental health and how it can impact your life, especially as a product boss. We want you to know that there shouldn't be any stigma around discussing mental health which is why we believe this conversation is so important. We all struggle with it, so remember that you aren't alone and that it's okay to as...

Our conversation with Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery, was so inspiring, we’ve decided to re-air it for anybody who missed it the first time round. She shares how being part of a mastermind helped transform her business. From being in the top 1% on Etsy to opening a brick-and-mortar shop and having products sell out within MINUTES, Susan’s journey throu...

The glass ceiling is very real, and something that must be overcome, as a product business owner, for you to reach that millionaire mindset. In order to become a millionaire, you must first believe that you can actually be one. Mindset matters! There are many ways to accomplish this, and we talk about each of them in this episode of the podcast. From shifting the way we talk about business to join...

Money is a huge part of our lives. It’s possible that money is one of the main reasons why you’re a product boss! But oftentimes, we see people make the mistake of handling their business finances with the same money mindset they use in their personal life. However, that shouldn’t be the case as they are separate things, and, as such, need to be approached differently. Here’s how. Usually, we want...