The Product Boss with Jacqueline Snyder

CHALLENGE: Do a flash sale this weekend! Don’t sweat it, in this episode we’re going to walk you through every step of successfully putting on a flash sale: Planning, promotion, and performance review. In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and l...

Ever wondered what it truly means to be a boss? We're here to shatter some myths and stereotypes and help you find your leadership style. Whether you're from the corporate world, an entrepreneur, or new to a leadership role, we all struggle with that nagging question: “How do I lead effectively without becoming a ‘B’?” Let's face it, pop culture hasn't done women any favors with its portrayals. Re...

Sometimes, we find ourselves stuck in the negative, feeling buried under the weight of life's challenges, wondering if things could be just a bit easier. But what if we told you, there’s a transformative shift in perspective waiting to be uncovered? In today’s episode, we delve deep into this empowering notion - sometimes you think you're buried, but you're actually planted. It’s all about transfo...

This episode sprang from a question one of our thoughtful students posed, shedding light on a common dilemma in the product-selling world. She was bubbling with ideas and was eager to uncover the secrets of marketing her innovative product to retailers. Her curiosity was palpable as she asked, “How do I get it in front of them? How do I make that sale?” But as we unraveled her question, we realize...

It’s time for a deep and heartfelt reflection, Bosses! We’ve been contemplating our journeys, our identities, and our ambitions. From childhood dreams to the realization of becoming financially independent and creative entrepreneurs, we’ve come a long way. Join us as we take a moment to feel gratitude for how far we’ve come — and to shake off any shame we feel from those who just don’t get it. We’...

With a significant number of our listeners identifying as artists and creators of unique, one-of-a-kind products, there’s a pressing question – how do you grow such a business? From the world of Etsy sellers to the talented knitters, illustrators, designers, and artists, the challenge remains – scaling and turning passion into a profitable venture. The quest to find a ‘best seller’ might seem elus...

It's almost that magical time of year when holiday bells ring and customers are eager to spend! As product-based business mavens, we're well aware that the holidays spell H-U-S-T-L-E for us. Regardless of whether your products scream “holiday essentials” or not, it's undeniable: customers are primed and ready. They’re on the prowl for gifts, irresistible deals, last-minute impulse buys, and everyt...

Have you ever felt stuck in your business? Unsure of where to take your products next? You're not alone! Many of our Multi-Stream Machine students and community members come to us with this exact feeling. So today, we're diving deep into a topic that resonates with many: when and how to expand your sales channels. Most businesses start with one primary sales channel, be it in-person sales, wholesa...

Hey, dreamers and doers! Ever found yourself in awe of business owners who seem to have sprouted out of nowhere, making massive strides, and you wonder, "How did they do it?" Well, today's episode is your golden ticket to those insights. The world of business can sometimes feel lonely, especially when it seems like everyone else has it all together. But what if we told you, many started just where...

Hey there, Product Bosses! Are you ready for the holiday rush? With the busiest time of the year fast approaching, we're here to guide you every step of the way. Don't just wing it this season, let's plan ahead, strategize, and make this holiday season a roaring success. Ever felt the pressure of customers expecting discounts during this time? Worry not . We're diving deep, moving beyond generic s...

Hey friends, are you caught in the holiday dilemma — to discount or not to discount? Trust us, we hear this question popping up like holiday ornaments every single year. It's a biggie. You see, business owners usually fall into one of two camps. The first camp is like, "Why should I offer a discount? Isn't my product worth full price?" Then there's the other camp that worries, "If I offer a discou...

Hey Product Bosses, is the end-of-year hustle already making you anxious? Are you stuck wondering, "What do I sell? When do I sell it? What do people want?" We hear you! That’s why we’ve got a must-listen episode for you today that's all about nailing down your year-end marketing plans. Trust us, now is the best time to strategize! September is the perfect time to hit the drawing board, and we're...

If you're familiar with the 80/20 rule, you know that 80% of your revenue can come from just 20% of your products. But how do you uncover what that bestselling product is when you’re just starting out? Whether you're just starting out or have been at this for years but haven't quite figured out your bestseller yet, we’ll help you get there! This episode aims to help entrepreneurs navigate the chal...

The brilliance of Barbie's marketing move is undeniable. With a monumental global box office collection already surpassing a billion dollars by mid-August, Barbie has not only become an iconic movie but has also set a new benchmark. It's a game changer in numerous aspects—and not just in the entertainment industry. So let’s dive deep into the phenomenon of Barbie and its remarkable $150 million ma...

As back-to-school season approaches, we’ve got education on the mind. Your school days may be behind you, but to be a successful Product Boss, you never stop learning! School was more than just subjects; it was about the friendships we made, the diverse perspectives we encountered, and sometimes, those uncomfortable yet growth-promoting situations. It taught us resilience, problem-solving, and res...

If you've ever wondered how you can take your revenue to the next level, today's episode is for you! Let's talk numbers and the potential of what's achievable for your business, no matter where you're starting from. We get it; math can be intimidating, especially when you feel like you're starting at zero. But there’s beauty in simplicity, and we’re here to break it down for you. Whether you're st...

Many of you have expressed a desire to hit that coveted six-figure mark, that ambitious $100,000 benchmark. We know that this is a goal for many product-based business owners, and it was ours too. Aiming to not only have a $100,000 business but also pocketing that amount as profit is something we all dream of. However, the road to six figures often feels challenging. It's easy to become overwhelme...

It's often said that the biggest hurdles in our journey are the ones we place in front of ourselves. We observe countless entrepreneurs out there who've dedicated years, resources, and endless passion but are still in search of that breakthrough. What's missing? Perhaps it's a belief in oneself. We’re discussing some of the challenges Product Bosses face and tools to overcome them: Limiting Belief...

Hello Product Bosses! We're excited to discuss something that we all have likely asked ourselves at some point, especially during our early business days. It's the question of having a business plan. If you're among those who believe that starting a business is synonymous with having a thorough business plan, we're here to tell you - that's not always the case! Being stuck in the traditional ideas...

Hey Product Boss, it's time to open your eyes to the real strategy behind revenue growth! We’re here to help you get more visibility for your business and keep more money in your pocket. But most importantly, we want to debunk a common misconception in the business world — that more products = more money. We know how tempting it is to think that developing new products will magically increase your...

Today, we want to address a challenge many of you face - overcoming the fear of making investments in your business. This issue isn't foreign to us either; we've been there and understand how it feels. Here's the reality: investing in your business, whether it's in team, equipment, or space, is essential for growth. But the aspect that most often falls through the cracks is investing in your own e...

Now you know we LOVE to help you get more eyes on your business, streamline your operations, and secure more money in your pocket by doubling your revenue through multiple revenue streams in your product business. Today, we're going to dive deep into three key elements that, when focused on, will inevitably scale your business. Our approach revolves around these three pillars - systems, visibility...

We're buzzing with excitement for today's episode! Today, we're delving deep into the nitty-gritty of gaining instant confidence. We realize that confidence can be a struggle for many, and it certainly was for us, too. As natural introverts, drawing energy from within, we've consciously chosen to cultivate our confidence over time. We often equate it to a muscle that grows stronger with each flex....

As creators and business owners, we all aspire to create amazing, beautiful things – products that stem from our minds and take shape in reality. But one piece of feedback we've consistently received from our Multi-Stream Machine students is that despite having incredible products, the biggest hurdle is visibility. Nobody knows that these amazing products exist! Sounds familiar? Then this episode...

Welcome to another Just Jacq episode! It's time to address the elephant in the room—Etsy coaches. I know, you may be thinking “What's the problem with Etsy coaches?” Well, here’s the thing: The strategies that they're recommending might work for Etsy, but may not necessarily align with your unique business needs. We'll delve deep into this topic, giving you a fresh perspective on how to evaluate a...