The Product-As-A-Service Champions Podcast, by Black Winch

In this episode, Yann Toutant speaks with François Johnston , Founder of Johnston Circular and former Head of Michelin ’s Tire-as-a-service business, about why value-based pricing, high reuse rates, and operational excellence are key to making product-as-a-service both profitable and truly circular. Key takeaways: Monetize real customer value first: efficiency, peace of mind, and performance drive...

To kick off Season 3 of the Product-as-a-Service Champion podcast, Yann Toutant , CEO of Black Winch, sits down with Eva Verbrugghe , Business Development Director Europe at DESOTEC , to explore how filtration-as-a-service is transforming industrial sustainability. Key takeaways: Filtration-as-a-service bundles equipment, logistics, compliance, and expertise into one seamless solution, removing op...

In this episode, Yann Toutant speaks with Alina Bösch , Lead of Subscription-Series at d&b audiotechnik , about the company's innovative "Sound as a Service" model and its impact on the professional audio industry. Key takeaways: d&b offers a full-service, low-risk alternative to owning a sound system, providing access to cutting-edge audio technology for a fixed monthly fee....

In this episode, ⁠Yann Toutant⁠ speaks with ⁠Louis Wyers⁠ , Director Partnerships & Retail at ⁠Ayvens⁠ , about the evolving landscape of car leasing, circularity, and the future of mobility. Key takeaways: Profitability in car leasing depends on high fleet utilization and low standing costs. Flexibility in leasing attracts customers but must be balanced to stay profitable. Circular leasing wor...

In this episode of the Product-As-A-Service Champions podcast, Yann Toutant talks with Dominiek Plancke , CEO of ETAP Lighting , about their Circular Light as a Service (C-LaaS) model. Key takeaways: Four mega trends shape the model: the EU’s carbon-neutral targets, circular economy, ownership to usership, and digitalization. Sales need to focus on Total Cost of Ownership (TCO), addressing long-te...

In this new episode, Yann Toutant, CEO of Black Winch, and Yann Carré , Leader of Circular Business Models at Decathlon , explore the evolution of Sports-As-A-Service and the shift toward circular business models. Key takeaways include: Transitioning to Sports-As-A-Service requires patience, resilience, and strong executive sponsorship. Decathlon’s approach is driven by three KPIs: customer review...

In this episode of the Product-As-A-Service Champions podcast, Yann Toutant, CEO of Black Winch, and Jonas Kjellberg, Founder of NORNORM , explore the transformative potential of circularity in the furniture industry. Key takeaways include: Circular furniture design focuses on modularity, repairability, and simplicity. Technology and iterative processes help build stronger client relationships. Ed...

Season 2 of the Product-As-A-Service Champions podcast starts with a look at ⁠Tamturbo⁠ 's "Touch-Free Air", an innovative approach to compressed air offered as a service. Host Yann Toutant speaks with ⁠Olli Kuismanen⁠ , Business Developer at Tamturbo, about how their unique setup is transforming compressed air systems. Key takeaways: Ownership has shifted to subscriptions and specialized companie...

To conclude the first season of the Product-As-A-Service Champions podcast, we have gathered, during a one-of-a-kind webinar, top servitization experts sharing insights beyond traditional theories. While academic principles and insights from the Big 4 are valuable, it’s the practical experiences that truly fuel the success of Product-As-A-Service solutions. Get ready for genuine stories from the f...

⁠Yann Toutant⁠ , CEO of Black Winch, and ⁠Daniel Cho⁠ , Head of Strategic Pricing at ⁠Philips Healthcare⁠ , discuss the concept of "Healthcare as a Service" and "Patient Monitoring as a Service." Instead of just selling medical devices, Philips offers comprehensive solutions that help hospitals optimize patient care, improve monitoring, and ensure high-quality care. Key insights: Philips's model e...

Episode 5 of the Product-As-A-Service Champions Podcast is out! Tune in as Yann Toutant, CEO of Black Winch and Pierre-Yves Noel , Director Innovation and Ecosystem - Rainbow Platform at Alcatel-Lucent Enterprise , demystify Connectivity-As-A-Service. Here are the key insights: Shifting to as-a-service was key as the market moved toward software and subscriptions. The "Land, Adopt, Expand, Renew"...

Tune in to Episode 4 of the Product-As-A-Service Champions Podcast! Join Yann Toutant , CEO of Black Winch and Bas van Heek , Director Strategic Marketing at Barco Cinema as they discuss the evolution of cinema technology and the shift towards a Cinema-as-a-Service model. Key insights include: Barco’s model focuses on delivering quality projection, not just hardware. Cinema-As-A-Service lets cinem...

Tune in to the third episode of the Product-As-A-Service Champions Podcast! In this episode, Yann Toutant , CEO of Black Winch, engages in a dynamic conversation around subscriptions for appliances with Gaurav Julka , former Head of Appliance As-A-Service at Electrolux APAC & MEA and co-founder of Levande - an innovative app that enables consumers to subscribe to Electrolux appliances. Key tak...

Welcome to the second episode of the Product-As-A-Service Champions Podcast! Yann Toutant⁠ , CEO of Black Winch, discusses with David Mackerness , Director at Kaer , about their pioneering work in Cooling-as-a-Service (CaaS) across Asia. Tune into this episode as we explore: How customer demand led Kaer to switch from selling products to offering CaaS solutions. The challenge of shifting from CAPE...

Welcome to the first episode of the Product-As-A-Service Champions Podcast! Yann Toutant , CEO of Black Winch, sits down with E-Lin Tan , Global Head of BlueMovement at BSH Home Appliances , to discuss how they are revolutionizing the home appliance industry through their Appliance-as-a-Service model. Tune into this episode as we uncover: BSH's shift to appliance subscriptions for flexibility,...