The Private Practice Lab Podcast

Brand Identity for Therapists: How to Build a Private Practice Brand That Attracts the Right Clients Your brand is already communicating something. The question is whether you know what it's saying. In Episode 4 of Private Practice Lab, we go into the lab on brand identity — not the surface-level version that starts and ends with a logo, but the foundational work that determines whether your ideal...

Let’s be honest, most of us came out of graduate school fluent in clinical language and completely underprepared for the business of practice. We knew our modalities. We knew how to build rapport, write a note, sit with discomfort. What nobody taught us was how to describe what we do in a way that actually lands with the people we’re trying to reach. So we defaulted to the safe answer: “I see a wi...

Before you design your logo or start taking clients, you need a solid foundation. In this episode of Private Practice Lab, host Asia Rodriquez—licensed therapist and consultant—walks you through the essential building blocks every therapist-entrepreneur needs to start strong. You’ll learn how to: Choose the right business structure (LLC vs. PLLC vs. S-Corp) and stay legally protected Write a missi...

🎙️ Episode 1: The Experiment That Started It All Host: Asia Rodriguez, LCPC, LPC 🧪 Episode Overview Welcome to Private Practice Lab — the space where great therapists become great entrepreneurs. In this debut episode, host Asia Rodriquez, a licensed therapist and private practice consultant, shares her journey from burned-out clinician to thriving business owner and the inspiration behind creatin...