The Private Practice Academy Podcast

We’ve come to the end of season 2! I’ll be having a break for a while, then coming back with some new and exciting changes in season 3. Until next time. Find out how to work with me: https://www.privatepracticeacademy.com.au/services FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas Send me a DM @kerstin_anderson_ridge: https://www.instagram.com/kerstin_...

Google Ads are a common tool in the marketing world, but they’re a tool that scares a lot of psychology practice owners! We worry that they’ll be a waste of money, won’t bring in new clients, or will be too hard to manage. I’m breaking down those fears for you today, as someone who has used ads to grow their practice. In this episode, I’ll share: Are Google Ads worthwhile for psychology practices?...

The question of virtual vs. in-person admin is one that every scaling psychology practice has to address, but it can be a tricky one to work out! There’s no definitive answer for which is ‘better’, but this episode will help you to discover which is the right option for you. And if you’re considering switching? You’ll be able to work that out too! In this episode, I’ll share: What virtual admin ca...

One of my most popular episodes was a guest interview with my marketing manager - Jemma - on what you should include on your website. Since this caught your interest so much, this episode is round 2 of the must-haves to include on your psychology practice website, so that you can convert website visitors into bookings! In this episode, I’ll share: Why speed on a website matters The simple navigati...

If you want to start your year on the right foot and have your best January yet - this is the episode for you. Today, I’m running you through the process that I do whilst I’m on leave every January, which has changed how I run my business. In this episode, I’ll share: How to set goals across your whole life (not just your business) A practical January audit to reset your group practice The leaders...

If you want to expand out from 1:1 and start running online programs or trainings, you need an email list to market to. This is one of the best marketing tools that you can use, so I recommend all therapists have one! In this episode, I’ll share: The email marketing platform that I use and recommend How I obtained 400 email addresses of potential clients My tips for growing your email list How to...

We’re in the midst of one of the biggest transformations we’ve ever seen on search platforms - the rise of AI-based search. Whether you’ve dabbled in ChatGPT or have just noticed the Gemini summaries on Google, this is something you need to learn about. Chris Morin from Moonraker.ai is here to talk all about this timely topic! In this episode, we speak about: What therapists need to be doing to ap...

Between Christmas and New Year, we don’t tend to get many enquiries for the practice. So, what should your admin team be doing? There are a number of things that you can ask them to do, which take advantage of the quieter times and set up the year ahead. In this episode, I’ll share what I recommend, including: Sending the email about raising fees Making sure all GP letters are up to date Checking...

Raising fees is an uncomfortable topic for many psychologists, but it’s an important thing to talk about. If you’re planning to raise your prices in the new year, now is the time to start letting clients know! This episode will help you to make plans and to execute your price rises without the guilt. In this episode, I’ll share: The biggest block that psychologists have to raising their prices Why...

It’s that time of year - we’re starting to think about Christmas! I love to bring my practice together at the end of the year to celebrate all of our hard work. That’s why I always host a Christmas party for my team. If you’ve been debating whether you should have one or have been stressing about the logistical details, this is the episode for you! In this episode, I’ll share: How you can still ha...

There’s only so much time you can trade for money within your practice. So what do you do when you hit that income ceiling and can’t grow anymore as a solo practitioner? That’s when it’s time to scale! Today’s episode will tell you how to do it. In this episode, I’ll share: Why I chose to scale my practice The importance of nailing your systems and procedures before you hire How to choose what typ...

Have you ever hit a wall in your journey as a practice owner, where you worried about judgement, overwhelmed responsibility or questioning whether you were doing it ‘right’? You’re not the only one! But luckily for you, today I’m unpacking the one mindset that will get you through when things get tough. In this episode, I’ll share the mindset that allows you to: Step out from behind your fears of...

The first step to scaling your practice is not to hire more staff, which may surprise some people! Instead, it’s about creating a business that can hold more, without collapsing under the weight of your own success. To do that, there are four things that you need to do as the first four steps - before you hire employees or contractors. In this episode, I’ll share what those four things are! Find o...

January can be a scary time for many practice owners: staff on leave, clients on holiday, cash flow dips. If you want to have a calm January (instead of a scary one!), there are a few things you can be doing right now. In this episode, I’ll share four things you can do in November to make January feel calm, prepared and financially steady. Find out how to work with me: https://www.privatepracticea...

I’ve just returned from a 7 week holiday, and the question I keep getting is: “HOW did you manage that when you run a group practice?!” Well, that’s what I’m going to answer today! In this episode, I’ll share: Who shouldn’t take 7 weeks off their practice Why you need solid policies and procedures The power of a confident clinical lead Letting go of control (and why you need to) Find out how to wo...

When you start your private practice, you need paperwork options for many different situations. Let me make it easier for you by sharing the paperwork essentials for private practice. In this episode, I’ll share: The must-have forms you need in your private practice How to save time and stress with triage questions What needs to be in your NDIS service agreement The policies and procedures that pr...

This can make or break your practice. Hiring a clinician who fits your values, culture and vision is so important, yet many practice owners don’t always get it right. In this episode, I’ll share: The most important thing to do before you hire How to write a job ad for a clinician Why we do a pre-screen of applicants Our process for hiring new clinicians Find out how to work with me: https://www.pr...

Staff members leaving the practice is difficult enough at the best of times, but what about when two leave in the space of two weeks? That’s what happened at my practice, and today I’m sharing all about what happened. In this episode, I’ll share: What happened when a new hire quit before they even started Learning to spot red flags in (otherwise great!) interviews How we changed our hiring process...

There are certain things that you never expect to happen when you become a private practice owner! This week, I’m sharing a story about a water leak at the practice, and what that reminded me about running a private practice. Find out how to work with me: https://www.privatepracticeacademy.com.au/services FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas...

Running a practice - particularly a group practice - is hard. And sometimes, that difficulty makes you want to walk away. This is a raw and real episode where I break down the reasons why some practice owners choose to walk away (and it’s not because of failure or weakness!). In this episode, I’ll share: The mental load that comes with being a group practice owner Why leadership can feel isolating...

Psychologists are often a bit scared of AI. Will it replace us? How can it work with confidentiality? Should we trust it? I’m here to tell you that I’m no longer scared of AI, and I use it every day in my practice and business! In this episode, I’ll share: The prompt I gave ChatGPT so it would understand my business The different parts of my life and business that I’ve trained it for How much time...

SEO might sound too difficult or intimidating to think about as a therapist, but if you ignore it then you’re leaving money on the table. Chris Morin from Moonraker.ai helps therapists and wellbeing providers boost online identity and connect with ideal clients to boost the practice of their dreams, and today he joins me to talk all things SEO. In this episode, we speak about: Why therapists are o...

When I worked as a solo practitioner, I started to get tired of just seeing clinical clients. I wanted something more interesting! So, I trained and started offering supervision. But eventually, the way I felt about it changed… In this episode, I’ll share: Why Wednesdays started to feel like a drag The reason I stopped doing supervision What Wednesdays look like now How I fell back in love with my...

Winter and Spring bring something that can be disastrous for an unprepared private practice - sickness! It can be difficult to manage unplanned staff leave, but it doesn’t need to be. This episode will help you to plan and prepare for when your staff take time off due to sickness, so that your practice can continue to run smoothly.  In this episode, I’ll share: Why you need to plan for staff sickn...

There has been a lot of chat about ‘personal branding’ over the last couple of years, and it’s finally reached psychologists. Today, I’m speaking to you about personal branding in a group practice, and why it’s a non-negotiable for all of us! In this episode, I’ll share: What personal branding is Why it’s important for psychologists in group practice The purpose of personal branding Why you should...