The Print Academy

Most print business owners post when they remember, advertise when it’s quiet, and discount when sales dip. This episode teaches how to build a consistent marketing plan that drives steady sales all year round.

Learn how to set up simple, repeatable systems to keep your print shop running smoothly — even when you’re not there. Plus, hear how Essex Banners uses Bigin CRM to stay organised.

Show print shop owners how to introduce upsells and cross-sells naturally, so customers spend more per order while feeling like they’re getting better value.

Case studies sell print better than price lists. In this episode, learn how to turn past jobs into simple stories that build trust, showcase results, and win more clients.

Tired of chasing one-off jobs? In this episode, discover how to create and sell print packages that boost order value, lock in clients, and simplify your sales process.

print shop owners how to move away from competing on price, and instead sell on service, speed, trust, and value. Includes practical tips, scripts, and mindset shifts.

why having one signature product (the thing you’re known for) makes marketing easier, increases sales, and helps you dominate your niche. Show how to choose and promote it, with examples from banners, workwear, and flyers.

Busy print season doesn’t have to mean chaos. Learn how to forecast, streamline, and keep quality high during peak times, plus hear my advice to a fellow print shop in Email Corner.

Should your print business offer design services? In this episode, we explore the pros, cons, and how to do it profitably without slowing down production.

Teach print shop owners how to turn one-off buyers into long-term clients using smart follow-up, excellent service, loyalty systems, and personalisation — so they buy more, stay longer, and refer others.

Most print websites look like a product catalogue or a supplier portal. This episode will break down how to turn your website into a sales machine — with clear messaging, trust builders, call-to-actions, and structure that guides people to order or contact you.

Show print business owners how to tap into local clients (who often become loyal, high-repeat buyers), even if they don’t have a physical retail shop. This episode will include practical, low-cost strategies that build trust and visibility locally — without relying purely on Google Ads.

Teaching print shop owners why they are the brand — and how to build trust, authority, and consistent sales by putting a face and personality behind the business. Personal branding leads to loyalty, word of mouth, and long-term growth — more than any ad ever could.

Avoid the most common mistakes print shop owners make, from underpricing to poor systems. Learn how to fix them and build a stronger, more profitable business.

In this episode, I break down a simple, profit-focused pricing formula that actually works — no more guessing or undercharging. •Why most print shop owners get pricing wrong •The standard margins in the print industry (and why you should never feel guilty about them) •How to factor in your time and stop racing to the bottom •The mindset shift that turns pricing stress into profit confidence If you...

In this first episode of The Print Shop Podcast, I introduce you to what this show is all about — helping print shop owners grow smarter, faster, and more profitably. I’ll share: ✅ Who this podcast is for ✅ What kind of episodes you can expect ✅ And 3 powerful lessons I wish I knew when I started in print — covering pricing, turnaround time, and supplier relationships 👉 Visit www.theprintacade...