GHA Marketing

The Principal Podcast

Business EN ↓ 468 episodes

The Principal Podcast is where founders, Managing Partners, and CEOs of professional services firms share how they build, grow, and lead businesses that last. Each episode goes deep on the real strategies behind firm growth, from winning clients and building trust, to scaling teams and staying ahead in a competitive market. Hosted by a team of seasoned professionals with backgrounds across consulting, marketing, and business growth, The Principal Podcast brings diverse perspectives to every conversation. Guests come from across the professional services world: management consulting, financial...

Author

GHA Marketing

Category

Business

Podcast website

ghapodcast.com

Latest episode

Jul 10, 2026

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Episodes

How to Make AI Adoption Stick Through Culture-First Transformation With Chris Duffy 20.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Most AI initiatives don’t fail because the tec...

How to Make AI Deliver Real Results by Fixing the Knowledge Foundation With Jason Kaufman 19.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Jason Kaufman builds AI that businesses can tr...

How to Turn High-Impact Diagnostics Into Long-Term Consulting Engagements With Mark Greenhouse 19.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Mark’s work starts where many consultants stru...

How to Turn SaaS Implementations Into Long-Term Advisory Revenue With Stephanie Taylor 18.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Stephanie has spent two decades in the trenche...

How to Strengthen Consulting Engagements Through Better Leadership Development With Vanessa Judelman 18.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Vanessa brings more than two decades of frontl...

How to De-Risk Global Growth Through Smarter Location Strategy With Guy Douetil 17.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Guy Douetil helps global organisations make hi...

How to Scale a Healthcare Consulting Firm Through Recurring Revenue With Melissa Brown 17.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Melissa Brown has built her reputation on some...

How to Design Operating Models That Actually Deliver Strategy With Philip Watt 17.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Most organisations don’t fail because their st...

How to Lead Complex Organizations Without Losing Your Mind With Shelley Cadamy 16.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Shelley Cadamy is a no-nonsense consultant and...

How to Lead With Decisive Excellence Through High Performance Decision Making With Scharrell Jackson 16.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Scharrell Jackson sits at a rare intersection:...

How to Build a High-Value Biopharma Consulting Firm Through Commercial Excellence With Gregory Lief 16.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Gregory Lief operates at the intersection of s...

How to Turn Executive Strategy into Organisational Performance Reality With Daniel Snell 16.03.2026

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! ( https://ghapodcast.com ) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Daniel co-founded Arrival in 2004 with a simpl...

Complete B2B Podcasting Guide - Ep 13 - Audience to client + BONUS (Ultimate B2B Podcast) 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I break down how to transform your B2B podcast audience into leads and clients by building a structured audience-to-client funnel. I explain how to use content,...

Complete B2B Podcasting Guide - Ep12 - Automate / Externalise podcast post-production 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I explain how to structure your podcast so you only focus on the fun, high-value part - the conversation - while everything else is automated or handled by a te...

Complete B2B Podcasting Guide - Ep11 - Get your guests to market for you 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I break down how we grow B2B podcasts by turning guests into active promoters of the brand. I explain how delivering a premium guest experience and providing re...

Complete B2B Podcasting Guide - Ep10 - Content Repurposing Explained 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I break down how a single B2B podcast conversation can become a complete content strategy. I explain the Podcast Content Waterfall Framework we use at GHA Marke...

Complete B2B Podcasting Guide - Ep9 - CLOSER Framework (High-ticket B2B) 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I break down how we apply the CLOSER framework to B2B sales so you can convert relationships built through podcasting into clients, even if you hate selling. Wh...

Complete B2B Podcasting Guide - Ep8 - Sales calls structure 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I break down how we structure the business conversation that follows a podcast interview and guide the relationship toward a potential client engagement while m...

Complete B2B Podcasting Guide - Ep7 - Post-interview nurture system 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I share how to nurture relationships with B2B podcast guests, stay top of mind by offering value after the interview, and create long-term lead generation oppor...

Complete B2B Podcasting Guide - Ep6 - Off-air debrief 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ What You’ll Learn: How to structure your off-air debrief to build rapport and ensure future business opportunities. The importance of scheduling follow-up calls during the deb...

Complete B2B Podcasting Guide - Ep5 - Pre-interview & Interview scripts 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I break down the exact B2B Podcasting pre-interview, interview, and post-interview framework we use to actually convert guests into clients. If you are new to m...

Complete B2B Podcasting Guide - Ep4 - How to consistently find the perfect guests 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet! What You’ll Learn: How to...

Complete B2B Podcasting Guide - Ep3 - Your first guests 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet! What You’ll Learn: How to...

Complete B2B Podcasting Guide - Ep2 - Positioning 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I break down the exact framework we use to build a B2B brand and acquire clients with a podcast, without chasing random views. What You’ll Learn: Why fewer, hig...

Complete B2B Podcasting Guide - Ep1 - Introduction & Structure 13.03.2026

Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I introduce the complete B2B Podcasting Playbook and explain how we use podcasting to build authority, generate leads, and drive long-term business growth for B...

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