PricingForThePlanet

The Pricing For The Planet Podcast

Business EN ↓ 41 episodes

The PricingForThePlanet podcast dives into the fusion of business and sustainability, highlighting profitable and sustainable business models. We emphasize that sustainability isn't just a responsibility—it's a lucrative opportunity. Tune in for insights on how businesses can thrive while being eco-friendly. Whether you're a business leader, an entrepreneur, or simply curious about how sustainability can be monetized, our podcast will provide you with valuable and actionable knowledge. ****Join our free PricingForThePlanet bi-weekly digest on Monetizing and Pricing Sustainability: https://www....

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Author

PricingForThePlanet

Category

Business

Podcast website

shows.acast.com

Latest episode

Jul 8, 2025

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Episodes

The Policy Advantage - How Climate Entrepreneurs Are Shaping Legislation and Securing Growth 08.07.2025

Why Businesses Must Influence Policy to Succeed in Climate Tech – with Chris Moyer, Founder of EchoComms. Policy isn’t just a government affair - it’s your business strategy. In this eye-opening episode of Pricing For The Planet, host Fabien Cros is joined by Chris Moyer, founder of Echo Communications Advisors, to unpack why every business working on sustainability, energy, or climate tech must e...

Going Above and Beyond: Pricing as a Tool for Sustainability 22.03.2025

In this episode of the Pricing For The Planet Podcast, we have the pleasure of speaking with Vastani Saloni Firasta, professor at Emory University’s Goizueta Business School and author of Purpose Driven Pricing. Saloni discusses her journey in pricing and how it intersects with sustainability, offering valuable insights for companies looking to make a real impact on the planet. Saloni outlines the...

Redesign Thinking - Turning Sustainability Strategies into Action with Rija Goldscheider 16.03.2025

In this special episode of the Pricing For The Planet Podcast, we speak with Rija Goldscheider, co-founder of We Don’t Need Roads, to explore the critical steps needed to turn sustainability commitments into real-world actions. With a background in communication and digital transformation at companies like Google, Rija shares his journey into the sustainability sector and how We Don’t Need Roads i...

Sustainability as a Growth Driver – Insights from Schneider Electric’s Sorouch Kheradm 05.03.2025

Sorouch shares his personal journey into sustainability, insights on how Schneider Electric integrates sustainability into its business model, and real-world examples of companies that successfully merge business performance with climate impact. We also discuss the evolving role of sustainability leaders, the importance of ecosystem collaboration, and what companies can do today to future-proof th...

How Chief Value Officers are Shaping the Future of Sustainable Business 06.10.2024

In this episode of the Pricing for the Planet podcast, host Fabien Cros interviews Daniel Jeanroy, a certified Chief Value Officer (CVO), to explore how the CVO role transforms the traditional understanding of value in business. Daniel discusses the need to move beyond purely financial measures and integrate environmental and social impacts into value creation. He emphasizes the power of rethinkin...

How to Build a Career in Sustainability with Maria Costa Head of Sustainability - WM&I, Santander UK 30.09.2024

In this episode of the Pricing for the Planet podcast, host Fabien Cros sits down with Maria Costa, Head of Sustainability Wealth Management and Insurance at Santander UK, to discuss how to forge a successful career in sustainability. Maria shares practical advice on breaking into the field, essential skills you need to thrive, and how to leverage both innovation and technology—especially AI—to ac...

Mastering Double Materiality and CSRD: How Businesses Can Navigate the New Sustainability Landscape 23.09.2024

In this episode, we’re thrilled to have Julia Nitz, an expert in ESG reporting and sustainability, joining us to demystify one of the hottest topics in sustainability right now: double materiality, a key concept from the Corporate Sustainability Reporting Directive (CSRD). Key Takeaways: 1/ Double Materiality Explained – Julia breaks down double materiality into its two core components: -Impact Ma...

AI & Sustainability Unveiled: How Data Transforms CSR & Environmental Impact 27.08.2024

Welcome to another episode of the Pricing for the Planet Podcast, where we delve into the crucial intersection of business and sustainability. In this episode, we're thrilled to host William Nait Mazi, an expert at the forefront of blending AI, data, and sustainability. Join us as we explore the evolving role of data in sustainability, how AI is being used to tackle environmental challenges, and t...

Unpacking CSRD: Shaping a Sustainable Future 09.07.2024

Join us for a masterclass on the Corporate Sustainability Reporting Directive (CSRD) with Fabien Cros and expert guest, Michel Scholte, co-founder of CSRDAcademy.com (https://csrdacademy.com/). This episode dives deep into the nuances of CSRD, its significance in the European regulatory landscape, and its impact on approximately 45,000 companies. Michel provides a succinct overview of how the CSRD...

True Pricing Unveiled: How to Transform Markets and Enhance Sustainability 02.07.2024

In this episode, Fabien Cros explores the radical concept of True Pricing with Michel Scholte, co-founder of the Impact Institute. Michel enlightens us on how businesses can adopt True Pricing to incorporate the real social and environmental costs into their products and services, revolutionizing both sustainability and consumer behavior. Through compelling narratives, including a transformative j...

Empowering Sustainability - Boost Profits and Transform Design with Carbon Saver! 25.06.2024

In this episode, Fabien CROS dives deep into the world of sustainable design with Nurra BARRY, the visionary founder and CEO of Carbon Saver. Discover how Carbon Saver is revolutionizing the architecture and interior design industries by integrating sustainability into the core of project planning, all while boosting profits and cutting costs. What is Carbon Saver? Carbon Saver is a cutting-edge p...

Jazzing up Business Strategy: Harmonizing Sustainability and Innovation 13.06.2024

In this electrifying episode, we jam with Gerald J. Leonard, a jazz musician turned IT and sustainability powerhouse. Discover how Gerald’s unique journey and insights can transform your business strategy and help you rock the world of sustainability. Key Takeaways: 🎯 Sustainability as a Mindset: It’s more than a buzzword; it’s a powerful framework for any business size. 🎸 Music Meets Business:...

Empowering Sustainability - Shared Value and Clean Energy with KIRU Energy 12.06.2024

Welcome to the Pricing for the Planet Podcast, where we delve into the vital intersection of sustainability and business. In this episode, we have the pleasure of hosting Benedict Okpala, an entrepreneur from Nigeria and founder of KIRU Energy. Benedict shares his inspiring journey and the impactful work his company is doing in the field of solar energy. KIRU Energy is at the forefront of providin...

Valuing Sustainability: The CFO's Role in Eco-Finance 23.05.2024

In this episode we explore how CFOs are pivotal in integrating sustainability with corporate finance. Featuring insights from Willem Schramade, a professor of finance at Nyenrode Business University and sustainability expert, this episode unravels how financial strategies can embrace and enhance corporate sustainability efforts. Willem discusses the evolution from traditional finance roles to cham...

Cathedral Thinking: Nurturing Collaborative Ecosystems for Sustainable Fashion 19.05.2024

In this episode, Fabien Cros explores the intersection of sustainability and business with Rachel Sheila Kan, a veteran in the fashion industry turned sustainability advocate. Rachel shares insights into her journey from fashion design to sustainability, emphasizing the importance of collaboration and decentralized systems in creating a more sustainable future. The discussion delves into the conce...

Financing Change: Leveraging Financial Solutions to Drive Sustainability Across Value Chains 10.05.2024

In this episode, Fabien Cros dives into the pivotal role of financial solutions in driving sustainability throughout corporate value chains. Joined by Alex Lheritier, an expert in finance and sustainability, and co-founder of Koaloo. FI, they explore strategic financial mechanisms that businesses can employ to integrate ESG objectives deeply and effectively into their operations. Learn how innovat...

Creating Shared Value: A Sustainable Business Revolution 15.04.2024

Dive into an engaging discussion with our guest, Virginie Ostrowski, as we explore the potent concept of shared value—where businesses thrive by addressing societal and environmental issues. This episode offers an in-depth look at how companies can extend their impact beyond philanthropy and CSR towards achieving sustainability goals with profitability. Learn from Virginie's journey from journalis...

Revolutionizing Profit - How Sustainability Becomes Your Business Superpower: ROSI by Tensie Whelan 03.04.2024

In this special episode, we delve into the innovative concept of Return on Sustainability Investment (ROSI) with distinguished guest, Professor Tensie Whelan. As the founder of the Center for Sustainable Business at NYU Stern, Tensie shares invaluable insights on how sustainability is not just a moral imperative but a strategic advantage that can drive better financial performance. From operationa...

The Future Is Green: Unlocking Career Success Through Sustainability Skills 27.03.2024

In this episode, Fabien Cros delves into the critical intersection of sustainability and career development with Hymane Ben Aoun, a trailblazer in executive search and sustainability advocacy. As the job market evolves, sustainability skills emerge as non-negotiable for professionals aiming to stay ahead. We explore the launch of a groundbreaking brand by HumanSkills, aimed at bridging the gap bet...

Bridging Finance and Sustainability: A Venture Capital Perspective 18.03.2024

In this episode, guest Myrtil Mitanga, Senior Associate at Hi Inov - Dentressangle, challenges the conventional perception of finance as opposed to sustainability, offering a compelling narrative that showcases finance as a crucial ally in the quest for sustainable business practices. Through her experiences in venture capital, Myrtil elucidates how profitability and impact are not mutually exclus...

Profit with Purpose: Transforming Business for a Sustainable Future through "Shared Value" 08.03.2024

In this episode, Tiekie Barnard discusses the concept of creating shared value and the vital shift in business perspectives from focusing solely on profit to incorporating social and environmental considerations into core strategies. The episode delves into how companies like Safaricom and Nestlé have successfully integrated the shared value approach to simultaneously advance their competitiveness...

SHIFTING GEARS - Business and Bicycles: How Vapaus tackles the climate crisis one bicycle at a time 07.03.2024

Want to learn how a company seamlessly merges profit with planet-saving purpose? Join this inspiring podcast episode featuring Mikko Ampuja of Vapaus, a Finnish company revolutionizing business-to-business transportation with their 'benefit bikes' model. Discover Mikko's entrepreneurial journey, how Vapaus tackles the climate crisis one bicycle at a time, and their innovative tactics for sustainab...

Decoding Carbon: Empowering Business Sustainability with Internal Carbon Pricing (ICP) 26.02.2024

In this episode, Julia Nitz dives deep into the transformative world of Internal Carbon Pricing (ICP), unraveling how this strategic tool not only drives decarbonization efforts but also paves the way for future-proof business success. Through her journey from a serendipitous seminar discovery to becoming a sustainability analyst, Julia offers invaluable insights into the practical application of...

Revolutionizing the Future with the Past: The Untapped Goldmine of Remanufacturing 09.02.2024

In this episode, Fabien Cros dive into the world of remanufacturing with expert Ron Giuntini, exploring its underestimated potential in revolutionizing industries and contributing to sustainability. Ron unveils how remanufacturing, a century-old practice, remains largely untapped and misunderstood, despite its proven profitability and environmental benefits. From the U.S. military to leading indus...

Outcome-Driven Sustainability: How Eco-Friendly Strategies Boost Consumer Value and Business Success 04.02.2024

In this podcast episode, Ray Florio, a seasoned expert in strategy and pricing, Managing Partner - Growth Consulting at Circana, shares valuable insights into making sustainability a profitable aspect of business. He emphasizes the importance of viewing sustainability not just as a noble goal, but as a competitive advantage and a driver for business growth. Through real-world examples and practica...

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