The Price and Value Journey

Donn King on Protecting Your Professional Identity, Defeating Perfectionism, and Keeping Your Business Alive Through Caregiving (The Price and Value Journey, Episode 167) Donn King joins host John Ray on The Price and Value Journey to discuss one of the most underserved challenges facing solo practitioners and expert service providers: how to maintain a professional and […]

Dr. Larry Gard on The Ambivalence Paradox: Why Clients Stall, How to Read It, and When to Walk Away (The Price and Value Journey, Episode 165) Dr. Larry Gard joins host John Ray on The Price and Value Journey to discuss one of the most frustrating and costly dynamics in advisory work: the client who […]

Susan Friedmann on Why Your Book Is a Tool, Not a Product, and How Niche Focus, Bulk Sales, and the Right Mindset Turn It Into a Business Asset (The Price and Value Journey, Episode 165) Most authors believe that once the book is written, the work is done. Susan Friedmann, founder of Aviva Publishing and author […]

Anita Henderson, The Author's Midwife, on Writing a Book That Builds Authority and Attracts Clients, and Why You Shouldn't Let AI Write It (The Price and Value Journey, Episode 164) Anita Henderson joins host John Ray on The Price and Value Journey podcast to make the business case for something a lot of professional service […]

Leroy Hite Founded the World's First Luxury Firewood Company. Here's How Premium Pricing Shaped the Brand, the Customer Experience, and the Exit. (The Price and Value Journey, Episode 163) Leroy Hite joins host John Ray on The Price and Value Journey to share one of the most counterintuitive pricing stories you'll hear. Leroy founded Cutting […]

Retired Air Force Colonel and Vietnam War POW Lee Ellis on How Insecurity Undermines Your Leadership and Your Professional Services Practice (The Price and Value Journey, Episode 162) Insecurity doesn't announce itself. It appears as overtalking in a client meeting, avoiding pricing discussions, and presenting your credentials instead of listening to the client's actual needs. […]

Bob Littell, Creator of NetWeaving, on Building the Relationships That Grow Your Practice (The Price and Value Journey, Episode 161) If your networking efforts feel hollow or one-sided, this episode reframes the whole game. Bob Littell, creator of NetWeaving and author of The Heart and the Art of NetWeaving, joins host John Ray to explain […]

Paul Knowlton on Bad Theology, Plantation Economics You Practice on Yourself, and How Mars Built a Trillion-Dollar Legacy on Mutuality (The Price and Value Journey, Episode 160) In Part 2 of a two-part conversation, Paul Knowlton, attorney and partner at Stanton Law in Atlanta and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and […]

Paul Knowlton on How Misreading Adam Smith Broke Capitalism, Why the "Invisible Hand" Never Meant What You Think, and Whether Generosity Actually Works in Business (The Price and Value Journey, Episode 159) In part one of a two-part conversation, Paul Knowlton, patent attorney and co-author of Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. […]

How High-Capacity Leaders Can Navigate Deep Impact Experiences Without Their Business Falling Apart: Diana Murphy on Moving Beyond the "Push Through" Culture (The Price and Value Journey, Episode 158) Diana Murphy, a certified life coach who works with high-capacity leaders, joins host John Ray on The Price and Value Journey to discuss navigating deep impact experiences. […]

Etinosa Agbonlahor on the Behavioral Economics of Pricing: Why Service Providers Underprice, How Money Scripts Control Your Fees, and the Psychology Behind Premium Pricing That Converts (The Price and Value Journey, Episode 157) Service providers avoid pricing conversations for the same psychological reasons consumers avoid checking their bank balances. Etinosa Agbonlahor spent a decade as Directo...

Bill Ellis on Client-Perceived Value, Staying Teachable, and Why Questions Matter More Than Answers (The Price and Value Journey, Episode 156) Bill Ellis, brand strategist and host of the What's the Point? podcast, joins host John Ray on The Price and Value Journey to discuss how professional service providers can build sustainable practices by understanding […]

Avi Pinsky on Making Your Financials Track Client Value Creation, Five Key Business Drivers That Never Appear on Statements, and Why Smart Service Providers Still Struggle With Business Finances (The Price and Value Journey, Episode 155) Smart service providers often run profitable businesses, even very profitable ones, but often do not understand the dynamics and […]

How Your Money Story Shapes Your Pricing: Bill Cates on The Hidden Heist (The Price and Value Journey, Episode 154) Many expert-service pros quietly carry money worries into every pricing decision they make. They undercharge, hesitate to raise fees, or avoid looking too closely at their finances, even while they help clients make sound business decisions. […]

From Federal Warden to Leadership Consultant: Darlene Drew on Building Your Practice, Pricing Mistakes, and Running a Business Through Grief (The Price and Value Journey, Episode 153) Do you want to know how to build a professional services business when you have deep expertise but no client base? Darlene Drew shares exactly how she did […] The post Darlene Drew: From Warden to Consultant on Prici...

Deb Krier on Leading During Cancer Treatment (The Price and Value Journey, Episode 152) When the leader is in treatment, the business still needs direction. On this episode of The Price and Value Journey, host John Ray welcomes Deb Krier, entrepreneur, cancer advocate, host of The Business Power Hour, and founder of TryingNotToDie. LIVE. Drawing on more […] The post Deb Krier on Leading During Can...

Dr. Bill Lampton on Communication and the Leap from Academia (The Price and Value Journey, Episode 151) For expert-service pros, communication is not polish; it is how work gets won. In this conversation, Dr. Bill Lampton, "The Biz Communication Guy," shares practical habits that help professionals be understood the first time, steer tough moments, and […] The post Dr. Bill Lampton on Communicatio...

How Randy Hain Built a Coaching Practice Rooted in Values (The Price and Value Journey, Episode 150) What does it take to build a thriving executive coaching and leadership firm that reflects your values as much as your ambition? In this episode of The Price and Value Journey podcast, host John Ray talks with Randy […] The post How Randy Hain Built a Coaching Practice Rooted in Values appeared fir...

Larry Levine on Selling in a Post-Trust World (The Price and Value Journey, Episode 149) Trust is in short supply. Clients today are more skeptical than ever, which makes trust the real differentiator for professional service providers. In this episode of The Price and Value Journey, host John Ray welcomes Larry Levine, best-selling author of […] The post Larry Levine on Selling in a Post-Trust Wo...

Use AI, Stay Human with Alastair McDermott (The Price and Value Journey, Episode 148) AI is changing how expert-service professionals work, but it does not change what clients ultimately value. In this episode of The Price and Value Journey, host John Ray welcomes consultant, strategist, and author Alastair McDermott to discuss his book Use A.I. Stay […] The post Use AI, Stay Human with Alastair M...

AI, Value, and Pricing with Mark Stiving, Impact Pricing (The Price and Value Journey, Episode 147) There's a lot of noise on AI, but what are the practical implications it holds for those of us offering expertise? In this episode of The Price and Value Journey, Dr. Mark Stiving, founder of Impact Pricing, joins host […] The post AI, Value, and Pricing with Mark Stiving, Impact Pricing appeared fi...

Lee Ellis on Leading with Honor in Business (The Price and Value Journey, Episode 146) What does leadership forged in the crucible of a POW camp teach us about running a professional services firm today? Retired Air Force Colonel Lee Ellis knows the answer firsthand. Captured in Vietnam and held for over five years at […] The post Lee Ellis on Leading with Honor in Business appeared first on Busin...

How to Publish a Book and Build Authority with Angela DeCaires (The Price and Value Journey, Episode 145) For many professional service providers, writing a book is more than just a dream. Becoming the author of a well-crafted book is one of the most effective ways to establish authority, strengthen client trust, and create new […] The post How to Publish a Book and Build Authority with Angela DeC...

Richard W. Smith on Moving from Price Taker to Price Setter (The Price and Value Journey, Episode 144) In this episode of The Price and Value Journey with host John Ray, Richard W. Smith explains how professional service providers can stop undervaluing themselves and make the shift from being price takers to price setters. Drawing on […] The post Richard W. Smith on Moving from Price Taker to Pric...

Heartspoken Notes for Genuine Connection with Elizabeth Cottrell (The Price and Value Journey, Episode 143 ) In this episode of The Price and Value Journey with host John Ray, Elizabeth Cottrell shares how the simple act of writing a heartfelt note can create genuine connections, open up opportunities, and make a lasting impression in both business […] The post Heartspoken Notes for Genuine Connec...